Useristics
@useristics
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Behavioral Science UX and market research strategy company. Understand your users, grow your business.
San Francisco and Bengaluru
Joined September 2020
You need to listen. Listening is critical to understanding your users. Understanding your users' needs, their pain points, use cases and desires, facilitates the construction of innovative solutions that solve real user problems.
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Understanding your marketing effectiveness is key! Attribution modeling is a game-changer for growth. By analyzing which marketing channels drive the most value, you can optimize your strategy, allocate budgets more efficiently, and boost ROI. #modeling #modelling
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A lot of companies still hold onto NPS as their primary customer success metric. In 2024, relying solely on NPS can seriously limit your business outcomes. NPS doesn't provide the total picture. It doesn't provide the insights necessary to know what makes your customers tick
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A lot of companies still hold onto NPS as their primary customer success metric. In 2024, relying solely on NPS can seriously limit your business outcomes. NPS doesn't provide the total picture. It doesn't provide the insights necessary to know what makes your customers tick
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Do you understand how users are applying your product? How products are applied may be very different from the way intended by a Founder. Remember, it's not what you build, but who you're building for that matters. #startups
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The short answer is, not much. The days of NPS as the gold standard of customer loyalty and satisfaction measurement are over. One of the many drawbacks of NPS is it fails to provide the insights necessary to understand what customers actually think.
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It's not what you build, ...it's who you build it for. Your customers are your most valuable asset. Make sure you understand them, as your brand's success depends upon it. #startups
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A lot of companies still hold onto NPS as their primary customer success metric. In 2024, relying solely on NPS can seriously limit your business outcomes. NPS doesn't provide the total picture. It doesn't provide the insights necessary to know what makes your customers tick.
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With actionable insights into customer journeys businesses make smarter decisions, enhance future campaigns, and ultimately, drive better results and revenue. If you’re looking to transform your marketing efforts, attribution modeling can help your business thrive!
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Understanding your marketing effectiveness is key! Attribution modeling is a game-changer for growth. By analyzing which marketing channels drive the most value, you can optimize your strategy, allocate budgets more efficiently, and boost ROI.
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Don't panic, churn is going to happen, ...but it's important to understand "why" it is happening. Do you understand why your users churn? Do you understand what makes your users tick? #churn #customers #retention #users #userretention #growth #customerloyalty
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Does your market sizing resemble "I caught a fish this big"? 🎣 We can't help you fish, but we can help you expand internationally with confidence.
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Understanding customer journeys is essential to build friction free experiences that provide utility and enable retention, customer loyalty and revenue growth. Remember, it's not what you build, but who you build it for that counts.
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Creating wow moments that surprise and delight are an important component for customer loyalty. What are your product's wow moments? #surpriseanddelight #wowmoments #customerloyalty
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It’s never too late, but understanding your customers early and often is best. After all, it’s not what you build 🏗, but who you build it for that counts! #buildbetter #customerunderstanding
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Our all-in-one Research Ops toolkit provides the administrative documents necessary to successfully execute your qualitative research. For more information: https://t.co/YoopXbt1ZN For a 25% discount use: RESEARCH_OPS_25
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Before you can talk with a customer or user, you first need to recruit and schedule participants. There is a lot of ‘backstage’ administration, which all takes time and know-how.
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