In my 20s, I started a business out of a storage unit with $900. Lots of hustle, lots of mistakes… but it grew into a multi-million $ company Now I'm building Uppership, a next-gen 3PL for small brands. Because the right logistics can be a superpower. Especially for small

You’re not partnered with your 3PL. You’re hostage to it. Orders slip. Responses take days. Escalating feels dangerous because one wrong move can quietly kill your brand. This is NOT an ops problem. It’s a structural one. One warehouse. One queue. One point of failure. When it

When a 3PL messes up, the brand pays for it. Late orders. Lost inventory. Angry customers. The warehouse misses SLAs and keeps the contract. The brand eats the churn. That is not a partnership. That is risk transfer.

Don’t get frustrated with investors who reject, don’t respond, or ghost. Instead ask yourself if you had 10M would you invest 2N in your own startup knowing everything you know. When the answer is a passionate and genuine YES, investors will follow

When your 3PL screws up, you pay. Late orders. Lost items. Slow packing. Refunds. Churn. Brand damage. The warehouse misses SLA. The brand eats the damage. That’s not a fulfillment problem. That’s a risk model problem.

Hit 100 followers today. Not life changing. Not legacy defining. But it’s a win and I’m taking it. I told @emanueledpt I’d use his tool when I hit it, so here we go. I’m not pretending this makes me some authority. I’m building in public with a tiny audience and a huge amount

SKU bloat kills more DTC brands than bad ads. We see it all the time: Brands chase 500+ variants, bleed revenue on storage fees, slow reorders, mismatched stock. Unless you're an 80-year-old legacy or a deep-pocketed apparel beast, no excuse. Pick hero products. Double down.

Black Friday years ago: First big surge crushed us. 7+ day backlog, triple shifts, untrained hands fumbling picks, margins tanked 40%. Wished I could silently route overflow to spare nodes without the headache. Built it. 4 decentralized nodes + API auto-routes volume spikes.

I’ve learned something over the years. The people who create real change don’t make noise. They just quietly make someone’s day a little less heavy. That’s what Shimmy Mehta does with @angelwish. He built a way for kids living with chronic illnesses to feel seen. Not someday.

Excited to share that we’ve opened our seed round for Uppership and welcomed Founder Capital (Founder Institute’s fund @founding ) as an investor. We’re building infra so d2c brands get fast, resilient fulfillment without being locked into a single provider. If you write checks

Today we’re going live with a new 3PL model that will reshape fulfillment. This didn’t happen overnight. I’ve been on every side of ecommerce and logistics from cross border brand, to 7 figure DTC with 40K customers, to fast growing multi node fulfillment company. After years of

I’ve been on every side of ecommerce and logistics: cross border brand, 7-figure DTC with 40K customers, and now a fast-growing multi node fulfillment company. Here’s the truth nobody likes to admit: if your entire operation sits on one vendor, you’re exposed. That’s a single

If you run a DTC brand, there’s one question you should ask your 3PL: “What happens when your warehouse goes down?” Most founders never ask. Most 3PLs don’t have an answer. Here’s what actually happens when a single facility fails: • Orders freeze • CX tanks • Refunds spike

Word of the year is “Consistency.” At this point I’m convinced half of X is just consistently posting about consistency.

Most of the friction in fulfillment has nothing to do with ops. It comes from misaligned incentives. 3PLs are built to prioritize volume. Brands are built to prioritize reliability. Those two objectives almost never align. A 3PL makes more money when they push more units

In a complex, competitive, commoditized logistics industry, an NPS of 38 gets labeled “great.” That alone tells you the state of the category. • Brands feel stuck • Chronic underperformance is normal • Switching is painful with no guaranteed upside From the 3PL side: •

Most dtc brands think their fulfillment issues are operational. They are not. The entire category is structurally built on single vendor failure. One warehouse controls your revenue. One queue controls your customer experience. One bad week controls your growth. You can

Every 3PL is a single vendor fulfillment. Which means it's a single point of failure When your 3PL fails, you fail as a brand. If you had to rely on a sing grocery store in your town even if it was a chain, they would inevitably be moments of failures. The same goes for a

Something I want to admit as a founder. I hate to do it but I feel it’s the right thing to do. It’s Saturday afternoon so most likely it’ll go unnoticed. Here it is… I empathize and agree with VCs who don’t invest in most early opportunities. Here is why, When I

I used to think success was an event, an occurrence, point in time. Turns out success is a result of a process. It’s a process of evolution in the right direction. The good news is you just need to be directionally right and make sure you keep moving

The biggest mistake I see early stage brands make is ballooning their skus and inventory thinking that more is better. Those that succeed have few hero products they double down on.