Today is a big news day. THINK creative group has merged with @Impactbnd, but this isn’t a traditional merger announcement. Learn all about what's next for our team from @aliparmelee

It's Lauren's birthday! Since it's all downhill from (age redacted) let's celebrate with #ShakeShack! Happy birthday Lauren!!

You monitor your social media profiles and respond to comments as soon as they come in. But are you listening to what your audience has to say? Using social listening tactics in your #SMM strategy will help you create targeted and meaningful content:

If you haven't integrated a #livechat feature into your website yet, you're losing the chance to delight your customers and boost your sales:

Successful marketing teams don't reach their performance benchmarks by setting vague long-term goals. They do it by setting (and accomplishing) #SMART goals that are focused, realistic, and quantifiable:

If your website isn't seeing the performance rates that you want, you have some options on how to optimize it. You could start your website from scratch—but usually, the best way to give your website the boost that it needs is to make a few key changes:

After the #CambridgeAnalytica data breach, Facebook has announced that they will be making some key changes to the way user information will be handled. What does this mean for marketers? Well, it depends:

You don't need to be creating new content nonstop to have an effective content marketing strategy. If you're not repurposing your existing content, odds are you're spending way more time and money than you should:

Integrating #influencermarketing into your digital strategy can boost follower engagement, drive traffic, and create a more authentic brand—wondering how to get started? Here are 10 examples from HubSpot to inspire you:

Spring is here, and it's time to freshen things up—including your website. Revitalize your website (and your user experience) by integrating some of 2018's best trends in web development:

Spring is officially here, and so is the spring cleaning frenzy. Your house isn't the only thing that needs tidying—take some time to freshen up your digital marketing strategy and cut the clutter:

Have you integrated #FacebookAds into your 2018 marketing strategy yet? If you haven't, it's not too late—but it's definitely time to get with the program. Start amplifying your content to maximize your digital marketing strategy:

In 2016, Instagram made a huge change to its algorithm, making it engagement-based rather than chronological—a move that left a lot of content creators frustrated and confused. Two years later, they're changing it back (and adding a bunch of new features):

Out of all the amazing features Facebook offers for marketers, there's one that stands apart—the #pixel. The Facebook Pixel offers essential benefits that will allow you to maximize your ad spend and optimize your strategy:

Hosting an Instagram contest is a great way to boost brand awareness—but to host one, you need to play by the rules. This handy guide from Social Media Today explains how (and how not) to hold a successful on-platform contest:

If you're at the beginning of your inbound marketing journey, the amount of time and effort involved in making a detailed plan might seem overwhelming. Here are 6 questions you need to ask yourself in order to develop a comprehensive inbound plan:

Having a blog on your website is great for #SEO—but just having one is not enough. Make sure you're optimizing your individual blog posts to make the most out of your search engine rank:

There's no doubt about it—when you have information to convey, do it visually. But the question is, should you use photo, video, or both? The answer depends on the story you want your project to tell:

Ever since they got rid of their chronological feed, Instagram's algorithm has been a source of mystery and confusion for marketers and users alike. This article from HubSpot explains the logic behind the algorithm (and how to use it to your advantage):

68% of sales are lost to cart abandonment, but don't be fooled—those sales aren't gone forever. Make sure your Facebook Ads strategy is focused on winning sales back and bringing your customers to the finish line: