Pet hate: When a potential client receives a web build quote and are told "Don't worry, the SEO is included in the build". 🤔
Does that mean the migration? IA planning / internal linking? Does it mean schema has been considered?
No, it probably means Yoast has been installed.
@thetafferboy
Most agencies think they understand SEO, but don't. Unless you're an active practitioner, you don't know what's real, or what's a myth accepted as fact.