Treeny Ahmed
@treeny_ahmed
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Mom to 2 boys | @YaleHFdoc’s Wife | Executive Director @YaleCCI | Alum @harvard @HarvardHBS | Passionate about Intersection of Marketing and Behavioral Science
New Haven, CT
Joined October 2016
@YaleSOM Executive Fellow @ajlucio5, @DoorDash CMO Kofi Amoo-Gottfried, @Verizon CMO @diegoscotti, and @Snap Chief Creative Officer Colleen Decourcy discuss the dynamics of a successful CEO-CMO relationship #YaleInsights22
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“Understanding data means seeking out when you’re wrong” Ben Harrell from https://t.co/mB2bAUBfts encourages questioning our hypotheses (and highlights correlation of divorce rates with margarine consumption :) #yaleinsights22 @YaleCCI
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Kirti Singh, Chief Analytics & Insights Officer, talks about P&G’s focus on consumer centricity: engaging / serving parents-to-be months before they ever need a diaper #yaleinsights22
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Implementation of guideline recommended care. @yaleHFdoc presenting PROMPT-HF at LBCT session at #ACC22. EHR prompts led to improved GDMT. A scaleable intervention.
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Congrats to @yaleHFdoc for his appointment as director of the Yale Comprehensive Heart Failure Program. An outstanding doc and researcher, he is the ultimate patient advocate, and that is just what we need! Kudos. @YaleCardiology @YaleMed #HeartFailure
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REVeAL-HF led by @yaleHFdoc Mortality estimate EHR alerts: 1️⃣ Did NOT lead to sig reductions in rehospitalizations or mortality in patients hospitalized for HF 2️⃣ Did NOT influence use of medical therapies/devices/pall care @mpsotka @DrNasrien @hvanspall @DrMarthaGulati
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The most exciting and fulfilling experiences of my professional life has been helping @YaleCardiology become one of the leaders in @YaleAdvancedHF Manuscript that describes our approach is below. I still always ask: what would @JRogersMD1 @JacobNiall do? https://t.co/yBqNim6CGP
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Great job @Cheikh_Mboup_ !! congrats to @tariqfarid and the edible team on continued success
Our @edible president/COO was on @cheddar yesterday talking about FruitFlowers and the brand's record-setting year. You did great @Cheikh_Mboup_! Watch the segment here: https://t.co/rX3KaRKxMG
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I am really proud of the heart transplant team. Especially @Muhamma30009191 who is the hardest working heart failure surgeon around, @yaleHFdoc Chris Maulion, the whole heart failure cardiology team, the CTICU team lead by Hossam Tantawy, the transplant coordinators and OR team
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Our editorial in @JACCJournals titled "Quadruple Therapy Is the New Standard of Care for HFrEF". We need to start viewing heart failure as a treatable with good medical therapy rather than simply a syndrome of volume overload #quadrupletherapy #GDMTworks #heartfailure #medtwitter
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How has marketing changed from the era of Mad Men to The Walking Dead? Linda Schupack, President of Marketing AMC networks #YaleInsights19
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Art or science? Radha Subramanyam talks about how CBS uses research and analytics to choose winning shows like NCIS #YaleInsights19
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Incredibly insightful talk on what current trends mean for media and commerce by @wplatthiggins VP of global partnerships at Facebook. #yaleinsights19
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