Lacoste UNDW3
@undw3_lacoste
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@Lacoste is venturing into new territory. By joining the UNDW3 community, you play a role in the future of Lacoste. Since June 2022.
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Joined May 2023
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Pinned Tweet
Step into the future with Lacoste UNDW3.
Factory Drop collection is open to all till December 6 - a blend of heritage and innovation.
UNDW3 cardholders, enjoy your exclusive 20% off.
Embark on your style journey today. ✨
Our first-ever
#UNDW3
collection is here.
Six iconic pieces. Created by everyone. From cut to color, the
@undw3_lacoste
community contributed step by step to the creation of each piece.
Limited Edition. Available now worldwide.
#UNDW3
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Crocodiles,
The UNDW3 Card represents a new chapter in our project - a unique opportunity for brand builders and entrepreneurs to shape the future of the Lacoste brand while unlocking a whole new level of utility.
Let's dive in. 🧵
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The underwater journey begins!
Introducing the UNDW3 card, a new era for Lacoste.
Stay tuned next week!
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🎂 Today is the UNDW3 project 1 year anniversary!
Join us in celebrating this special day with a retrospective thread. A lot has happened - let's take a look back:
🧵
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Discover the Factory Drop, the first limited-edition born from a creative collaboration between the UNDW3 community and Lacoste's designers. Fresh from the Underwater Factory.
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Excited to unveil Lacoste x The Sandbox collaboration!
Immerse yourself in the Waterverse 🌐 for our 90th anniversary with the Lacoste World Tour, featuring 4 global communities 🌍🐊
Dive in, now:
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The 112 UNDW3 Polo utility for our special Emerge traits is now live!
Own an Emerge with the UNDW3 edition of the Golf Club, Tennis Racket, Hoodie, Shirt, Cap, Polo White or Black ?
Your exclusive UNDW3 black polo is ready for you! 🖤
Head to Discord and claim it by Nov 3rd.
Here are the 7 attributes that you should pay attention to get one:
🔸 UNDW3 Golf Club
🔸 UNDW3 Tennis Racket
🔸 UNDW3 Hoodie
🔸 UNDW3 Polo White
🔸 UNDW3 Polo Black UNDW3
🔸 UNDW3 T-Shirt
🔸 UNDW3 Cap
If you got one of the 112: HODL.
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Lacoste's UNDW3 Shop – Now Live! 🐊
Discover the Factory Drop, a limited edition, co-created with the UNDW3 community & Lacoste's designers. Exclusively available to NFT holders!
Experience a new way to enjoy fashion with interactive Augmented Reality and a personalized Digital
Discover the Factory Drop, the first limited-edition born from a creative collaboration between the UNDW3 community and Lacoste's designers. Fresh from the Underwater Factory.
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📆 Week 13: Oct 3rd - 10th
🎁 Prize: The Emerge
Introducing our first raffle in the 'multi-chance' format, where 1 UNDW3 Card = 1 Chance!
Congrats to our 5 weekly winners who've snagged a The Emerge NFT! 🐊
Winners were contacted on Discord.
Next week? 50 The Mission points
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Introducing the Lacoste UNDW3 Twitter account!
Be a part of the
@Lacoste
's future and co-create meaningful projects with us.
This new era is the continuation of Lacoste's mission: to liberate movement and connect cultures.
Let's shape a future where fashion and community unite!
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Crocodiles,
Chapter 3 is drawing to a close - here the agenda. 📅
Brace for 3 raffles: The Mission Points, UNDW3 Polo, and a Lacoste Cap.
Step back into the UNDW3 Factory for co-creation.🏭
Fresh quizzes and new enigma - for this one, mark the date: speed matters. ⌛️
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Crafted by the UNDW3 community, revealed to the world.
Dive into the Factory Drop narrative on
🔗
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Today marks the official launch of “The Mission”!
