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Veronica V. Sopher Profile
Veronica V. Sopher

@vsopher

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Past-President TSPRA | Award-winning Visibility Strategist with a passion for public ed, customer service training, storytelling & creating synergy!

Joined March 2009
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@vsopher
Veronica V. Sopher
7 hours
Rest is leadership. You don’t need to solve everything before winter break. Pause. Reflect. Reset. I’m here when you’re ready. #CustomerServiceInSchools #K12Leadership #MasterYourMark
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@vsopher
Veronica V. Sopher
1 day
Parents don’t expect perfection. They expect clarity, consistency, and follow-through. That’s why customer service training matters so much right now. Trust can be rebuilt. DM me if you want help. #CustomerServiceInSchools #K12Leadership #MasterYourMark
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@vsopher
Veronica V. Sopher
2 days
If no one’s told you lately — making it to December as a superintendent is an accomplishment. This job is heavy. Rest matters. And when you’re ready, I’m here to help. #K12Leadership
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@vsopher
Veronica V. Sopher
7 days
TCWSE → Spa Day → TASA Midwinter. January is going to be GOOD. I’m hosting a special spa day for women leaders on Jan 25 — right between the two conferences. Rest, connection, support. Want first dibs on details? Comment or DM “SPA.” #K12Leadership #SchoolPR
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@vsopher
Veronica V. Sopher
8 days
Spring ratings aren’t just a “testing thing.” They’re a community thing. Families, mentors, partners, staff — everyone can help support students. But they need clear communication to know HOW. Want help building that messaging? DM me. #K12Leadership #SchoolComms
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@vsopher
Veronica V. Sopher
9 days
Enrollment dips aren’t random. Start here: 1️⃣ Identify the competition 2️⃣ Identify what makes you different 3️⃣ SEE the differences side-by-side If you’re tired of guessing, I can help you tell your district’s story with clarity + confidence. DM me. #SchoolPR #K12Leadership
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@vsopher
Veronica V. Sopher
12 days
New laws. New rules. New deadlines. Superintendents are carrying A LOT right now. Clear, consistent communication is how you protect trust while implementing change. DM me if you need support aligning your team & your plan. #K12Leadership #SchoolPR
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@vsopher
Veronica V. Sopher
14 days
Just wrapped an incredible Customer Service Training with the leaders at Santa Ana USD. Their energy and commitment to serving families blew me away. When teams communicate with clarity and empathy, everything changes. Honored to support this district.   #SchoolPR #K12Leadership
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@vsopher
Veronica V. Sopher
19 days
Big client win! 🎉 We’re supporting a district with a full brand refresh, and the first round of concepts was a huge success—creative, thoughtful, and aligned. I love helping K–12 leaders bring their story to life. Ready for a refresh? Let’s talk. #SchoolPR #DistrictBranding
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@vsopher
Veronica V. Sopher
20 days
Thanksgiving reminds us to slow down and honor the stories that shaped us. I’m grateful for school leaders who write new chapters of hope, trust, and connection every day. You don’t just run districts—you build communities. Happy Thanksgiving! 🧡 #K12Leadership #SchoolPR
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@vsopher
Veronica V. Sopher
22 days
Climate surveys don’t lie—they show exactly where trust is slipping. And it rarely drops overnight. It erodes through inconsistent communication and staff who feel unprepared for tough moments. The fix? Trainable customer service skills. DM me to book a training. #SchoolPR
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@vsopher
Veronica V. Sopher
23 days
Families can tell when communication is off. One message conflicts with another and the rumor mill fires up. 🔥 Trust isn’t built by saying more, but by staying consistent. Ready to align your team? DM me to book a Customer Service Training. #SchoolPR #K12Leadership
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@vsopher
Veronica V. Sopher
26 days
Loved working with the Houston Marketing Alliance to moderate a powerful convo on AI’s impact on marketing + visibility. 🤖💬 Thinking deeper is one of the best investments we can make for our clients. Thanks for the invite to serve! 💛 #Marketing #AI
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@vsopher
Veronica V. Sopher
27 days
Great job @TEF_TomballISD! The Boots & Bling gala was a fabulous event that supports the amazing work of @TomballISD. I love seeing communities standing strong for their #publiceducation. @m_salazarzamora
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@vsopher
Veronica V. Sopher
27 days
Proud to support another TCWSE Regional Event!  Region 7 brought incredible energy, insight, and heart. The conversations around storytelling & leadership journeys were so inspiring. Honored to work alongside amazing East Texas districts!  #TCWSE #K12Leadership
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@vsopher
Veronica V. Sopher
27 days
Budget cuts don’t break trust. Silence does. If your district is entering a tough season, clear and consistent communication matters more than ever. Virtual customer service trainings help your staff respond with empathy and confidence. DM me to learn more. #SchoolPR
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@vsopher
Veronica V. Sopher
29 days
Families make judgments in seconds. ✅ Cohesive = “They’re organized.” ❌ Confusing = “They’re chaotic.” Visual consistency builds trust faster than any tagline. Train your team to Master Their Mark™. #SchoolPR #K12Leadership #DistrictBranding
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@vsopher
Veronica V. Sopher
1 month
Every district has a story—but not every district has a strategy to tell it. Honored to lead Royal ISD’s leadership team through my Storytelling & School PR Bootcamp—helping them Master Their Mark™ and turn staff into PR ambassadors for their schools. #SchoolPR #K12Leadership
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@vsopher
Veronica V. Sopher
1 month
Great day at the @PRSAHouston 2026 Board Retreat. Big shout out to our 2026 President Angelique Myers Evans, APR and our officers for leading with heart. Proud to serve alongside amazing current and former K12 comms pros on this board. #PRSAHouston #PRSA #Leadership #K12Comms
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@vsopher
Veronica V. Sopher
1 month
It’s been a busy week supporting districts— ✅ TSPRA award submissions ✅ Media plan development ✅ Mentoring leaders on storytelling ✅ Customer service trainings When schools communicate with clarity, trust grows. 💡 #SchoolPR #K12Leadership #MasterYourMark
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