Does Moz offer an SEO certification? As of today, the answer is an enthusiastic YES! Check out the details on our new SEO Essentials certification and how you can earn shiny new credentials to show...

Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these questions and more.

After much deliberation, we’re confident these six community speakers are going to be a great addition to the MozCon Stage.

What makes local SEO for restaurants different? Miriam Ellis breaks down lessons learned from analyzing 11 data points across 150 real local restaurant businesses.

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! Learn the basics of SEO Strategy, Keyword Research, Link Building, Technical SEO and more.

These unlikely steps will transform your work environment and make you and your team better digital marketers.

It's here! It's here! The brand-new Beginner's Guide to SEO is live and ready to teach another generation of SEOs all about how to optimize sites for both searchers and search engines alike.

Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority to other sites and determining where you can compete.

Here are 12 steps we've taken to keep our page speed lightening fast and organic traffic healthy.

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! Learn the basics of SEO Strategy, Keyword Research, Link Building, Technical SEO and more.

Here are six steps to help you diagnose and solve JavaScript SEO issues.

On Friday, April 5, Google confirmed a bug that was causing pages to be deindexed. Our analysis suggests that roughly 4% of stable URLs fell out of page-1 rankings on April 5, and that deindexing...

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! Learn the basics of SEO Strategy, Keyword Research, Link Building, Technical SEO and more.

Who are your clients’ true competitors if every SERP is a local SERP these days? We'll help you answer that question.

Using Moz's Link Explorer, Stone Temple conducted a study to see how much links really matter as a ranking factor.

The time has come — submit your pitch to speak at MozCon 2019! Read on for more details about the event and how to throw your white hat in the ring!

Ross Simmonds reveals how to ramp up distribution so that your content resources — be they blog posts, videos, whitepapers, or more — are reaching the right people on the right channel at the right...

Retail clients are battling tough economics offline and tough competitors online and need every bit of help your agency can give them.

When you're hiring a new SEO, how do you know they're the right fit? We've put together a quick guide on desigining

Learn the 10 tips for showing your clients the value of your SEO work in this article by seasoned agency SEO Kameron Jenkins.

Take a gander at who you'll see on stage this year, along with some of the topics we've already worked out.

What does it mean to target the "intent" of searchers rather than just the keyword(s) they've looked up? These seven short visuals explain the practice of intent-targeting and optimization.

Why well-known brands run into SEO difficulties and 5 recommended tactics to help remedy them.

We're improving our Domain Authority algorithm on March 5th, 2019. Learn more, download helpful resources to share with clients and colleagues, and get ready for our most accurate authority score to...

From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. In this week's Whiteboard Friday,...

On February 28th and March 1st, we saw unusually high rankings flux. Digging into the data, we captured hundreds of SERPs with more than 10 page-one organic results, with some having as many as 19....

An essential part of any SEO strategy is knowing what's working (and what isn't), adjusting your approach as you go along.

Please join us in congratulating Sarah Bird on her acceptance into the 2019 class of Henry Crown Fellows. We can't wait to see what the future holds!

Learn how to get even more insight from your data by setting up cookies in Google Tag Manager.

Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! Learn the basics of SEO Strategy, Keyword Research, Link Building, Technical SEO and more.

This article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.

How can you use ranking results to figure out your content strategy? In this week's Whiteboard Friday, Dana DiTomaso shares her favorite tools and methods for identifying opportunities in the SERPs.

Learn how a flexible SERP tracking solution like STAT can snag you all sorts of new business.

When you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow shares his best lessons from interviewing John...

Setting the right expectations early can help manage client and stakeholder anxiety when change happens. This 11-point checklist will help you develop highly effective, good-sense strategies for...

Leverage these 5 Google Business Profile tips to increase your client's foot traffic.

If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.

Better late than never, we've got fourteen predictions for SEO in the coming year—ranging from the monetization of Google to continued domination of SERP features—straight from the experts here at...

If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in...

Get a sense for how practitioners of local marketing are working, what struggles they're facing, and where we're seeing opportunity (read: link building!) in our new industry report, the State of...

We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean...

Getting your redirects right can be the deciding factor in a successful site migration. Learn the rules of redirection for site migrations in this week's edition of Whiteboard Friday.

We explored the search suggestions packed into SERP features to see how much overlap might exist as a result of Google's endless topical organization.

Find the best places to pitch the content you’ve worked so hard to create.

What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.

You've done your homework, dotted all your i's and crossed all your t's, but have you really fooled Google with your link building campaign? Take a look at some methods we're exploring to root out...

Are Google My Business Posts worth the effort, and are actual business owners taking the time to make them? Ben Fisher reveals the findings from his study of over 2,000 GMB profiles and offers some...

We know that creating keyword lists can be an Everest of an endeavour, so we’ve made a quick cheat-sheet to help ease the hurt.

[How To Get Into Google News] Are you wondering how to appear in Google News? Learn the absolute requirements that can increase your chances of appearing in the Google news carousel.

Acquiring and retaining new customers is tough enough—a leaky conversion funnel will only make things worse. Check out how to build and maintain a cycle from awareness to conversion in this article...

Can local B2B businesses also benefit from local SEO? From outreach to site content to essential best practices, find out how to take advantage of your B2B advantage in local.

We’re in the midst of a natural language renaissance. And voice search is helping lead the charge, as well as the change in snippets.

Double-snippet SERPs started trickling in last year, so we took a peek at what they’re up to.

If you're looking to grow, your content promotion needs to move beyond mere social promotion. See how advanced content promotion strategies are working for successful companies and take away solid...

Getting inventory online and competing with e-commerce giants is a huge obstacle for local retailers. In this interview with former Googler Mark Cummins, we explore the workings of a new option that...

Optimizing your content for the questions searchers are asking can be a powerful way to reach them. Learn methods, tools, and advice for doing so in this article.

When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the...

In this expert checklist, Britney Muller shares her best tips for doing effective on-page SEO in 2019.

Both SEOs & CROs worry about SEO changes hurting conversion rates more than they do about conversion-centric changes hurting SEO performance, but testing shows that both are real risks. How do you...

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to...

While not aesthetically pleasing, server logs remain one of the most powerful tools in your SEO toolkit — as long as you know to access and analyze them.

Let's admit it — many of us still practice outdated SEO tactics in the belief that they still work. In this week's Whiteboard Friday, Rand sets us straight and offers up a series of replacement...

Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just...

Fallout from the days of mandatory blogging means that many of us have a ton of old content on the sites we manage. What's the best way to decide which posts to keep, which to repurpose, and which to...

Excellent customer service is baked into every aspect of your local search strategy. For success in 2019, learn how to market a local business with the customer in mind at every point, from GMB to...

Google’s increasing dominance of their own SERPs has kicked up a lot of panic in the SEO industry. Discover smart strategies for climbing back to the top in this actionable article.

Search is changing, but search marketing is alive and well. We have to meet the challenge of new complexities, and that's why Moz and STAT are teaming up to double-down on search analytics.

Turning your clients into SEO allies is key for effective reporting and retention. But how do you do it? To complement our just-released Mini Guide to SEO Reporting, we're bringing back a fan...

How is URL structure different from information architecture, and why does the distinction matter? In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and...

When it came time for a redesign to our long-outdated Help Hub, we made some big changes that both improve the experience for searchers and help our support content show up in the SERPs.

Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard. Download this free set of Google Sheets (and learn all about how to use them!) to...