Embarks through a series of quests, enigmas, quizzes and community events to get up the leaderboard and gain amazing rewards.
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Wow...
Something just happened in the sea, did anyone else felt that?
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Tuesday, 50 of our holders had the opportunity to enjoy a wonderful night at Roland-Garros in the Lacoste Skybox! 🐊
Let's relive this incredible event:
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The first mission of Chapter 1 starts today at 5:30pm CEST!
What happened last week-end with Henri de Gayettes was just an introduction to what "The Mission" truly is.
Head over to to starts the UNDW3 adventure. 🔎
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The Lacoste Summer Virtual Store is now live! 🌴
Discover the new Holiday Collection, participate in an exclusive treasure hunt and play some arcade game in the exclusive Underwater Room.
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Creativity Contest : 20 new UNDW3 Cards NFT to win.
Conceive your own vision of the Abyss where the UNDW3 Card lives near our legendary crocodile. 🐊
Join & create on Lacoste Discord :
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Starting today, we will share every week on X our Raffles' winners!
A huge congrats to our 5 winners last week🏆
See you next week for a new raffle with 5 new winners, for 50 The Mission points!
Crocodiles, The Mission continues!
Welcome to Chapter 3: "The Legend of Henri de Gayettes."
Find below the next 3 weeks schedule, with 2 quests and 1 raffle per week, starting today.
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The creation contest is still ongoing in our Discord.
We've seen some amazing works so far! 🎨
You have until Sunday evening to participate and potentially win one of the 20 UNDW3 Cards NFTs, join us:
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See you tomorrow Crocodiles 🐊
@HuntersofWeb3
Lacoste x HuntersofWeb3
We are happy to announce our partnership with
@Lacoste
the famous brand. To celebrate this, we invite you all to our special twitter space with them where we will discuss their innovative approach to web3 with their NFT collection
@undw3_lacoste
🐊
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If you have any questions about The Mission, we're super excited to participate in AMA's with
@NFTNow
, The Nifty (
@niftyportal
),
@RugRadio
and more in the upcoming days and weeks !
Full schedule below 👇
(All time are CET, Schedule is subject to changes)
29/06 - 7pm - With
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Community-driven design at its finest! 🐊
@aurelienjeanney
, inspired by our community's insights, has crafted 14 unique UNDW3 GIF stickers.
Dive on Discord into the Underwater Factory, to vote & shape our final 7-pack. 🏭
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Crocodiles, 🐊
A new and exciting challenge starts now!
Celebrating the 100 years anniversary of the Crocodile nickname given to René Lacoste in 1923, we are hosting a creative challenge to illustrate this story.
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The UNDW3 Card is the evolution of existing Lacoste Genesis Pass!
There won't be a mint.
Current Genesis pass is needed to access the experience.
Make sure to have one or more before next week for launch day!
We'll provide the details later.
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Join us today at 6pm CEST for "Crocodiles & Friends"
#4
on Twitter Spaces with
@don_borgo
&
@NickVinckier
!
Get ready to dive into the potential of Dynamic NFTs & Blockchain-Based loyalty & Community Engagement.
Link to space below 👇
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Don't you think Henri de Gayettes last messages on Discord are weird lately?
Is it linked to The Mission's launch?
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Crocodiles, 🐊
From now on, your active participation on our Discord server is now impactful for The Mission.
Each day, you can earn up to 3 points thanks to your Discord activity.
Being an active community member will directly contribute to your end of season ranking! 🏆
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The UNDW3 Tracksuit Challenge is LIVE! 🎉
Dive into the Lacoste universe through our WATER-Plan 🌊🗺️
We're inviting all UNDW3 community members to showcase their style and stand a chance to win a Lacoste tracksuit set of your choice.
Participate now at
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Discover how innovation is woven into the very fabric of Lacoste.
