Andrea Bosoni
@theandreboso
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I go to the pricing page of a product I’m interested in. It’s $19 per month. Seems fair. But then I notice the toggle is set to annual. I get why they are doing this. But I’m not ready to pay for an annual plan for a product I’ve never used before. So I switch to monthly and.
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Everyone wants to use AI to create content but no one wants to consume content created by AI.
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It’s funny how everyone wants to use AI to write content but at the same time no one wants to read content written by AI.
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No marketing budget? Start writing. - If you write 250 words/day.- Every year you’ll publish 50 posts.- If each post brings you 10 visits/day.- Every year you’ll have 200k traffic.- If your traffic converts 1%/day.- Every year you’ll get 2k customers.
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I have a feeling most people are tired of subscriptions and would rather make a one-time payment.
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This romantic idea that you can quit your job and launch a successful startup is a fantasy. Almost every founder I know had to go through years of failures before getting there.
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I wrote more than 50 Zero to Marketing case studies. Here are some of my favorite tips.
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A founder just told me they’ll go all in on marketing as soon as the product is ready and I’m dying inside.
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I'd much rather have a lifestyle business that makes $10k/month and let me live my life on my own terms vs a startup that makes $100k/month and requires all of my attention.
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StartUp is a really good TV series but when it came out in 2016 not many people watched it. 5 years later Netflix adds it to its library and it becomes a huge success. Perfect example of how distribution is at least as important as having a great product.
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ChatGPT is an amazing tool but it won't kill Google because it can’t stay free forever. Ads wouldn’t work because there’s nothing to click and the average non-tech person wouldn’t pay for it when Google is free.
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At 20 you want to join a unicorn, at 25 you want to build a unicorn, at 30 you don't give a shit about unicorns and want a calm, profitable lifestyle business.
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I just saw a guy who describes himself as a metaverse marketing expert 😭.
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In your 20s you want to build a startup to become rich. In your 30s you want to build a lifestyle business to become free.
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Minimum viable marketing for solo founders:. - 1 social media/day.- 1 blog/week.- 1 newsletter/month. Consistency is the key.
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All the startup founders I know have one thing in common, they couldn’t stand working for someone else.
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10 lessons I’ve learned working 10 years as a marketer.
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It’s hard to find good marketing stuff online. There’s a lot of noise. Here are 5 of my favorite resources 👇.
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A friend is getting married and the agency that built his wedding site upsold him an SEO package "otherwise guests might not find it on Google" 🙄.
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I spoke to a few solo founders who went from $0 to $10k/month incredibly fast and I noticed that it’s almost always a combination of a B2C product and short-form videos.
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Content marketing is still the best way to grow a startup but it takes time. Ideally you should start working on it 6-12 months before the launch.
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I always tell founders to start creating content 6 months before their launch. I’ve never heard anyone say I wish I hadn’t started marketing so early.
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There is nothing better than spending Sundays with people who don’t know what ChatGPT is.
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How to build a mini traffic machine as a solo founder:. - Write one article every week (SEO).- Repurpose it as a thread (social).- Send it to your list (email).- Post it in relevant communities (referrals). Create once, distribute everywhere.
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Honestly when I joined Twitter a couple of years ago it was way more interesting. Now most of my feed sucks. Audience builders took over with their templated empty calories content.
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99% of people $10k lift weights feels illegal consistency MRR quit drinking ghostwriter free university ChatGPT solopreneur must be following.
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Every startup should have a section like this on their landing page. It’s clever because it addresses one of the biggest objections people have when they’re on the fence. You don’t know how hard it is to use the product and you don’t have time to figure it out. This is
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So apparently Google said they don’t care if content is written by AI or humans as long as it’s helpful and created for people first 🤔.
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90% of marketing articles you find on Google are regurgitated content written by people with no first-hand experience.
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I love when founders share the revenue of their new sites in public because it’s very motivating for people who are just starting out to see that it’s actually doable to grow something from scratch and make a living online.
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It’s 2022 but the best way to grow a startup is still good old content marketing and SEO.
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Introverts can be really good at marketing because they’re natural observers and notice things that others don’t.
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Ten years ago most of the people I talked to dreamed about quitting their job to build the next unicorn and make a lot of money. Now most of the people I talk to dream about building a small, profitable online business to live life on their own terms.
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One year ago I started a consistency challenge with myself. Tweet every single day for one year straight. Today is day 365 and I made it 😁.
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One of the best ways to get better at marketing is to launch a small side project and run every sort of growth experiment on it.
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How to spy on your competitors for free:. - See where they get their traffic from with SimilarWeb.- See which pages rank high on search with Ubersuggest .- See what content gets shared on social with BuzzSumo. You don’t have to reinvent the wheel.
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My unpopular opinion of the day is that TikTok for B2B is a waste of time and despite what a lot of marketing gurus say you will mostly get low quality leads.
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If ChatGPT replaces Google most of the websites that get visitors through content are going to die.
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Content marketing is how startups won in the last decade but it's becoming a commodity. The only way to stand out from AI tools and cheap writers is by adding personal experiences and strong opinions. That’s the only thing they will never be able to copy.
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Twitter becomes 10x better when you stop trying to build an audience and start trying to build relationships.
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My unpopular opinion of the day is that if you’re launching a product in a category where demand has already been validated you don’t need an MVP but a polished product to make a great first impression.
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I don't want to piss off my developer friends but I really think that marketing is harder than coding. Let's say 100 founders want to create the same product. If they know how to do it and execute well all of them can do it. All of them can win. But when it comes to getting.
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I know founders who make 6 or 7 figures and have less than 500 followers. Building an audience is great but it’s definitely not a prerequisite.
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Solo founders should start thinking like athletes. Take care of sleep, diet and exercise. There’s a lack of education in this area and I wouldn’t be surprised to see more products in this niche. They don’t need more time. They need more energy. Burnout is the real reason why a.
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I keep seeing all these 30-day coding challenges. Maybe I should create a 30-day marketing challenge. Every day one small exercise. I think it might be very useful for new founders just starting out.
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A lot of VC-backed startups fail because they try to scale before having product/market fit.
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If you want to 10x your chance of success spend some time learning marketing before launching your startup.
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One year ago I had 100 Twitter followers and 0 email subscribers. I challenged myself to make at least 1 tweet, 1 comment and 1 DM every single day for a year. 365 days later I have 3.7k followers and 2.4k subscribers. Consistency is king.
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People growing an audience by talking about growing an audience to sell a course on how to grow an audience ♻️.
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Beware of people who overcomplicate things to sound smarter.
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Most startup founders overvalue money and undervalue time.
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Everyone can build an audience. I got to 7k followers and 4k subscribers by writing 1 single tweet every day for 1 year in my spare time. Consistency is the real growth hack.
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On the internet 90% consume, 9% engage and 1% create. Writing just one tweet every day puts you ahead of 99%.
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How you buy stuff: visit the website, google the brand, ignore it for a few days, check their social, visit the website again, ignore it for a week, check a competitor, watch a YouTube review, buy. How you expect people to buy stuff from you: drive traffic, get conversions.
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People who criticize the Apple Vision Pro price don’t understand how marketing works. It’s positioned as a status symbol for early adopters. The ones with big audiences. They will buy it and create a shit ton of content around it… for free. Its exclusivity will make them.
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Double down on your uniqueness, it’s the only thing AI can’t copy.
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If you think marketing is hard try doing it as a non-native English speaker.
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I talk to a lot of solo founders who run lifestyle businesses that make at least $10k/month. And I see a pattern. Almost all of them picked a saturated niche with a lot of competition and a lot of demand. Because of this, they didn’t have to validate their idea. They found a.
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Growing a side project will teach you more about marketing than any degree.
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90% of building a successful online business is not quitting and not burning out.
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Someone attacked all my social media accounts to get me banned. A couple of days ago I started getting an impressive wave of fake engagement to make the algo think I’m cheating. Twitter was the most affected. In less than an hour I got thousands of fake followers and my latest.
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I analyzed thousands of websites to understand what made them successful. Here’s what I learned:. It depends.
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Marketing is so easy, just position your product, write great content, create growth loops, design a great landing page, analyze your data, engage with people, build links, collaborate with creators, post on social every day and optimize your conversion rate, anyone can do it.
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When you’re just starting out on social media 90% of your posts should be thoughtful replies to other people to build a network of friends.
