❌ Bad URL structure for SEO = Deep 📂 Homepage ..∟📂 blog ....∟📂categories ......∟📂sofas ........∟📂chesterfield sofas ..........∟📄10 best chesterfield sofas ✅ Good URL structure for SEO = Wide 📂 Homepage ..∟📂 chesterfield sofas ....∟📄 10 best chesterfield sofas

@thetafferboy @willcoombe When you say "... length of URL ..." I assume you mean the number of directories in the path, rather than the number of characters ? As far as I'm aware, the only real influence path-depth (and char-count) have is that G is more likely to opt for the shorter as a canonical?

@darth_na @willcoombe In context to the reply I mean directories, but I'm happy for it to be taken as either. I'm not sure if G prefers shorters as canonical. Shopify is a really good example of this. Shopify is a really good example of this as it generates both short and long URLs for products...

@thetafferboy In my experience, and all things being equal, the page closer to the root, will rank better. I'm certainly not devaluing the impace internal links have in communicating the page's importance to Google.

@thetafferboy @willcoombe I’ve often had to explain this to clients: URL Structure != Site Structure

@thetafferboy @willcoombe Was about to say, click depth is far more important than subfolder categorization.

@thetafferboy @willcoombe URL length is not an issue at all. But URL STRUCCTURE has nothing to do with length. URL STRUCTURE is the path flow between content zones and naming of folders / dubwebs allows SEO TACTITIANS to structure URL NAMES that have very relevant strings instead of random characters

@thetafferboy @willcoombe This is the correct way to look at it.