Felipe
@thefelipefontes
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1,243
Following
442
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1 Billion+ Views Gained. Grew @CapsOffPodcast to 200K followers in 1 year. I help entrepreneurs scale & monetize their audience through podcasting.
Free audience building tips →
Joined September 2013
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Pinned Tweet
10 months ago, a few coworkers and I decided to take our daily sports arguments from the workspace to a podcast.
170K total followers later, I think it's fair to say we did something right.
Here's how we blew up our podcast so quickly - and how you can too.
A THREAD 🧵
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NFL preseason prediction from May 26, 2023 - Baltimore Ravens edition:
Ravens will go 14-3 (currently 13-3)👀
Lamar Jackson MVP (-20000 odds)👀
Ravens losing to Browns and Steelers ✅
GIVE ME MY FLOWERS
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Joe Burrow advances to championship with Ja’Marr Chase, Tee Higgins, Tyler Boyd, Joe Mixon.
Jalen Hurts advances with AJ Brown, Devonta Smith, Miles Sanders, Dallas Goedert.
Josh Allen and Dak Prescott both lose in the divisional round with little talent outside their No. 1 WR.
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I quit my job and am officially going ALL IN as an entrepreneur.
After three years at The Game Day, I am officially stepping away to pursue an endeavor that has been calling my name for quite some time.
I came in as a community manager when the company had 400 total followers…
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Y'all thought this was crazy...
I predicted the 49ers three-game skid to the Browns, Vikings, and Bengals in JUNE 😂😭
Also had them losing to the Ravens.
I only missed on two games for them all year 😳
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“
@LifeAsRednecks
: Merica.
http://t.co/6p9FdDYQEd”
this is the most ignorant tweet I've ever seen in my life
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Got caught chasing my dreams and ended up with a $66,000 scholarship to Hofstra university in New York, too blessed and too strong🙏🏼
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“Dear Kobe” by Felipe Fontes
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Literally 21 years old doing 21 year old things minutes before hitting one of the biggest shots in NBA playoff history.. unreal😂😂
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“Yo I’ve seen you on TikTok!”
*proceeds to ask for a picture*
Always dope seeing what kind of impact you can have through the internet.
Shout-out Canton, Ohio 🤘
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Met an 86 year old today, healthy as hell (benches 225) at LA Fitness. Kicked it for a min and I went back to ask how can I live so long at such a healthy rate. Thought he said eat a lot of protein at first. Nope, another p word.. that’s the wisdom I’m looking for on a Sat mornin
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Twitters a wild place bro you gotta love it 🤣🤣
@Capsoffpodcast
Shoutout
@DerGermanTiger
for the content💪
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The point: Dak Prescott has shown that he can’t solely carry a team to a championship.
But no QB other than Mahomes has proven that either so let’s just keep it 100 when ranking/comparing QBs and discussing their potential.
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The secret to growing a podcast quickly
Utilizing social media the RIGHT way
Here's how to use it to blow up your podcast 🚀
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You're choosing to be a failure.
In 2023, I've gone to the:
- Super Bowl
- NFL Draft
- Fantasy Football Expo
In all of these experiences, I've met athletes that millions look up to.
- Patrick Mahomes
- Travis Kelce
- Jalen Hurts
- Bijan Robinson
- CeeDee Lamb
- Dez Bryant (my…
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Great content PAYS.
We made $2.3K on Tik Tok this past month.
@Capsoffpodcast
Here's how we're taking advantage of Tik Tok's new rewards program (Creativity Program Beta):
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Yeah...
Engagement is cool.
Growing in social media following is cool.
But making an impact on individuals is even cooler.
This message is fucking awesome ❤️
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How you gonna call someone a pelican when you look like a damn pig?🐽🐷🐖
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We're closing in on 180K Total Followers on the
@Capsoffpodcast
.
We started only 10 months ago.
The biggest reason for our massive growth?
Having a UNIQUE value prop.
In an industry where everybody wants to be an expert,
we embraced being biased, loud, and unapologetic fans.…
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Happy birthday to the legendary girl that makes it all happen man
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The Dallas Cowboys are the best team in the NFL and I saw it with my own two eyes…
40-0 in a season opener is INSANE
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Crazy what consistency can do for your brand...
