Tina Smith
@tinasmithdesign
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Independent Creative Director & Designer. Type & Lettering. Previously: Google Creative Lab, The New York Times Magazine, Partners & Spade. She/Her.
Joined May 2009
Made a sizzle reel of a bunch of my design and art direction work from the last few years:
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Finally made a case study on my site for my favorite project from earlier this year: cover & book design for The Kids Table!
tinasmithdesign.com
Cookbook design by Tina Smith with custom typography and joyful layouts featuring 22 families’ recipes and stories by author and photographer Monroe Alvarez.
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November type/animation play: trying new ideas in code + aftereffects (feat my typeface nolita)
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anyone have any favorite (new-ish) clarendon style typefaces?
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it's always my last design iterations of the day, when i want to go home and unplug, that are the best ones
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Designed the cover for Harper's magazine January 2025 issue: Ghost Music (a look into Spotify’s non-existent musicians)
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spending hours sketching letters for my monthly spotify playlist covers natch (yes april is feeling left out rn)
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Spreads I designed for The Kids Table — custom type and full-color chaos (the good kind). I designed every inch, including the drizzly lettering 😋 A dream project with Monroe Alvarez's recipes, stories + film portraits from 22 families, now available!! https://t.co/xJuKt0XjxT
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Cover for The Kids Table 🍽️ aaaand I designed all 432 pages inside—plus a custom typeface made just for the book. More soon. https://t.co/xJuKt0XRnr
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Preview of the variable typeface I made for The Kids Table cookbook (now available, yay!) https://t.co/xJuKt0XjxT
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Made a full on variable typeface for a low budget book project I’m working on because I’m insane 🙃
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Me at 8am: I have no meetings today! I am going to get so much work done! Me at 10am: What if I learned how to fishtail braid my hair
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Accidentally activated every font on my computer and nearly made it blow up
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Teaching my first semester-long class today: Typeface Design for graduate students at MICA! Excited to see what the students do 💫
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The way I'm putting on an *outfit* to go to the grocery store because I haven't left my house all day
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