Twelve Theory
@twelvetheory
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High-performance coaching insights and strategy for athletes, founders, and legacy builders. Created by @MarquesColston.
Joined June 2025
Performance isn’t just about effort. It’s about environment. The people closest to you either sharpen or dull your edge. The right proximity accelerates clarity, execution, and trust.
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Energy without alignment is wasted. Every “yes” takes time and capacity. If you don’t filter against your North Star, you’ll wake up exhausted from chasing the wrong things.
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Performance isn’t just about effort. It’s about environment. The people closest to you either sharpen or dull your edge. The right proximity accelerates clarity, execution, and trust.
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Strategy without action is just a dream. What’s one step you’re avoiding right now?
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Progress isn’t linear. Detours don’t mean you’re off track.
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The wrong circle makes progress exhausting. The right one makes it inevitable.
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Strategy without action is just a dream. What’s one step you’re avoiding right now?
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The wrong circle makes progress exhausting. The right one makes it inevitable.
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Success is predictable when the system supports the outcome. Build better systems.
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Align your habits with your core values to ensure each action propels you toward your aspirations. Consistency in aligned habits transforms intentions into reality.
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Stop chasing everything. Focus on the few things that actually move the needle.
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Execution isn’t glamorous—but it’s always what separates the pros from the amateurs.
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Scarcity gets misused in business. For me, it’s not a tactic—it’s protection. Limiting access protects the quality of the work. Scarcity is how I protect integrity.
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Feeling uninspired? It might be misalignment. Goals that don’t excite you aren’t bad goals—they’re the wrong ones for you. Realign with what energizes you.
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Scarcity gets misused in business. For me, it’s not a tactic—it’s protection. Limiting access protects the quality of the work. Scarcity is how I protect integrity.
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If you're scaling but still stuck in every function of your business—you’re not scaling. You’re surviving. Wearing every hat may have worked early on. But now it’s the thing holding you back. Sustainable growth comes when your business can win without you doing everything.
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Don’t confuse movement with momentum. Busyness can feel like progress—but only aligned action creates growth.
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You can’t lead others if you’re lost yourself. Clarity comes first.
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If you're scaling but still stuck in every function of your business—you’re not scaling. You’re surviving. Wearing every hat may have worked early on. But now it’s the thing holding you back. Sustainable growth comes when your business can win without you doing everything.
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