Argus
@thinkargus
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Since 1994, we’ve been marketers who care about the world around us and the people in it. We do branding and behavior change to close gaps in health, wealth, climate, culture, and education. We’ve been doing this for 30 years, but we’re just getting started. Welcome to Argus.
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Where the magic happens 🎬 We had a great time shooting a video campaign for the Office of Problem Gambling Services and watching our talented cast and partners at Sweet Rickey bring the strategy to life 👏. #publichealth #clientwork #onset
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Two of Argus's core values are to give a shit and to show up. We ask that of our team every day, but it's most important on Election Day—that's why we give everyone a half day on Election Day. Go get your voice heard!
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Last month, the Massachusetts Rehabilitation Commission became @MassAbility_MA. A new identity for the idea that all of us, regardless of disability, deserve to be able to live life on our own terms. We designed a brand campaign to put MassAbility participants at the center.
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This #WorldMentalHealthDay, you are not alone. We recently partnered with the MA Department of Public Health to create a campaign to remind our community that @988Lifeline is there to give you the support you need. Call, text, or chat 988. Learn more at
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Let's record a radio commercial! 🎙️ Last week our team headed to @SoundtrackBOS to record some spots for upcoming campaigns. It was great to watch talented voice actors and a skilled engineer put sound effects, script, music, and more together for a powerful spot. 👏
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It’s inspiring to see so many of our clients, partners, and friends recently recognized on the @BosBizJournal's 2024 Power 50: The Movement Makers! 👀 🔥. Thank you for everything you do!
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How do you make marketing a force for good? ✨. Our CEO Caitlin joined The Caring Economy podcast with @Tusnik to discuss creating impactful campaigns and putting business together with purpose for lasting change. Listen now 🎧
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Recently, we hosted students at our office to introduce the next generation to the world of advertising! Teams from all departments chatted with the students about what we do, and how we do it. Cheers to a successful inaugural Argus Academy Day! We can't wait to do it again.
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This spot pulls at the heartstrings. It will make you think. It will bring you hope. It embodies what Argus and our clients are all about.
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Argus partnered with the MA Dept of Public Health to create a spot that captures 988 in a human way. A series of snapshots. People navigating everything life brings—a reminder that when things happen, 988 is here.
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We're so proud to have Argus CEO Caitlin Dodge featured in the latest @BosBizJournal, alongside the list of Boston's largest Ad Agencies. We're having a blast spreading our "marketing as a force for good" message, and we can't wait for what comes next.
bizjournals.com
Caitlin Dodge, the CEO of the Boston marketing firm Argus, has helped focus the company on clients and campaigns that urge good behaviors, like wearing a seat belt or being aware of problem gambling.
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Giving @_neighborhealth’s healthcare providers VIP treatment for this recruitment campaign, just like NeighborHealth does for them!. See currently available roles at #clientwork #neighborhealth #healthcare
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We're proud to see our Charlie branding and messaging work for the MBTA officially come to life today through their new "Tap to Ride" contactless fare system! 👏.
cbsnews.com
There's a new way to pay for subway and bus rides in Boston. The MBTA launched it's long-awaited "Tap to Ride" system Thursday.
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New look, who dis? We became Argus this year with a new logo & look. Behind every logo are hours of exploration and collaboration. After a year of sketching and designing, we're excited to show off our new look. Our logo is confident & smart, with a touch of fun – just like us!
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Kicking off summer the Argus way! Our annual bash started with a review from leadership, reflecting on the past 6 months and gearing up for an exciting second half of 2024. Then, we shipped off to Boston Harbor ⛵️The views? Stunning. The people? Even better. 🥂☀️🍓
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We’ve been busy over here lately! Lots of shoots going on, including this one for a video campaign for the MA Dept. of Public Health. It’s always a good time on set with our friends at Sweet Rickey 📷
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2 years ago, we redesigned their logo to position them as a climate conference that makes unique contributions to the field. And this past year, we created materials for the conference. Catch us at the conference again this October! 🌱♻️.
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In honor of World Environment Day this week, we’re looking back at the work we’ve done for Climate Beacon, a non-profit and conference aimed at bringing together experts to get us to a positive climate future.
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We couldn’t be prouder of our teams who worked on these projects, and of our ongoing partnership with the NeighborHealth team.
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While we view so much of our client work as a win, it’s always nice to snag an awards win! At the NESHCo Lamplighter Awards last Thursday night, we won a Gold Award for our @_NeighborHealth Recruitment Campaign & and an Award of Excellence for our @ForHealthCnsltg rebrand work.
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