Read our latest article, "Innovation, a Lacoste Expertise at its Height" on Medium now! 🗞️
🔗
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Launching one of the final Emerge Utilities 💎
If you're a holder of Heritage Polo, Heritage Tracksuit, Heritage Hat, or Fit V Neck, seize this opportunity!
Win an exclusive 90th anniversary polo, crafted by Le Club Lacoste members.🐊🎂
Enter the draw on Discord, by Jan. 10th!
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Celebrate Novak Djokovic incredible year with our Djokovic 23rd Jacket Utility Giveaway! 🎾🏆
Holder of Tennis Polo Black or Vintage Tennis Bag, The Emerge attributes? 👀
Join by Nov 30 to win this exclusive piece, in our Discord. 🤞
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🐊 Mint of the Genesis Pass - June 2022
11212 Genesis Pass NFTs sold out in 8h to 8k+ holders
Our Discord server went absolutely crazy with 1M messages sent in its first month!
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Final round of UNDW3 sticker creation with
@aurelienjeanney
! 🎨
Your top 7 picks now have two unique variations each. Vote for your favorite design to complete our sticker pack.
Dive into our Discord to have your say! 🐊🗳️
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While Henri de Gayettes was working on his researches, he discovered something mysterious, once again… 🎵
Hurry to the UNDW3 Discord and help him find the secrets behind it. 🕵️
We’re pretty sure it can become something important for The Mission.
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The UNDW3 Card is much more than a simple JPEG; it's a dynamic NFT that reflects your activity within our community.
All Genesis Pass NFTs were identical, bearing no rarity.
Now, the rarity level of your UNDW3 Card is in your hands. 🙌
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📆 Week 17: Oct 31st - Nov 7th
🎁 Prize: Factory Drop Black Polo
Congrats to our 5 weekly winners! Can't wait to see you wearing your fresh UNDW3 Factory Drop Polos! 🎉👕
Winners have been contacted via Discord.
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📆 Week 20: Nov 21-28th
🎁 Prize: Factory Drop Pant
⚡️ Multi-chance raffle: 1 UNDW3 Card = 1 Chance!
Round of applause to our 5 winners of the week! 👏
Each of you has won a Factory Drop Pant from our co-created collection. 🫶
Stayed tuned for more raffles coming up!✨
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French crocodiles, join
@bblamoutier
and
@FrenchieNFTeam
tonight at 6:30pm CEST.
He'll speak about The Mission & the next steps of the UNDW3 Project.
In French only, be there!
Happy to join
@FrenchieNFTeam
at 6.30pm (paris) to speak about our
@undw3_lacoste
project.
In French / en français 🇫🇷
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📆 Week 16: Oct 23rd - 30th
🎁 Prize: L003 Neo Sneakers
⚡️ Multi-chance raffle: 1 UNDW3 Card = 1 Chance!
Congrats to the winners rocking their new L003s!
A bold step in Lacoste's iconic elegance. 👟
Winners have been contacted on Discord. 👏
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🤝 The Emerge creation process - July to Septembre 2022
Our community shaped the artistic direction and some attributes of The Emerge collection throught on-chain votes
We airdropped the 11,212 The Emerge in September to our holders, becoming their virtual identity
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🌐 Holidays Virtual Store - December 2022
A token-gated experience within the Lacoste Holidays Virtual Store
An advent calendar mechanic to gift our loyal community 🎄
More than 15k participants for 150+ winners, who received the new Holidays collection apparels
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Join us Tonight at 7pm CEST for our 4th UNDW3 Community Talk!
This will be on our Discord server:
There will be a special POAP to claim, and you all know every POAP is important in The Mission 😉
Be there!
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📢 Throughout this journey, we have stayed close to our community via:
- Weekly written AMA on Discord & daily chats
- Monthly Discord community talk
- Monthly Twitter Spaces with projects and communities
That's only the beginning, join us on Discord
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UNDW3 holders in Japan 🇯🇵?
A special reward awaits! Check our Discord, in holder announcement for an exclusive 24-hour giveaway for Japan residents and hop into our new Japanese chat room.
Don't miss it. 🫶
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Crocodiles, The Mission continues!
Welcome to Chapter 3: "The Legend of Henri de Gayettes."
Find below the next 3 weeks schedule, with 2 quests and 1 raffle per week, starting today.
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Exciting chance in the next-to-last of The Emerge Utilities! 🔥
Win autographed gifts from our top Lacoste team players: Djokovic, Medvedev & Dimitrov. 🤩
Check if you're in, and join the draws on Discord by Jan 28. 🎾💚
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🎉 The Mission's 5-month journey ends with heartfelt, thanks!
Big cheers to our top 10 winners
@MIKOFONE
,
@Avensurah
,
@whazers
& more.
See all 200 winners at .
Claim your prizes now! 🐊
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Lacoste x Comme des Garçons SHIRT collab utility is live!
Vitiligo holders, enter our draw for an exclusive piece. 🤞
Dive into Discord & grab this chance, before November 3rd.⏳🔗
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👀 Now, this collection is dropping soon!
Exclusive to our UNDW3 community, expect it to be available this summer through a dedicated experience!
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To join this odyssey, all you need is:
1. Get an UNDW3 Card on
2. Join our Discord on
3. Log into "The Mission"
4. Enjoy the experience
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🗽 UNDW3 Community Event in New York - December 2022
30 holders attended our first event in America, at the Lacoste Broadway store, in SoHo, NYC
The event was the perfect opportunity to come together, enjoy the team talk and savor delicious food and drinks 🍸
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👕 Commemorative Merch - October 2022
To mark the 1st on-chain vote 3 months prior, we launched an exclusive community drop symbolizing the genesis of community engagement
The design used was the one initially voted by the community, before the final touch was added
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🥐 UNDW3 Community Event in Paris - July 2022
Our holders gathered at the Lacoste Arena Flagship for our first community event 🫂
The prime moment of the evening was the reveal of the UNDW3 Roadmap
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Starting today and until July 20th, you can claim your first points based on your previous activity on Discord this past year.
This is a tribute to the invaluable contribution you’ve made to the growth of the Underwater community. 🌐
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📆 Week 12: Sep. 26th - Oct 3rd
🎁 Prize: Lacoste Cap
Congratulations to our 5 weekly winners who've secured a classic Lacoste cap!
Winners have been reached out to on our Discord.
Keep those eyes peeled, crocodiles, next week, you could be the star! ✨
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The more you engage in "The Mission", the more points you earn, which will be reflected on your UNDW3 Card via the blockchain.
We are thrilled to anounce that this experience is now live via a dedicated website & will be divided into Seasons and Chapters:
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Teaming up with
@Lacostified
, we've crafted 5 visuals to showcase our community-designed Factory Drop! 🐊
First in the series: the Hoodie + Pant combo, the ultimate everyday ensemble for style and attitude. 🥰
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Thank you to everyone who made last night unforgettable! Share your favorite memories below! 👇
We're already planning our next community event and want your input. Where should we host it? Let us know in the comments 💬
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👕 Factory drop: co-created collection:
Members voted on logos, products, colors and designs - before co-designing AR and digital twin experiences
Community feedback was taken into account at every step of the process 🤝
Most engaged participants received exclusive UNDW3 polos
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The wait is over.
The first mission of Chapter 1 starts NOW!
Head over to into the Chapter 1 tab in order to get the mission started.
Good luck crocodiles 🐊
The first mission of Chapter 1 starts today at 5:30pm CEST!
What happened last week-end with Henri de Gayettes was just an introduction to what "The Mission" truly is.
Head over to to starts the UNDW3 adventure. 🔎
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You can find more information about this special event in this thread!
