The Reward Store
@therewardstore
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Democratizing access to rewards, benefits and privileges worldwide while providing seamless integration for partners to enhance their offerings.
Bangalore
Joined March 2023
The real question for loyalty programs isn’t “How generous are your rewards?” It’s “How stable is the promise you’re making?” #LoyaltyBuilding @trustmatters
@Keshavinani6 @mahendrabenz @joshuagautham @aaron_karthik
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Generosity doesn’t create loyalty on its own. A great reward is only valuable if it’s built on a foundation of trust and clarity. Customers need to feel confident in the promises being made. #RewardStrategy #CustomerRetention
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The key to long-term loyalty is consistency. If redemption feels like work and the rules constantly change, you break the bond. Customers need stability in what they can expect. #CustomerExperience #BrandLoyalty
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Loyalty doesn’t fail because rewards aren’t generous enough. It fails when trust keeps getting reset. When points feel distant and rules keep changing, customers don’t build emotion they build exit strategies. #LoyaltyPrograms #CustomerTrust
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So the real question isn’t whether you recognise people. It’s this: 👉 What behaviours is your recognition system intentionally building? @Keshavinani6 @mahendrabenz @joshuagautham @aaron_karthik
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Most importantly, they turn appreciation into a habit, not an exception. Because motivation isn’t sustained by what people hear occasionally. It’s shaped by what they experience every day.
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The most effective recognition frameworks do a few things exceptionally well: • Make effort visible • Reward progress, not just outcomes • Reinforce identity and belonging
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Sustainable performance doesn’t come from sporadic appreciation. It comes from systems that consistently reinforce the right behaviours, at the right time, in the flow of work.
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Recognition isn’t about moments. It’s about momentum. Most organisations still treat recognition as an event a bonus, an award, a quarterly thank-you. It feels good briefly, then fades.
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The strongest loyalty ecosystems don’t ask, “How do we reward this purchase?” They ask: What habits are we intentionally creating every day? @Keshavinani6 @mahendrabenz @joshuagautham @aaron_karthik
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This is the real shift loyalty leaders must make: From rewarding transactions → designing routines. Retention isn’t won when points are spent. It’s built long before.
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Habits are built quietly: • Ease • Timing • Identity • Repetition Not at checkout. Not at redemption. In everyday moments customers barely notice.
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Incentives work early in the relationship but their power fades once they become predictable. Discounts don’t compound. Habits do.
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Most loyalty programs optimise for rewards. The best ones optimise for behaviour. Rewards get attention, habits get retention.
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Reflection: If employees copied leaders’ recognition habits tomorrow, what kind of culture would you have? @Keshavinani6 @mahendrabenz @joshuagautham @aaron_karthik
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When leaders recognise visibly, recognition becomes safe, specific, and habitual. When they don’t, it quietly becomes optional.
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Employees don’t learn culture from values on walls. They learn it by watching leaders especially in unscripted moments.
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Most organisations talk about recognition. Few realise it’s not an HR initiative it’s a leadership signal.
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Rewards still matter, but only once confidence is already there. So the real question is this: are you building loyalty programs, or are you building trust? @Keshavinani6 @mahendrabenz @joshuagautham @aaron_karthik
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It is built through simple things, done well and done consistently with clear communication, steady behaviour, and empathy at the right moments.
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