Here's what I've focused on the last 28 days to increase my impressions by 7,089.7%:
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I woke up to a big ass spider above my bed.. took about 5 min of staring at it to build up the courage to attempt to kill it. Finally went to go hit it with all my might. Disappeared as soon as I hit the wall with my shoe. Until I move out of this room I will never be comfortable
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This was one of the craziest things to happen in 2023 lol
🚨 OUR ACCOUNT WAS HACKED 🚨
After more than a year of ridiculous tweets, verbal attacks on our friends within the industry, and downright absurd interactions, we believe we know who hacked our X account 👀
Your move
@NFL_DovKleiman
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Dak on his way to lead the Cowboys to their first Super Bowl in 28 years. That’s the type of QB I want
Has Daniel Jones proven ENOUGH to be the QB of the future in New York? 👀
@jack_parodi
@TGDTabs
@Fe1ipeFontes
Full episode of Caps Off👇
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INSANE the type of money you can bring in with organic, short-form content.
In a little over three months, we've made nearly $10,000.
OFF OF CUTDOWNS FROM A PODCAST.
Yup, there is officially a new monetization play in the podcast game.
While sponsorships, affiliate revenue,…
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Walked into the podcast today unprepared.
It was Caps Off - Halloween edition, and I didn't have a costume.
So I walked into a random closet in the office and found an orange jumpsuit and a bucket hat.
I'm dubbing the costume: Sunny D - LL Cool J edition.
Tune in tomorrow…
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You should 𝘾𝙃𝙊𝙊𝙎𝙀 to be like Andrew Tate
if you want to build a successful brand.
Here's why you should aim to piss people off with your content:
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As ignorant as it sounds if you don't like Obama I'm considering you a racist till you give me good reasoning and smart personal opinions
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🚨 Big Win Alert 🚨
Super excited to announce that we're partnering with one of the biggest influencers in the Sports Betting space, Alex Caruso (
@AlexCaruso
) to scale and monetize his audience through podcasting.
Our goal: Make Alex the most well known sports betting…
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@jack_parodi
If we watch the game we can clearly see that all 4 were either thrown directly to defenders or in the vicinity where they could make a play 🤫
But let’s give Brock the pass the other QBs don’t 👀👀
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The single BIGGEST reason most podcasts fail:
They don’t have a unique value prop.
Simply put,
They’re not different from any other podcast out there.
Here's why being DIFFERENT will lead to success:
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A few days ago, we hit 100 Million lifetime views on the Caps Off Podcast.
Only ONE YEAR after launching.
So to celebrate and give back, I've created a free eBook that details exactly how we've done it.
24 Pages. No secrets.
Download yours:
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WE DID IT.
10,000 Podcast downloads per month for
@Capsoffpodcast
.
But we weren't the only ones who won.
So did every creator prioritizing:
- Authenticity
- Individuality
And most importantly:
- Social-first video
Want the key to quick podcast growth?
Let your social…
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-“I’m Italian”
-“Word?? Where in Italy?”
-“Well actually I’m from NJ but my family’s Italian”
-“Ohh okay gotcha so you’re parents were born in Italy?
-“Nah like my great grandparents were immigrants.. real struggle”
*Gets mocha Frappuccino from Starbucks* “Man I love coffee”
It’s so funny how detached NY/NJ “Italians” are from their Italian roots yet they claim to be full bred Italians lmao like bruh you’re just as Italian as that Swedish dude eating pizza over there
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I just spent 40 bucks on tech decks and I don’t know how to feel
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Feeling unproductive?
Stop trying to do more. Start trying to do better.
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92K views
Not for me, but for my client.
The only thing more exciting than creating viral content yourself is helping somebody else do it
Can you tell how excited I was?😂
But for real
Good content + proper implementation = Virality
If he can do it from scratch, you can too
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Win Monday and Tuesday, and head into November with tons of momentum towards an ULTRA successful week.
Create your victories.