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I sold Zero to Marketing! 🥳. Got a generous six-figure offer from a US-based MarTech company. Had to take it!. It’s been quite a journey. Thank you everyone for your support!.
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First time founders struggle to accept the fact that marketing their product is often more important than the product itself.
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Idea: every week I randomly pick one product made by some @IndieHackers and write 500-1000 words on how I’d grow it 👨💻.
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Copywriting is the only skill that can make you better at all marketing activities at once. It’s basically a cheat code.
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Many of the best marketers I know are introverts and I think it’s because they’re great observers.
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Twitter can be great blah blah blah. Here are best accounts blah blah blah. Thread 1, 2, 3, 1000 please follow me.
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My marketing predictions for 2023:. - TikTok will be banned in the US.- Google will try harder to fight AI content.- B2B influencers will be on the rise. Oh and email will still have the best ROI.
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I’ve decided to shut down Zero to Marketing. Unfortunately I was wrong. Good products sell themselves. Just make sure to add enough features.
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Two years ago I had 100 Twitter followers and 0 email subscribers. I challenged myself to make at least 1 tweet, 1 comment and 1 DM every single day. Now I have 19k followers and 7k subscribers. Consistency is king.
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There are 3 ways to grow a startup online:. - Word of mouth: very efficient, not very scalable.- Content: quite efficient, quite scalable.- Ads: not very efficient, very scalable. If you can make all 3 work you’ll be bulletproof.
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There’s no such thing as free marketing. You either pay with money or time.
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Maybe I’m old and I don’t get it but to me this NFT thing looks like 1% art and 99% get rich quick.
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It breaks my heart seeing good products fail because their founders suck at marketing.
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If you think you need to be a tech genius to make money online remember that there’s a guy making $25k/month selling chocolate dicks.
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You think building an online business is hard?. Try doing it in a different language. Shoutout to all the non-native English speakers 👊.
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Being a solo founder means you’re the social media manager, the copywriter, the seo, the customer service specialist, the designer and much more so give yourself permission to feel tired.
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People predicting the death of Twitter… on Twitter. Platforms die because they lack demand, not engineers.
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Last year the cost of running ads increased by almost 100%. There’s never been a better time to invest in content marketing.
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I’m convinced that the best way for a solo founder to build a profitable $10k MRR lifestyle business is to pick a saturated niche with a lot of competition and a lot of demand.
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Don’t build anything until you’ve collected 50-100 emails from your target audience. I did this with Zero to Marketing. If you can’t get them now you won’t be able to get them after you’ve built it either.
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I’ve learned over the years that most of the best customers are lurkers. They don’t engage with your content. You aren’t familiar with their names. They’re like ghosts. But they read most of your stuff. And silently appreciate it. Sometimes for years. And when the time comes.
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If you’re a solo founder do yourself a favor and hang a big sign on the wall to remind yourself that you’re not your startup.
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Invest in content marketing from day one. It’s almost always the best way to grow a startup.
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Bad positioning kills more startups than the lack of traffic.
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Stop telling people to create a landing page and run ads to it to validate their idea. In 99% of cases they will simply waste money and get zero conversions. I know a founder who is now at $1M ARR. But they almost quit after a few weeks in because they got zero sales after.
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I just launched Zero to Marketing on Product Hunt 🥳. In case you don’t know, every two weeks I pick a website and write a short case study explaining exactly how I’d grow it. I’d really appreciate your support!
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It’s sad to see that so many founders still believe marketing is about tricking people into buying. Marketing is all about showing the right message to the right person at the right time.
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My best productivity advice is to block half an hour everyday to do nothing but think because there’s nothing more unproductive than moving fast in the wrong direction.
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Stop setting unrealistic goals. If you’re at $0 focus on getting to $100 not $10k. Start small.
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Once you learn marketing you’ll never look at a website the same way again.
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Basically every solo founder needs to be a copywriter, a customer service specialist, a designer, a product manager, a marketer and so much more so I’d say it’s pretty normal to be tired.
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There’s a basic framework I like to use to see what to prioritize in a marketing strategy:. - Pre-existing demand? Search.- No pre-existing demand? Social.- More time than money? Content.- More money than time? Ads.
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