Half of US adults consider themselves avid sports fans, attending live events and consuming content across multiple channels. Women's sports have contributed to this momentum, as five of the top 12 sports are now women's leagues, including the WNBA which ranks fifth overall.

The European football market grew to a record €38bn in 2023/24. For the first time, the 'Big 5' leagues contributed more than €20bn, reflecting strong commercial performance - particularly in England and Italy - driven by new sponsorship deals and enhanced year-round stadium

F1 teams generated over $2bn in sponsorship revenue last season. Despite placing second to the NFL in total team sponsorship value, F1 teams achieved this with only 340 deals vs 3,000+ in the NFL. Technology brands lead the grid, representing 25%+ of the total sponsor market.

Following UEFA's recent approval, regular season Serie A and La Liga matches will be hosted abroad for the first time. Worldwide events are well-established in US leagues, which have leveraged international markets to expand reach, drive commercial growth and deepen engagement.

The Women's Rugby World Cup Final was the most attended women's rugby match in history and the second most attended Rugby World Cup Final, across the men's and women's tournaments. Attracting 5.8m viewers in the UK alone, the Final is also the most-watched rugby event of 2025.

Summer transfer activity over the past five years underscores the financial dominance of Europe's leading leagues and most notably the Premier League, which has more than doubled its spend over the period. The Saudi Pro League remains the most active player outside of Europe.

Women's sports revenues are projected to surpass $2.35bn in 2025. Commercial revenue remains dominant, despite strong growth in broadcast and ticketing income, underscoring the sector's increasing brand recognition, long-term value creation and expanding commercial ecosystem.

Half of the world's 20 most valuable sports ownership groups include franchises in at least two of North America's "Big 4" leagues, highlighting the continued strength of these assets across the global sports economy. Only City Football Group exclude any exposure to the Big 4.

The Champions League's revenue allocation highlights its financial dominance across UEFA's club competitions. While the Champions League and Europa League follow the same distribution model, the Conference League directs a significantly larger share to participation.

The age composition of squads across Europe's Big 5 suggest distinct sporting and recruitment strategies between the leagues. Ligue 1 demonstrates a preference for younger players, whilst La Liga's broad age range distribution indicates diverse strategies amongst its clubs.

Since the NFL's approval of institutional investment 12 months ago, the average franchise valuation has increased 20% Y-o-Y, reaching $7.13bn. In 2024, the Cowboys stood alone as the League's only £10bn franchise. This year, both the Rams and Giants have surpassed that threshold.

The collective value of the world's top 50 football club brands has risen to $25bn+. For the third time over the past decade, Real Madrid and Barcelona lead as the most valuable brands, while the Premier League remains dominant as its clubs represent $9bn+ combined brand value.

In 2024, sports IP owners generated a $170bn in revenue, making sports the third largest entertainment vertical. This 7% y-o-y upswing is driven, in part, by sustained growth across the top 20 properties, a surge in women's sport and the accelerated scale of recently created IP.

With 51% of a country's population identifying as fans on average, football remains the most widely followed sport globally. Key markets exceeding this benchmark include Mexico and Saudi Arabia, however China and the USA represent the first and fourth largest fanbases worldwide.

Among the world's major football leagues, Cyprus's First Division records the highest proportion of total minutes played by expatriate players. Within the 'Big 5', Serie A is the highest ranking league on this measure, with Wolves allocating the most minutes at a club level.

Over its four editions, The Hundred has drawn over 3m fans across the men's and women's competitions, including 400,000 juniors. The 2024 tournament set global attendance records in women's cricket, while the men's final achieved a UK TV viewership record as 1.3m followed live.

The Premier League's 24/25 central revenue distributions confirm £65m+ separated the top and bottom sides' income. In reflection of their facility fees payments, only Palace, Manchester Utd. and Spurs received total distributions that outperformed their final league positions.

Annual engagement trends across motorsport demonstrate that NASCAR & F1 - who operate the most intensive race calendars - consistently maintain the highest levels of fan engagement across major motorsport series, including during low-activity periods such as the F1 summer break.

The media rights value of the UEFA Women's EURO 2025 have nearly doubled those achieved in 2022, with commercial revenues nearing a threefold increase. The substantial increase to revenue over the past 20 years highlights the tournament's expanding mainstream appeal.

Marked by accelerating audience growth and new ratings records over the past year, US women's sport has enjoyed a two-fold increase in TV advertising spend, reflecting its appeal to global blue-chip advertisers and emerging brands seeking to capitalise on its expanding reach.