Comparing SM, YG, JYP in Japan & China. • SM: localization & sub-units • YG: brand-driven, selective markets • JYP: partnerships & local groups All faced Chinese regulatory barriers, but each approach fueled K-pop’s regional rise Ref: https://t.co/4mbaG5m6EW #Kpop #SM #YG

JYP Entertainment’s dual-market play. • Japan: NiziU via “Nizi Project” with Sony (2020) → full localization with Japanese members, huge success • China: JV with Tencent (Boy Story, 2018) → local talent, youth focus, but political tensions slowed growth Localization worked in

YG Entertainment in Japan & China. • Japan: BIGBANG (2009) → 2NE1 & BLACKPINK expanded appeal with unique hip-hop/R&B style • China: cautious entry, limited by regulations, but brand control stayed strong YG’s bold style captivated Japan while holding ground in China Ref:

SM Entertainment’s Japan–China strategy. • Japan: TVXQ (2005) opened doors for Girls’ Generation & EXO → tours & Japanese versions • China: dual-unit model (EXO-K/EXO-M) localized reach but hit political/regulatory walls Localization + structure fueled SM’s early global rise

Market entry lessons from K-pop agencies. • SM Entertainment: leadership & structure enabled global expansion • Industry trend: YouTube & social media accelerated beyond-Asia growth • Core formula: fandom insights + big data = global navigation Ref: https://t.co/NEk7Yfnzzq

K-pop firms use fandom data to expand globally. • Regional fandom analysis: U.S. (KCON growth, merch demand), Japan (localized releases, BoA’s fluency) • Data-driven content: big data, real-time trend tracking (Bank of Korea, KCTI) • Basis for tailoring marketing strategy

Netflix’s Korean push: impact & concerns. • Economic & cultural impact: local jobs, industry growth, global influence, tourism boost • Challenges: IP rights stay with Netflix, limited revenue sharing for Korean creators • Outlook: continued investment, expanding diversity,

Conclusion: A structured approach to research (secondary + primary) helps firms: ① Make informed decisions ② Minimize risks ③ Identify optimal global opportunities ④ Account for culture, economics, politics Ref: https://t.co/mx3IyhwcKn #OpportunityAnalysis

Challenges in primary research: ① Cultural & language barriers ② Literacy limitations ③ Time- and cost-intensive Primary research = deeper insight, but resource heavy. Ref: https://t.co/mx3IyhvEUP #Fieldwork #ResearchDesign

Netflix bet big on Korean content—and won. • Entered Korea in 2016, scaled with $2.5B investment (2023–2027) • Proved confidence in Korean storytelling • Global hits: Squid Game (most-watched show), All of Us Are Dead, Juvenile Justice, Move to Heaven Ref:

Primary research methods: ① Trade shows/missions → showcase products, find partners ② Interviews/focus groups → assess attitudes & preferences ③ Surveys → collect customer facts & opinions ④ Environmental scanning → continuous monitoring of trends & risks Ref:

Challenges in secondary data: ① Limited data in emerging markets ② Reliability issues in developing countries ③ Comparability problems—different terms & methods Result: hard to get consistent, trustworthy info Ref: https://t.co/mx3IyhwcKn #DataQuality #Comparability

BTS’s rise powered by fans & adaptability. • Loyal fan engagement: ARMY organized promotions, streaming drives • Market adaptability: embraced digital distribution & fast-changing trends • Cultural collaboration: worked with U.S. artists, bridging cultures & widening appeal

Secondary research sources for international analysis: ① International orgs (World Bank, IMF) → economic data ② Government agencies → trade rules, market conditions ③ Industry/trade associations → market trends ④ Service firms (consulting, banking) → demand & risk ⑤

Step 4: Final Site Selection. Actions needed: • Field visits to validate assumptions • Meet local partners • Benchmark rivals—pricing, loyalty, distribution Paper plans must pass the ground test. Ref: https://t.co/mx3IyhwcKn #GoToMarket #CompetitiveAnalysis #FieldResearch

BTS’s U.S. breakthrough: 3 pillars of success. • Authentic identity: blended K-pop with hip-hop & EDM, no imitation • Digital-first: streaming + social media built ARMY worldwide • Relatable content: addressed youth struggles, mental health, identity—delivered with high

Step 3: Measuring Market/Site Potential. Evaluate: • Market size & growth rate • Middle-class purchasing power • Economic freedom & regulation • Political, economic, financial stability Markets “large, growing, open, stable” = priority targets. Ref: https://t.co/mx3IyhwcKn

Step 2 of screening: National Business Environment. Check these before entry: • Economic, political, legal, cultural fit • Cultural influence on demand • Regulatory barriers & partner rules • Inflation & FX risks • Transport & logistics quality This environ Ref:

MAMA’s strategy reflects K-pop’s global ambition. • Diversify audiences with multi-country hosting • Foster cross-cultural artist collaborations • Expand global access via Samsung TV Plus & streaming partners → Not just an award show, but a cultural bridge worldwide. Ref:

MAMA adapted through crisis & growth. • 2020: Online-only show during COVID-19 • 2022: Rebranded as “MAMA Awards” • 2024: Landmark U.S. debut at Dolby Theatre, Los Angeles • Continued shows in Japan to keep Asian roots strong → From Seoul to Hollywood, MAMA went truly