Ali Hussain explains, it’s not about selling out but building your company in a smarter way. Focusing on acquirability drives three core outcomes: stronger positioning, builds operational resilience, and long-term scalability while keeping everything streamlined.

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In the ETS space, niche services often come with a steep knowledge gap. Your prospect might not even fully understand their own problem, let alone how your tech solution solves it. And that’s where strategic positioning steps in.

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Founder & CEO Thiago Maior knows that high-performing delivery teams are shaped by real-world feedback. By creating multiple feedback channels for a growing customer base, EZOps Cloud ensures its services stay responsive and relentlessly improving.

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In the Emerging Tech Services market, you’re not a real contender unless you’ve nailed your positioning. Because let’s be honest:.Promotion without performance is not strategy, it's self sabotage. #Emerging #Tech #Services #Delivery #Startup #Growth

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Too many early-stage firms try to speak to everyone and end up resonating with no one. Strategic positioning is how your #market sees you and it's the foundation of your entire go-to-market #strategy. #Positioning #Emerging #Tech #Services #Startup #Entrepreneurship #Growth #ETS

At #VixulCon’25, Usman Ghani, CEO of The Working Town, shared a powerful story of #resilience. He rebuilt everything entirely from scratch after COVID-19 brought down his passion-driven #business. Where many might have given up, Usman chose to pivot. #Startup #Growth #Tech #ETS

Our latest Newsletter is out now!.Stay in the loop with Vixul Community updates, industry insights, and trends from across the ETS ecosystem. 📩 Subscribe here so you don’t miss a thing:.

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As an #Emerging #Tech #Services (#ETS) firm don’t need perfect #positioning to land your first few sales. In fact, early traction helps you discover what your customers are actually buying. But once you’ve made those initial #sales, sharpening your positioning becomes critical.

When Thiago Maior, CEO and Founder of EZOps Cloud, moved to the U.S., he made big changes to his client acquisition model. From keeping the traditional approach to obtain big clients, he shifted focus to smaller ones. Learn more about this here:

At VixulCon 25, Moby Hayat, Founder and Fractional Growth Marketer of FireShow Media, shared how tracking the right metrics can make or break your ad strategy. #VixulCon25 #Google #Meta #LinkedIn #Ads #Sales #Outreach #B2B #Business #Strategy

Account-Based #Marketing (ABM) isn’t one-size-fits-all, especially in the #Emerging #Tech #Services space. Whether you're just starting out or building horizontal platform plays, the right approach changes with your stage of #growth. Read more on our Blog:.

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While ABM seems mostly centered around Sales and Marketing, it isn't justified to remove the important teams behind the strategy which works only when they are all aligned. #Emerging #Tech #Services #Startup #Marketing #Sales #ABM #Business #AI #Artificial #Inteliigence

At VixulCon'25, Umair Shahid, founder of Stormatics, shared how founders and teams can establish themselves as subject matter experts through content. Umair highlighted that strong #SEO, driven by blogging, helps bring your ideal accounts to you, not the other way around. #ETS

What is the compelling event triggering your sales opportunity?. You need to know why they are buying now so you can make sure you're solving their problem. More importantly, if you can't figure it out then there is a high risk you'll lose against the status quo.