⬇️ ⬇️ ⬇️
Tuesday, 50 of our holders had the opportunity to enjoy a wonderful night at Roland-Garros in the Lacoste Skybox! 🐊
Let's relive this incredible event:
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📆 Week 18: Nov 7-14th
🎁 Prize: UNDW3 Cards
It's raffle time again! Congrats to our 5 winners. Check out Discord for details.
Stay tuned for next week's 50 Mission Points raffle
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Explore more than fashion with Lacoste's Factory Drop 🐊.
Dive into a digital realm with Digital Passport as NFTs, and the Augmented Reality experience with your virtual crocodile companion. 🌐✨
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🎾 Roland Garros 2023 - May 2023
We invited 60 members of our community to Roland Garros in the Lacoste Skybox
We rewarded, through different draws, long-term holders, engaged community members and holders of special traits
Their NFTs were updated with a special badge
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🎾 Miami Open 2023 - March 2023
We invited members of our community to the Miami Open through a draw using the The Emerge traits
They enjoyed the tennis match in the Lacoste Lodge before we updated their winning NFTs with a special Miami 2023 badge
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🎥 Lacoste by UNDW3 - January & February 2023
4 members of our community were selected and invited to Paris for a short film showcasing their relationship with Lacoste 💚
This film was featured at the Lacoste Arena in the UNDW3 pop-up space, alongside 3 exclusive UNDW3 polos
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The UNDW3 Card is your golden ticket to a wealth of UNDW3 utilities.
This includes the opportunity to contribute to co-creation within the UNDW3 Factory, enjoy privileged access to the Lacoste UNDW3 Wardrobe, and participate in "The Mission" with its exclusive rewards model.
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Slide into the Factory Drop Hoodie & Pant—where comfort meets the iconic croc.💚
Supreme coziness, designed for life on the go. 💨
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📆 Week 19: Nov 14-21th
🎁 Prize: 50 The Mission Points
First raffle of Chapter 4 is here. 🫶
Congrats to our 5 winners, your 50 points will be added soon!
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The UNDW3 Card: a new experience, utilities and rewards model.
Activity will be tracked in "The Mission", a new experience revolving around conversation, gamification, quest-solving, and co-creation. 🤝
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Participating in Discord, attending AMAs, IRL events, obtaining Discord roles throught your activity or the Factory, all these have earned you points to kickstart your journey up the leaderboard.
Make sure you collect them at
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Join us today at 5pm CEST for a discussion on
@Inn3r_Circle
's Twitter Space about fashion in web3 and how blockchain influence it. 🐊
Link for the Space below
⬇️
Inner Circle 🤝
@undw3_lacoste
| AMA
THURS JULY 6TH
15:00 UTC | 23:00 SGT
Discussion with
@Lacoste
on their view of fashion in web3 & utilization of blockchain technology!
Are you ready to join the crocodiles🐊 community?
👇👇
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Explore the power of the Lacoste logo 🐊
From the 'Osamu Tezuka' Polo to the 'Peanuts' collab, each logo tells a story.
Join the journey with our Factory Drop collection and be a leading actor of our creative community!
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The video can be found here:
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The 2 hours and 12 minutes match was a spectacle to behold.
As the night fell on Roland-Garros, our crocs couldn't believe the level of skill on display in order to reach the semi-final of the tournament! 🎾
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After 5 months and 4 chapters, we're nearing The Mission Season 1's conclusion. ⚡️
Discover the Mission Final Stage and savor the journey's end. 🐊✨
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We are Live on Discord, crocodiles!
We’re recapping last year’s milestones and unveiling our ambitious plans for 2024.
Join us! 🎙️
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🏭 UNDW3 Factory - From February 2023
Henri de Gayettes, René Lacoste's old friend, appeared in the Discord and opened the UNDW3 Factory, a space to co-create together
Quite enigmatic, Henri de Gayettes has been at the spark of co-creation ever since, with the community
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The contest is over and the winners have been announced!
