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Legacies Podcast Profile
Legacies Podcast

@thehighflyerca

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Legacies Podcast & Canada’s best source for Licensed Brand Swag and all things Cannabis lifestyle 🇨🇦🌿

Canada
Joined August 2023
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@thehighflyerca
Legacies Podcast
3 hours
“Brand is perception. And perception is reality.” – Paul Lawton, @sistermerci That line from our recent Legacies Live hit hard. A brand isn’t your logo or packaging — it’s the perception people carry about you. If you’re not shaping that, someone else is.
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@thehighflyerca
Legacies Podcast
2 days
🔥 “We can’t advertise.” That line has been killing Canadian cannabis brands for years. ❌ Not true. ✅ Reddit ads have been open for 5+ years ✅ Twitter/X since day one ✅ Google now has pathways too On our latest Legacies Live, Paul Lawton of @sistermerci dropped it plain
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@thehighflyerca
Legacies Podcast
4 days
Christopher Pray, Category Manager for Pre-Rolls at OCS Ontario Cannabis Store, dropped a reminder every brand needs to hear: It’s not just about the flower. 🌿 With 5,000+ SKUs competing for attention, the difference between a one-time purchase and a loyal customer often comes
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@thehighflyerca
Legacies Podcast
6 days
“Everyone in the industry is busy fighting over the same high-TeeHCee consumer. But what if the real growth is in the people who aren’t in the market yet? Grant from Lite Label said it best: normalization happens when his wife can walk into a store and find lighter options she
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@thehighflyerca
Legacies Podcast
8 days
“Use the data. Not vibes. Not your ego. Use the data.” — Aaron Anderson There’s no shortage of passion in this industry. But passion without direction? That’s chaos in a hoodie. If you’re sourcing flower, pricing SKUs, pitching a new product, or planning your next move, make
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@thehighflyerca
Legacies Podcast
9 days
In Canada, marketing in cannabis has been restricted to the point where education often gets lost. @_deepakanand joined us on Episode 70 of Legacies Podcast and pointed to Germany as an example of what can happen when you allow marketing to breathe: “Germany hasn’t heavily
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@thehighflyerca
Legacies Podcast
11 days
“If you can’t grow your own medicine, you don’t live in a free country.” — @KirkTousaw Episode 30 was a masterclass. Kirk dropped a ton of knowledge: the court wins that protected patient grows, why medical access keeps getting sidelined, and how our industry needs to stop
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@thehighflyerca
Legacies Podcast
12 days
“If you overextend and dilute quality — you’re dead.” On Episode 69 of Legacies Podcast, Chris Johnston of Lune Rise Farms broke down their approach to growth: “Do we want to be national? Maybe. Could we support it right now? Absolutely not. The goal is never to overextend
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@thehighflyerca
Legacies Podcast
14 days
Our digital flyer has landed today, featuring the phenomenal brands of Bud La Fleur, DeBunk, Truro, Ambr and More! 🚀 Are you subscribed and ready to soar with us? Featured in this week’s flyer: @Debunkweed Medical Saints Ambr Cannabis @TruroCannLP @adultsonlycanna Bud La
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@thehighflyerca
Legacies Podcast
15 days
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@thehighflyerca
Legacies Podcast
15 days
Episode 70 Just Dropped! Tom Ritchie is joined by Deepak Anand, global cannabis consultant, for a deep dive into international cannabis markets. From the rise of medical in Australia, to EUGMP shaping Europe, to Asia’s first steps into cannabis policy—Deepak brings perspective
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@thehighflyerca
Legacies Podcast
16 days
Episode 70 Drops This Thursday! 🎙️🌍 This week on Legacies, Tom Ritchie welcomes Deepak Anand, a leading global cannabis consultant who’s helped shape policy, compliance, and market entry strategies around the world. From Canada’s early regulatory days to Malta, Germany,
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@thehighflyerca
Legacies Podcast
17 days
Producers Continue to Be Squeezed On Week in Weed with David Brown of @StratCann , we looked at the latest pricing trends in Canadian cannabis. Prices have mostly stabilized in both consumer and medical markets Average price per gram has only declined ~1% in recent years While
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@thehighflyerca
Legacies Podcast
18 days
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@thehighflyerca
Legacies Podcast
18 days
Harvest isn’t romantic — it’s surgical. ✂️🌱 As Chris Johnston (CJ) from Lune Rise Farms shares on Episode 69 of Legacies Podcast: “When you’re on the clock, you’ve got 30 days to take down what you need to. There’s not a lot of chit chat. It’s clinical and surgical.” That
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@thehighflyerca
Legacies Podcast
19 days
Throwback to Episode 27: "One Night in Bangkok" with Chris Crosbie, of Atlantic Cultivation. Chris shares his wild path from mountain temples in China to grow rooms in California, to building one of the most respected operations on Canada’s East Coast. This isn’t just a founder
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@thehighflyerca
Legacies Podcast
20 days
👀 Big moves in Canadian cannabis? The UFCW is making a push to unionize workers at Organigram Global — one of the country’s largest producers. ⚡ Unionization in cannabis isn’t new, but seeing it at a major LP like Organigram makes this a story worth watching. What do you
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@thehighflyerca
Legacies Podcast
23 days
Episode 69 Drops This Thursday! 🎙️ This week on Legacies Podcast, we're joined by brother Martin Johnston Marty & Chris Johnston of Lune Rise Farms. From saving their family farm to building one of Ontario’s most respected outdoor grows, their story is packed with lessons (and a
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