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This type of growth is wild.
Our goal
@Capsoffpodcast
was 8,000 podcast downloads for July.
We almost reached 9,000 😳
How'd we do it?
2 major things changed this month:
☝️ We started posting more mid-form content on social (Between 2 and 6 minutes or so).
- This allows…
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Same people sayin millionaires and billionaires need to “redistribute their wealth” are the ones binge watching Netflix 4 times a week
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A podcast is a CHEAT CODE for brand awareness.
Why?
Because you won’t need to do little TikTok dances and trends in order to grow an organic audience.
With a podcast, you’re ALREADY creating content, so all you need to do is repurpose that content for short-form platforms in…
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Last week I quit my job to go all in on my business.
In this video, I break down exactly why and how:
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Hey
@dallascowboys
, no need to throw away $40 mil. I’ll quarterback for 3 college credits... deal?
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People stay tryna argue that a dependence on weed has no impact on their personal/ professional endeavors despite its clear correlation to people with mental instability and low self-esteem.. then leading to fractured career prospects so idk is it a coincidence?
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I just hit 800 followers
Truth is, I only started to take Twitter (X) seriously for the first time ever just about a month ago.
It's not that I didn't know of its potential for growing your network and business,
I just didn't know I needed it for the next stage of…
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Let's be real...
If your friends don't support the actions you're taking to improve yourself
They aren't your friends bro lol
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The Chiefs were down 24-14 going into the half. Patrick Mahomes re-injured his high-ankle sprain. Came back and won 38-35.
Mahomes full game stats:
21/27
3 TD
131.8 QBR
In a league of his own.
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The biggest reason most podcasts fail today:
They have no unique value prop.
They’re simply not different from any other podcast talking about the same subject as them.
Which means there’s no reason for anybody to listen to their podcast over another one that has:
- More…
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Denton isd's tweets are the gayest things I've ever seen in my life
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Want your podcast to reach millions?
Optimize for social.
Before you record:
- Decide on social hooks with unique angle
While you record:
- Present clear social hooks & deliver emphatically
After you record:
- Clip best social hooks and publish everywhere
Social is king.
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Y’all don’t make fun of me for watching the bachelorette but why is Luke P’s mom hotter than Hannah
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If a person I care about is mad or disappointed at me I won't be satisfied until they're okay
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Don't have a big following?
Then don't start a podcast.
Why?
A podcast is going nowhere without distribution.
But if you really want to start right now...
Here's the solution:
1. Go on Tik Tok and study viral clips within your niche.
2. Once you know what a viral Tik Tok…
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See this is what I’m talking about. Does this have value? Sure, but racists all around you will share and emphasize this to pretend they “care” while their true efforts are to cut the noise and take the problem away from race; therefore silencing the movement. Don’t be fooled
We need more rational beautiful souls like this man right now. Riots must end.
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I'm starting my newsletter! 🚨
Calling it... The Podcast Club 🎙️
As the creator economy grows, podcasting will continue to develop as a major form of communication for creators everywhere.
My goal is to help those on this journey.
Join the fun👇
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I don't wanna hear any of yall who were silent before talk about the Cowboys... Embarrassing bandwagons and yall know who yall are
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McGregor fans don't need to make excuses, and Mayweather fans need to stop acting like McGregor didn't become a boxer just 6 weeks ago
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I haven’t worked out in a week (and been eating like shit) and I can FEEL IT.
Low energy.
Incredibly hard to focus.
Low productivity.
Insane how your physical state can affect your mental.
Want to find success in anything?
Get your body right.
No excuses till you do.
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It can be tough as hell to make it to the gym on a cold rainy night.
But once you get the juices flowing the feeling is unmatched
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I thought it was bad when Nash retired.. now Kobe, Kidd, KG, Dirk, and Wade gone is too much to handle
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90% of podcasts don't make it past episode 3 because their content strategy sucks.
Yet in only a year, we were able to build a BRAND with:
• 200K Total Followers
• 9.2 Million Views/month
• 15K+ Downloads/month
• $3K+ Ad-Share Revenue/month
Here's how we did it:
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