Head over to Discord to see if you've won one of the 20 UNDW3 Cards NFTs with your creation. 🎨
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📆 Week 22: Dec 5-12
🎁 Prize: Lacoste Beanies
⚡️ Multi-chance raffle: Your UNDW3 Card = Your Ticket!
Here we go again! Another day, another chance to win a Lacoste gift.
Kudos to today's lucky winners—check Discord for details.
See you tomorrow for more! 🥰
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"The Mission" offers extra utilities linked to holders activity and performance.
The higher you get on the leaderboard, the rarer and the more valuable your NFT becomes. 🏆
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Quick reminder for our top 200 winners:
Do not forget to claim your prize, entering your contact details on our website by January 13th. 🔒
Congratulations once again! 🎉
🎉 The Mission's 5-month journey ends with heartfelt, thanks!
Big cheers to our top 10 winners
@MIKOFONE
,
@Avensurah
,
@whazers
& more.
See all 200 winners at .
Claim your prizes now! 🐊
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Thanks again
@don_borgo
&
@NickVinckier
for having you here tonight!
You can listen to the recording of the Space about the Potential of Dynamic NFTs in Transforming Brand Loyalty and Customer Engagement here ⬇️
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UNDW3 Card and Lacoste World Tour NFT holders are eligible for 100K SAND prize pool until Dec. 6 ! 😍
We've also lined up special The Mission quests and quizzes, all tailor-made to enhance your Waterverse experience! 💚
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📆 Week 14: Oct 10th - 17th
🎁 Prize: 50 The Mission Points
⚡️ Multi-chance raffle: 1 UNDW3 Card = 1 Chance!
Kudos to our 5 weekly winners, who've secured 50 'The Mission' points each! 🐊
The points will be credited to the winners' The Mission account by the end of the month.
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The UNDW3 Card Experience will unfold according to the following milestones: 📅
Today: The Mission website opening
June 29th: Season 1, Chapter 1
July: Following chapters and activities
End of July: Your activity and points in the Mission are now directly linked on blockchain
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📆 Week 22: Dec 5-12
🎁 Prize: Lacoste Beanies
⚡️ Multi-chance raffle: 1 UNDW3 Card = 1 Entry
We're kicking off the final raffle week in style!
Congrats to today's 5 lucky winners! Check your Discord for the details.
See you tomorrow for a new Lacoste prize ! 🐊🎁
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We've hidden one secret message. Find it, decrypt it, and be one of the first to report it within the website to get the maximum amount of points. 🕵️
Watch out, as you only got one chance to submit the right answer.
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📆 Week 21: Nov 28th - Dec 5th
🎁 Prize: 50 The Mission points
Kicking off December with our first raffle in a series! 🎄✨
Congratulations to our 5 winners of the day - your points have already been credited! 📈
See you tomorrow for the next raffle. ☺️
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Still time to join if you are eligible ! 🎾
Exciting chance in the next-to-last of The Emerge Utilities! 🔥
Win autographed gifts from our top Lacoste team players: Djokovic, Medvedev & Dimitrov. 🤩
Check if you're in, and join the draws on Discord by Jan 28. 🎾💚
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📆 Week 15: Oct 17th - 23rd
🎁 Prize: 50 The Mission Points
⚡️ Multi-chance raffle: 1 UNDW3 Card = 1 Chance!
Unveiling the results of the 3rd raffle of the week. Congrats to our winners!👏
Points will be credited to the winners' The Mission account by the end of the month. 🐊
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Embrace the soft elegance of Lacoste's pastel palette.🌸
The Light Green Pastel from our Factory Drop blends trend with tradition, offering versatile chic all year round. 🐊💚
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We treated our holders like VIPs - greeting them near the Megastore with an exclusive gift bag that included a
@rolandgarros
2023 Lacoste UNDW3 Polo. ✨
Then, we took things up a notch and brought them to the Lacoste Skybox for a top-of-the-line dinner cocktail experience.
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