Google never sleeps. A deep dive by @SearchEngineLand your brand must be a validated entity that's deeply connected, trustworthy, and clearly signaled in Google’s algorithms #digitalmarketing #ratiomarketing https://t.co/bhAMOCGvNR

Estée Lauder just named Aude Gandon as its first-ever Chief Digital and Marketing Officer. A CDMO focuses on: - AI-powered personalization - Seamless online-to-offline experiences - Expanding digital reach with SEO and SEM Photo credit: https://t.co/zv4jXGepTi

ChatGPT Search is now starting to integrate live web results with conversational answers. This challenges traditional search engines but don't think that it eliminates the need for SEO. #digitalmarketing #ratiomarketing https://t.co/cXntI9MqQA

AI is adding new layers to digital marketing, but authentic content, and trust remain the foundation of success. The key is to maintaining momentum without losing sight of what works. #keepitreal #digitalmarketing #ratiomarketing Photo Credit @Alexas_Fotos

Heads up: Google's rolling out another core update. It started June 30th and will last up to 3 weeks. #digitalmarketing #ratiomarketing https://t.co/XJeEng2U3u

What's next: Premium users in the US will now start seeing AI-generated search carousels in the app. https://t.co/D47ZV9wjuX

Signs of AI backlash are starting. Duolingo and Audible are learning that firsthand after announcing AI would replace human roles users walked away. Sure, AI can scale. Yes, it can support creativity. But it can trust erode in a brand. #digitalmarketing #ratiomarketing

CMOs today are navigating a complex digital landscape, and this piece outlines key hurdles that resonate across industries. Worth a read. #digitalmarketing #ratiomarketing https://t.co/MxjeQbE3Du

The metrics for SEO are changing. Duane Forrester put together a list of what we should be measuring now. Check it out. #digitalmarketing #SEOmetrics #ratiomarketing https://t.co/XAtxN0qlI7

In this week's digital marketing news, Google Analytics is introducing new privacy-focused tracking features, Meta is launching new AI ad options, and TikTok's is shifting more towards AI and search. #digitalmarketing #aimarketing #ratiomarketing https://t.co/k2Qq9Pk9jS

Wondering how your Google ads in AI Overviews actually work? Here's what you need to know. #digitalmarketing #ratiomarketing https://t.co/2oKhCPEIG4

AI Overviews have caused about a 30% drop in traffic in a Google search. Eric Enge gives some insights about adapting to AI in searches in this interview. #digitalmarketing #ratiomarketing https://t.co/i9g29yJRyP

Reddit's popularity in the last couple of years has lead the platform to launching dynamic ads. Worth a consideration! #digitalmarketing #ratiomarketing https://t.co/VioxFz1z4t

At Google's event yesterday, they announced a number of new AI features for Search and other campaigns. Check out the highlights here. #ratiomarketing #digitalmarketing https://t.co/zkGwJgSUmV

AI Alive is TikTok’s new feature that animates still images with AI = turning them into short videos. It's in the Story Camera. Sounds like a good idea as long as it doesn’t add anything unusual. #digitalmarketing #ratiomarketing https://t.co/hEhBXiC4y9

Got a video podcast you can sell? Netflix, Prime and others are considering podcasts on their platform. #digitalmarketing #ratiomarketing https://t.co/YYvhV4xqZ7

In this recent episode of the Y Combinator they tackle the 15% drop in Google search traffic that's attributed to AI use in both Google and chatbots.  #digitalmarketing #ratiomarketing https://t.co/rc13mHQgkR

Is brand safety becoming optional? This article unpacks the latest trends in advertising priorities. #digitalmarketing #ratiomarketing https://t.co/87zPL4f2bc

EU is ahead of things with their plan to build a large scale AI gigafactories, a computing infrastructure and implementation of the AI Act. #digitalmarketing #ratiomarketing https://t.co/WHY5fzwO69

ChatGPT is officially an AI-powered web search engine (for paid users first). #digitalmarketing #ratiomarketing https://t.co/EV4oQ05BGe