Unhashed.eth
@unhashed__
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Helping scale crypto companies to millions in website traffic + conversions | Growth @Moonpay @Ledger @thirdweb
Joined August 2022
We're proud to unveil our flagship all-day Growth Conference, GrowthRadar, on 28th April in Dubai 🇦🇪 As an ode to the overburdened interns, the "bumping" BDs, underslept marketers, and relentless founders, we're bringing together the crème de la crème of growth professionals
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3 things we’ve learned running GTM for Web3 projects 👇 > you don’t need more noise. You need better reasons for people to care. > community is earned, not launched. > the narrative is the strategy. If people don’t get you, they won’t buy you.
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your launch day isn’t the moment people hear about you. it’s the moment they decide they care.
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calling something a “community” doesn’t make it one. you might just have 1000 people and a discord bot
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not sure if the unhashed team did a brainstorming sesh or a ghibli side quest today but we are shipping (good)
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A TGE is like a rocket launch: no room for f*ck-ups and only ONE chance to do it right But no one shares the behind the scenes of what it takes to do TGE right It’s time to fix that. Big announcement 🧵
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AI agents aren't your magic 100x ticket - they're tools in your arsenal Success isn't about having the best AI, it's about having the best AI strategy Know -when to automate -when to analyze, and most importantly -when to think for yourself
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Hot take: Traditional funnels are dead Think in terms of community flywheels The cycle never ends, it only amplifies
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Last month ERC-4337 was approved, paving the way for smart accounts. Most people have no idea how smart accounts will completely transform the Web3 UX Here's the complete technical guide, including: • What they are • How they work • Their features & use cases 🧵
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I am joining @TPan_Web3 and my @WriteWeb3 community for a space tomorrow We'll discuss how big web3 companies think of content, tools to use, strategies to scale, & much more 📈 Come join us folks 💃 Set a reminder for tomorrow⏰
We’re having @mrig__ as our special guest! She joined Write Web3 recently and will be talking about: - How Web3 brands think about written content - Her content agency @Unhashed__ - Tools she and her team uses Set a reminder and join us! https://t.co/c3BQyTNBud
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You either die a Web2 guy or live long enough to get scammed in Web3.
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Building an engaging community is the best way to thrive in a bear market But using the same tactics that everyone else is using doesn't help you stand out Here are 4 less popular (& counter-intuitive) strategies to beat the sea of projects with weaker communities 👇
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NFT Revenue for some major brands: • NBA Top Shot: $1B+ • Nike: $183.8M • Tiffany: $12.6M • Gucci: $11.5M • Adidas: $10.9M • Time Magazine: $10.8M These are ahead of the curve—Interesting to see how existing brands leverage web3 to grow their biz & reach new audiences.
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Products and tokens both require: Engineering: to operate Design: to help the user navigate Go-to-market: to distribute Products optimize for user experience and, Tokens need to optimize for ownership experience
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Ownership is an experience And therefore, has a lot of room for design
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Web2 is about social networks Web3 is about socioeconomic networks
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The internet built Wikipedia with no economic incentive. I wonder what the internet will build as DAOs. #WAGMI
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“If the path before you is clear, you’re probably on someone else’s.” Carl Jung
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