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Kevin Smartt, CEO of TXB Profile
Kevin Smartt, CEO of TXB

@txbstores

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Leaving Em' Better as CEO of TXB (Texas Born) for over 20 years! Locations spanning across Texas and Oklahoma.

Oklahoma and Texas
Joined July 2010
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@txbstores
Kevin Smartt, CEO of TXB
1 day
Our culture is simple but intentional: be authentic, be hospitable, and act with integrity. From day one at TXB, we’ve worked to create a place where people feel proud to wear the logo, share ideas, grow, and make a difference in their community.
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@txbstores
Kevin Smartt, CEO of TXB
10 days
Supporting @TexasCASA is one of the most meaningful commitments we have at TXB. CASA advocates stand up for children in foster care and make sure they are seen, heard, and protected. I’m proud TXB has donated over $1 million to support that mission.
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@txbstores
Kevin Smartt, CEO of TXB
15 days
Big news for TXB! We’ve been named the 2026 Gold Medal winner for overall Foodservice Innovator of the Year by Convenience Store News. Proud of our team for raising the bar on quality, service, and innovation every day.
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@txbstores
Kevin Smartt, CEO of TXB
17 days
Proud to see our very own Joe Clark named as a finalist for Category Manager of the Year. His dedication, insight, and care for our guests truly show in his work. Well-deserved recognition!
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@txbstores
Kevin Smartt, CEO of TXB
22 days
Five years into our rebrand, TXB has been truly transformed. It gave us a clearer story, elevated our food program, modernized our stores, and helped us attract great talent. We’re proud to be a food brand that also sells fuel, and we're so excited about what’s ahead.
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@txbstores
Kevin Smartt, CEO of TXB
24 days
There are nearly 700,000 miles of roads in Texas, and keeping our stores connected across that distance takes planning, teamwork, and heart. From the Northern Plains region to the Valley, TXB works hard to make every stop feel like home.
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@txbstores
Kevin Smartt, CEO of TXB
29 days
Honored and grateful to be inducted into the @CStoreNews_ Hall of Fame. This recognition belongs to the incredible team at TXB and everyone who’s lived out our belief to Leave ’Em Better every day. Thank you for being part of the journey.
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@txbstores
Kevin Smartt, CEO of TXB
1 month
At TXB, it's the details in our store design that make the difference.
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@txbstores
Kevin Smartt, CEO of TXB
1 month
Starting the year off right with a little reminder of why we work so hard to #LeaveEmBetter. Happy New Year to all!
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@txbstores
Kevin Smartt, CEO of TXB
2 months
One of the greatest honors of my career is earning the trust of people who choose to build their lives at TXB. Sherry Dean has been with us for more than 30 years, and two other team members have now reached the 20-year mark.
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cstoredecisions.com
When employees feel fulfilled in their roles, they’re more likely to stay with their employer, giving the company the advantage of their experience, dedication and passion for helping the business […]
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@txbstores
Kevin Smartt, CEO of TXB
2 months
At TXB, C-store means community, care, and convenience. Our stores are designed to give every guest a warm welcome, whether they are grabbing breakfast or just stopping by to say hello. I am proud of our teams who bring that experience to life every day.
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@txbstores
Kevin Smartt, CEO of TXB
2 months
I am proud to announce that this year, TXB donated more than $75k in gifts and supplies to teachers at 48 schools across Texas. We are honored to give back to the educators who strengthen our communities every day.
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@txbstores
Kevin Smartt, CEO of TXB
2 months
Empowering our people to make decisions is one of the things that helps us better serve our guests.
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@txbstores
Kevin Smartt, CEO of TXB
2 months
TXB is celebrating the season with our first-ever TXB Holiday Tour! We will have special snacks, Santa will be stopping by, and kids can write letters to the North Pole. I hope you will join us as we bring a little holiday magic to our communities.
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@txbstores
Kevin Smartt, CEO of TXB
3 months
Thanksgiving reminds us to slow down and appreciate what matters most. I am thankful for the best team in the industry, my family, especially my daughters and grandchildren, and our customers who make TXB part of their journeys across Texas.
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@txbstores
Kevin Smartt, CEO of TXB
3 months
Every day, I’m grateful to work with the best team in the industry. Their dedication to fresh food, friendly service, and community makes “Texas Born” more than a name; it’s a promise. Thank you to our customers for inspiring us to keep raising the bar and Leave ’Em Better.
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@txbstores
Kevin Smartt, CEO of TXB
3 months
Leadership is not about being perfect. Growth happens when we lead with trust, respect, and a focus on learning together.
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@txbstores
Kevin Smartt, CEO of TXB
3 months
Being a Top 12 Finalist for Best Foodvenience Store in the World is a tremendous honor. Thanks to all of our industry friends and vendors who voted for TXB and huge congrats to our colleagues who have been recognized.
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@txbstores
Kevin Smartt, CEO of TXB
3 months
Yesterday, we honored the men and women who have served our country. Thank you to all the #veterans on our TXB team and to our customers who have worn the uniform. Your service inspires us to give our best every day.
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@txbstores
Kevin Smartt, CEO of TXB
3 months
We do things differently at TXB, and the world is noticing! TXB is a Top 12 finalist for The Best Foodvenience Store in the World. Help us show how Texas Born is an innovator! Industry professionals, please vote for TXB by Nov. 6! https://t.co/aWBdYMOa69
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