Matt Moss
@thefuturematt
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Building @LocketCamera
San Francisco, CA
Joined August 2012
It’s been truly incredible seeing everyone use @LocketCamera these past few days. Here’s the story of the app 💛
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if you want a fun night of doing bits, inside jokes, and callbacks, you’ll want to get in early on the Youphemism Kickstarter!!! (you could even get your name in the rulebook) If you missed the early bird period, DM me for a coupon :) https://t.co/UnNoUfHEMO
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if anyone was wondering what it’s like to come up with a card game on a random Friday night with your college housemate, and then turn it into a fully designed product over the course of a year, here you go:
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Youphemism by @danyohuang + team is the single best party game I’ve played in years. Back them on Kickstarter to get in early before it becomes the next Cards Against Humanity https://t.co/kuUwpAYpEu
kickstarter.com
The witty party game where players re-invent the meanings of common phrases.
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High schoolers are ready for something new and many are turning to Locket. Over the last year, we’ve started to see some pretty incredible retention numbers for these users, often 40%+ D30 Great chatting with @SarahPerezTC about growing with Gen Alpha and what’s coming next!
techcrunch.com
Locket's social app is using iOS Live Activities to reach Gen Alpha via the iPhone Lock Screen.
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Crossed 1M posts this weekend and 2M users! So cool to see 💛
AI is great, but it can’t replace your real friends Introducing Rollcall, now available globally on Locket Just your best friends, no generated content, no endless scrolling
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Since we started testing Rollcall in the US earlier this year, the feature has grown to 1M users and counting. High schoolers in particular seem to really love Rollcall! Over the last year, retention with high schoolers has doubled as more and more teenagers are looking for
businessinsider.com
Locket, a social media app popular with teens, is coming for the Instagram photo dump with a new feature.
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AI is great, but it can’t replace your real friends Introducing Rollcall, now available globally on Locket Just your best friends, no generated content, no endless scrolling
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Meet Gizmo: a new way to make playful, personal software—right from your phone. No code. No desktop. Just your camera, your fingers, and a good idea. [1/7]
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So much fun chatting with @sabakarimm!
🚀 New episode of May I Have Your Retention Please is now out. @locketcamera started as a birthday gift for one person. Today, it has 9 million daily active users. In this episode, @thefuturematt breaks down how it went from a private project to a global hit including: 💪 The
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9M DAU later...here’s what Locket has been up to these past four years :) 💛 We’ve mostly taken a quiet approach to building, but wanted to poke our heads up and share some of our story today 🧵 (long)
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Here’s the latest on all things Locket + our recent collabs with artists! 💛⭐️ The last three years have been an incredible ride — from going viral in the early days, to building an outstanding team of 10 people, to monetizing last year. Along the way, Locket’s quietly scaled to
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Great chatting with @racheljanfaza about all things Locket!
Locket feels like the clear heir to Snapchat, from both a product and philosophy angle: “ there's something really powerful about giving people a place where they feel like they can be their true selves and actually express themselves even more genuinely with their friends.”
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Proud of the team!
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We're hiring a marketing/growth intern for this summer if you want to help us reach #1 💛 https://t.co/AXNB2ZgR1z
Seeing three of my angel investments top the charts now: • Locket at #3 in Social • Flo at #2 in Health • Airbuds at #9 in Music We are so back.
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