DLKR | Brand Strategist
@thedlkr
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Brand strategy for ambitious DTC founders: Purposeful positioning, iconic identity, and content that converts. Visit my site for free playbooks.
Tokyo, Japan
Joined September 2023
Ambitious founder ready to grow your DTC brand? Get my full system in ebook and audiobook formats 100% for free: https://t.co/Jmkp03HTF7
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Using calm colors like greens and blues in your visuals can position your brand as serene and reliable. This draws in customers seeking peace in a busy world. Choose palettes that match your core message. How might shifting to natural tones change how customers see your brand's
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When branding, remember: Your aesthetic is your argument. Make it undeniable.
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A strong brand has a focused gaze. In a blurry market, clarity wins.
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Don't just add to the noise. Be the distinct look everyone stops to see.
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Stop looking at the competition. Start looking where your customer is. That's positioning.
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In a world of noise, your brand needs to command attention—be the star of your own story.
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Why does this layout look so impressive? Let's analyze it: 1. The soft pink-orange gradients and imagery create a sense of narrative flow and reinforce branding. 2. It resembles a magazine spread with asymmetrical layout, bold typography, and statistics that enhance credibility
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In a crowded market of similar looks, your brand positioning risks blending in. Stand out by highlighting unique value to capture attention. How might you refine your positioning to emphasize what sets your brand apart?
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For brand content, persistent creation fosters loyalty. Quality output over time turns followers into advocates, without relying on viral hits. Where in your content plan can you commit to more regular effort?
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Choose fonts that match your brand's future-focused vibe. This helps position you as innovative in tech spaces. Simple choices like bold, sleek types can set you apart. How might changing your font align with your brand's long-term goals?
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Your brand's vision inspires its positioning by setting a clear direction in the market. Culture lives this out through actions, and image reflects it to stand apart from rivals. How does your vision shape where you position your brand against competitors?
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Mix the expected polish with something wild and authentic. That’s what gets remembered.
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Your brand is what people say when you're not in the room.
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Brand identity is how people feel about you after every interaction—not just what they see.
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Product-market fit comes from talking to customers and understanding what they actually need.
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Use elements like key materials to build a strong identity. This ties your look to what you do best, making your brand feel real and tied to your skills. What core item from your work could shape your brand's visual style?
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Choosing simple fonts helps you position your brand as modern and approachable. They signal clarity and trust, drawing in customers who value ease. How might switching to a clean font shift how others see your brand's core values?
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Minimalist designs can position your brand as efficient and user-focused by stripping away clutter, making interactions feel effortless. How might simplifying your site's elements strengthen your brand's position in a crowded market?
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Great content isn't just the car. It's the flowers, the lights, the entire scene.
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In content strategy, capture the sunset glow. Make your narrative stylish, memorable, and unmissable.
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