The first step to increase sales is for everyone to know and live out the purpose, mission, vision, and value of your company. If your team doesn't understand why they show up to work and where you are headed, your sales will always suffer.

I have come to the realization that I need to be continuously reading books to grow myself. Going months without picking up (or listening to) a book results in getting into a rut or becoming complacent. What book should I read next and why? #Learn #Book

I drive by this restaurant every day, but they focus on features and benefits. Instead of "dine-in, carry-out, delivery", they should say something like "Pizza mastered to leave you wowed." What other taglines could this restaurant use? #ProductMarketing #BrandMessaging

StoryBrand is key to my daily messaging work at HailTrace. However, they miss SEO's importance. Websites often default to too much text. But clear messaging must also rank on Google to drive traffic. Use #StoryBrand and #SEO together on your website! #MarketingStrategy

Think about the story to tell in sales emails. People want to be part of a story they don't have. 1. Retell a customer success story 2. Share an industry observation addressing common pain points 3. Explain why you entered the industry #StorytellingMarketing #SalesSuccess

If you want to sell more, stop focusing on features and start creating messaging around the pain you solve. Many contractors list they do roofs, siding, gutters, etc. Instead, Rapid Roofing went to root pain they solve "Restoring Your Peace of Mind...Fast" #ProductMarketing

Which website would you be more likely to buy from and why? Now go update your website with those reasons! #ProductEvangelist #MessagingAlignment #ClarityWins #Marketing #Sales

Selling a story is about more than just offering a product or service; it’s about helping customers envision a future where their problems are solved and their goals achieved. #ProductEvangelist #MessagingAlignment #StoryMarketing

Avoid clichés in your marketing! Be specific about what you sell and why it matters. 🌟 Show customers how your innovative solutions create success. That's how you win every time! #MarketingTips #CustomerSuccess #BusinessGrowth #InnovativeSolutions #ClearCommunication

Your success in selling to customers is directly connected with how well you asked questions and listened. #productmarketing #sales #customer

Owens Corning ad about #RoofGawking is brilliant messaging. They invite homeowner into a story of being excited about a new roof that neighbors envy. What did you notice about storytelling in marketing? #HomeImprovement #CurbAppeal #MarketingTips https://t.co/PjzCObdZc2

We take for granted the foundation our moms lay for us as kids. They play a critical role in nurturing and loving us. Those actions have a ripple effect through the rest of our lives. Mom, happy birthday! Who is am today is because of you. Love you! #HappyBirthday #Moms

Happy Birthday to Melissa Faith! I got to take her to the IO rooftop lounge in Detroit to celebrate. I have been extremely thankful for a wonderful wife who loves the Lord and eagerly serves others. Every day I will choose to love(and spoil) her. #marriage #happybirthday

Caught in a room with roofers? Mention a 7" #hail storm and watch them gasp! 😄 Feb was a whirlwind, hitting 4 states in 3 weeks with #HailTrace's "Raising Hail Tour." Meeting roofers and diving into the restoration industry was unbeatable.

When stating why you love and appreciate people, make it a habit to highlight specific things that you are grateful for about them.

Boost your marketing & sales with these must-reads: 'Building a Story Brand' - Donald Miller 'You Can't Teach a Kid to Ride a Bike at a Seminar' - David Mattson '80/20 Sales and Marketing' - Perry Marshall Transform your strategy now! 💼📈 #MarketingInsights #SalesStrategies

Loving my journey at #HailTrace: 🌟 1. Unmatched Team Energy - Our shared success drives us 2. Valuing Every Customer - Each new client is a celebration 3. Building Processes & Systems - Pioneering and shaping our future #Teamwork #CustomerFirst

It can be difficult to see the impact your work has on your customer's lives. But when a customer notes they were brought to tears over a thank you card, it drives you to work harder and create a better company for them! #HailTrace #NeverLoseACustomerAgain #CustomerCentric

"Retention starts at the sale!" -Joey Coleman, Never Lose a Customer Again For example 1. Create personalized experiences 2. Avoid asking customers the same question twice 3. Send an unexpected gift of appreciation What would you add to this list? #Retention #CustomerCentric

Just wrapped up StoryBrand training at HailTrace! 🚀 Transforming our messaging to focus on customer success and overcoming struggles. Can't wait to see our evolved communication shine! #HailTrace #StoryBrandSuccess #CustomerCentric