HERO® is now Virtual Shopping by Klarna. Online shopping just got a whole lot smooother. 🛍️🤳 Follow-us at @Klarna for future updates. 👇 https://t.co/wk60Y8dxzc

"Static product images and boring text descriptions simply aren't cutting it. Today's shoppers want to see real video content about their favorite products, from experts who know them best." 💬 @Adam_Levene, HERO® founder. @ChainStoreAge https://t.co/tf6L6jR9GA

.@TheDetoxMarket is bringing expert advice to eCommerce with Stories. Watch now on https://t.co/TrpztAIGaJ 🤳 Learn more about how The Detox Market is partnering with HERO® to bring green beauty to online shoppers 👉 https://t.co/exgDn2OqaA #socialshopping #virtualshopping

🔥 Brands to look out for: Independent #footwear brand Lusso Cloud is creating elevated hotel slippers that you can wear anywhere. A relatively new brand, Lusso is already winning the hearts (and feet) of some of the biggest names in Hollywood. We get why.

Social commerce isn't just the future of shopping. It's the right now of shopping 🤳 🛍 And as more shoppers embrace #socialshopping, brands need to understand why. Here's a list of the top things shoppers love about it 👇

#Socialshopping is becoming an essential element of the retail experience. Here we explore what it is and how brands are translating it to eCommerce 👇

With an increased focus on strengthening storytelling, experimenting with new technologies, and embracing strategic partnerships, shoppers had a lot to be excited about for the 2021 Fall/Winter fashion collections. What do you think we can expect for the upcoming season? 🤔

This week on #BoFPodcast, BoF's Cathaleen Chen is joined by Adam Levene, founder of platform Hero; Elyse Walker, boutique and concept store owner; and Dan Schoening, Nordstrom’s vice president of business strategy and operation. Listen here: https://t.co/lSuuroDna5

We invited @Ted_Baker, and TikTok influencer Tim Dessaint to discuss how bringing user-generated content to eCommerce creates new opportunities for retailers 🛍 Watch the discussion and read up on 4 key takeaways 👇 #socialshopping #socialcommerce #virtualshopping

.@nicolemclovin is changing the perception around waste and sustainable design. We spoke to Nicole about her vision for #sustainability, the waste-focused non-profit she’s hoping to start, and why she deconstructs everything she makes 👇

Social Retail: What is it? What does it mean for luxury brands? 🤔 The world's leading #luxury brands are embracing #socialretail to bring the personal touches of luxury shopping in an online setting and nurture more authentic relationships 🤝 Here's how they're doing it 👇

Michaela and her colleagues at @Ted_Baker are bringing products to life with Stories, social-style shoppable videos live on https://t.co/D1x43RlJx4 🤳 Register now for our webinar to learn how Ted Baker is turning product experts into brand influencers 👉 https://t.co/AKFOnWu4sj

#GenZ (and #Millennials) will make up nearly half the international luxury fashion market by 2025 🛍 It’s time to get to know Gen Z and uncover what’s behind their long list of demands, and how they’re shaping the #luxury world 👇

📣 Join us on 8/26 for a live discussion with Tim Dessaint, a TikTok influencer with over 1m followers, on how brands can create relevant content that attracts Gen Z and Millennial shoppers 🛍 Save your spot 👉 https://t.co/hbRnWHta69

📣 Join us on 8/26 for a live discussion with Kirstin Barrett, Retail Development Manager at @Ted_Baker. Kirstin will deep dive into how Ted Baker is turning product experts into brand influencers 🤳 Save your spot 👉 https://t.co/PSJJmPPRPz

#TikTok has transformed, and is transforming the way we view, think about and consume fashion. Here's how 👇

🗓 You're invited Discover how @ted_baker is turning product experts into brand influencers 🤳 And hear insights from TikTok influencer Tim Dessaint on creating relevant content to attract #GenZ and #Millennials shoppers. Save your spot 👇 https://t.co/zRB1KeXptr

Shoppers now observe brand content the same way they enjoy following a friend's feed 👀 And video content captivates shoppers and steers them closer to the point of purchase 🛍 Here's how brands are using video shopping to earn loyal customers and drive sales👇

HERO® in @voguebusiness 🚀 "Hero is used by @LEVIS, @rag_bone, @chloefashion and @HarveyNichols to connect in-store associates with online shoppers; its acquisition by @Klarna enables all Klarna clients to have access to this technology."

Join us this Wednesday, August 11 at 10:30 am EDT, on Instagram to discover the SABON IRL shopping experience 🤳 SABON brand ambassadors will give a quick tour of the newly refreshed Chelsea store in New York City and share some of their favorite products ❤️ See you there!