How diverse is your team or work place? According to the outgroup homogeneity bias, people see members of their own group as being relatively more diverse than members of other groups.

Recognizing the need is the primary condition for design. — Charles Eames

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Also known as the paradox of choice, Hick’s law states that if people are presented with too many option, it hinders their ability to make any choice at all.

To learn more about a participant in their natural environment, you can conduct a Photo Study. In this UX research method, you ask people to take and share photos of their world, and ask them to explain the photos.

People naturally want to make themselves look good in social situations. Self-serving bias is the tendency to claim more responsibility for successes than failures.

Loss aversion is the psychological phenomenon that refers to people's desire to avoid losing something (like money or a possession) as it compares to gaining the equivalent amount.

The Elito method is used to help develop solid design arguments grounded in research observations and anchored to business directives.

The third-person effect is the tendency for people to believe that messages communicated via mass media have a greater effect on others than on themselves.

It's not what you look at that matters, it's what you see. — Henry David Thoreau

CTA stands for Call to Action. In web and product design, a CTA is usually a button and its main purpose is to induce people to take certain actions on a particular page or screen.

When you want to compare two versions of something, perhaps a website, you can conduct an A/B Test. In the digital world, an A/B Test allows you to post two versions of a design to see which version gets you closer to your business goal.

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Barnum effect occurs when people give high accuracy ratings to descriptions of their personality that they believe are tailored specifically for them. However, these traits are in fact vague and general enough to apply to almost anyone.

Be stimulated by rejection. — Bob Gil

Also known as an affinity diagram, an affinity map is a way of organizing and clustering information to more easily analyze it. Using an affinity map can help a person quickly make sense of user research by finding patterns, like themes, in your data.

Playing off the strengths of brainstorming with others and iterating on designs, a Design Charette is a creative process of improvement. Explore ideas freely, build off of others' ideas and make improvements based on the Design Charette collaborative process.

Consistency bias happens when a person incorrectly remembers their past attitudes and behavior aligns with, and resembles current attitudes and beliefs. People are hard wired to stand by a commitment that they have verbally shared, and this cognitive bias ties into that.

Sometimes too much intent destroys the genius of the accidental. — James Jean

The Zeigarnik effect happens when an activity that has been interrupted is often more readily recalled. In other words, people remember unfinished or interrupted tasks better than finished ones.