Peter Whent
@theclearhead
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Where £20 gets freelancers marketing support that usually comes with a £15k retainer & a creative director called Hugo. Get clear. Get noticed. Get fucking paid
Number 1 Founder Road
Joined February 2011
I’ve finally found a use case for AI. I asked ChatGPT to give me its tips for Cheltenham yesterday. I doubled my money on the day. Shit copywriter, great tipster.
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BREAKING: Person who stops running every day and asks someone else to do the run for them, loses fitness.
🚨BREAKING: MIT hooked people up to brain scanners while they used ChatGPT. What they found should concern every single person reading this. ChatGPT users showed 55% weaker brain connectivity than people who didn't use it. Not after years. After just four months. Here's how
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100%...in a world that is increasingly driven by machines, people crave humanity and connection.
I think AI will flood the internet with so much fake and useless content that people will slowly stop trusting it and go back to living real life like it's the 90s.
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In 1975, developmental psychologist Dr. Edward Tronick sat a mother and her baby face to face and filmed what happened when the mother suddenly stopped responding. First the mother plays normally, smiling, talking, making eye contact. The baby mirrors everything, laughing,
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Here is a 7-step guide on "How not to write a book"
If anyone is thinking of writing a book, here's the workflow I recommend: 1) Go for a walk, and record voice memos of everything you want to say. Don't worry about structure. Do a complete braindump. 2) Use MacWhisper to transcribe all these voice memos. Dump it into Claude
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Me sending increasingly unhinged replies to people who spam my LinkedIn DMs.
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We're not even pretending anymore are we? We're just prompting, cutting and pasting. We don't care. Content is no longer about insight and connection. It's about presence, automation, and volume.
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If you can’t explain in one clear sentence, why you’re different from everyone else... Then you’re selling on price. Your job as a one-man band? ❌ World famous. ❌ Better than the competition. ❌ Cheaper than the competition. 🔥🔥 Be the only one who does what you do.
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The bar limiting true creativity is being truly creative. No amount of $$$ thrown at AI could create another Bowie or Picasso.
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Saw #Hamnet at the weekend. Jessie Buckley's performance is absolutely stunning. Give her the Oscar now. #jessiebuckley #oscars2026
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Meet a new friend of mine. Billy Brandwank. This week Billy shows us how he uses meaningless jargon to get out of a tight spot. #Brandwank
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Scarcity doesn't create desire. It doesn't convert anyone unless they are already interested in your offer.
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Nobody likes to think of their parents having sex. Or even having a sex life. And that’s why this Burger King is genius. Young people assume there’s a “best before” date on passion. So the ad jars. And because it jars, it gets our attention and makes us think.
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Who'd have thought it would take a 22 year old to show Stokes, McCullum and the other protagonists of the #Bazball clown show what a mature test innings looks like. It gives you hope that better are things are round the corner. Well played #JacobBethell 👏👏 #ashes25 #Ashes
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Die Hard is not a Christmas movie.
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