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Alloy - Experience-led Design Profile
Alloy - Experience-led Design

@thealloy

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895
Following
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507
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We design hardware, digital interfaces and service experiences. We like to share the interesting things we see in design and innovation.

Guildford, Surrey, UK
Joined December 2009
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@thealloy
Alloy - Experience-led Design
7 years
We are celebrating turning 20 by revisiting 20 of our most significant innovation projects that still inspire us today. Stay tuned! #design #industrialdesign #innovation #branding #Alloy20
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@thealloy
Alloy - Experience-led Design
6 years
We are always reading and listening out for interesting new perspectives, check out what we have found in our News section. Head to our website, link in bio #industrialdesign #productdesign #UX #design #uxdesign #userexperience #designagency
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@thealloy
Alloy - Experience-led Design
7 years
#Alloy20: We want to say a big thank you to our clients, for making our work life endlessly interesting. We love the idea that the challenges of the next 20 years will be completely different. Keep them coming! https://t.co/rU3Og7odq3 #Industrialdesign #ux #branding
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@thealloy
Alloy - Experience-led Design
7 years
#Alloy20: Launching a new look for a new era. We wanted to reflect our forward-looking values and culture. A bolder, fresher, new look that expresses our aim of making a cluttered world, simpler. We hope you like our new website too. https://t.co/rU3Og7odq3 #rebrand
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@thealloy
Alloy - Experience-led Design
7 years
20 #Alloy20: When entrenched norms drive bad briefs, we challenge the status quo. In 2006, our Polygon concept called for twin touchscreens in mobile user experience, this was before iPhones and flexible screens existed. Now Smart Homes need a rethink… #design #industrialdesign
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@thealloy
Alloy - Experience-led Design
7 years
19 #Alloy20: Vision Engineering’s Lynx is a typical complex device for specialist users. Success called for great user-research skills and teamwork with skilled engineering colleagues. We delivered on both #design #industrialdesign #innovation #userexperience @visioneng
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@thealloy
Alloy - Experience-led Design
7 years
18 #Alloy20: The stigma of wearing hearing-aids causes people to adopt them 10 years too late. Our RNID ‘Hearware’ concept shows how a desirable, multi-function audio earpiece could overcome this. #design #industrialdesign #innovation #hearingaids @ActionOnHearing
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@thealloy
Alloy - Experience-led Design
7 years
017 #Alloy20: Our strategic design outsourcing relationship with gaming accessory brand Gioteck is a great benchmark for start-ups: full service design across a range of devices under a common design direction #design #industrialdesign #innovation #branding #startups
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@thealloy
Alloy - Experience-led Design
7 years
016 #Alloy20: After Brexit’s £ devaluation we redesigned BT’s cordless range in record time to reduce buy-in costs without losing perceived value. Fewer parts and material quantities helped the planet too. #design #industrialdesign #innovation #userexperience @BTGroup
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@thealloy
Alloy - Experience-led Design
7 years
015 #Alloy20: In IoT, systems deliver the experience. We designed BT’s Whole Home device, app and packaging side by side in the same studio. The seamless experience won awards and outsells Google in the UK. #design #industrialdesign #innovation #userexperience #UX @BTGroup
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@thealloy
Alloy - Experience-led Design
7 years
14 #Alloy20: Our journey mapping identified big benefits if we could make BT Hub5 fit through letterboxes, so we made it happen. BT saved millions, reduced CO2 emissions by 13,147 tonnes per year and won 3 Design Effectiveness Awards! #industrialdesign #sustainability @BTGroup
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@thealloy
Alloy - Experience-led Design
7 years
13 #Alloy20: Great inclusive design doesn’t happen more often because it’s hard to achieve deep creative empathy between older users and young designers. In our team culture, rich inclusivity is the norm. #design #industrialdesign #userexperience #inclusivedesign @BTGroup
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@thealloy
Alloy - Experience-led Design
7 years
12 #Alloy20: Our recent award-winning smart home design identity for Hive is the latest of hundreds of connected-device designs that make Alloy one of the most experienced teams in the world in this sector. #design #industrialdesign #innovation #userexperience #smarthome #iot
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@thealloy
Alloy - Experience-led Design
7 years
11 #Alloy20: Some of our best success has come from using our technical insight to take more active control of internal layouts. The vendor said Hub2’s iconic ‘arc’ form was impossible. We showed it wasn’t. #design #industrialdesign #innovation #branding #userexperience @BTGroup
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@thealloy
Alloy - Experience-led Design
7 years
10 #Alloy20: When BT Devices success led them to ask: where to next? Our innovation process delivered a range of Baby Monitors that made them UK’s No.1 Selling Digital Baby Monitor Brand. It was the 1st step towards wider in-home monitoring. #industrialdesign #design @BTGroup
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@thealloy
Alloy - Experience-led Design
7 years
09 #Alloy20: We can’t talk about our collaborations with @SamsungUK & PepsiCo innovation teams. What we can say is that they tell us our key benefit is how well our ideas anticipate and contain delivery challenges. That’s the Alloy way. #design #industrialdesign #innovation
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@thealloy
Alloy - Experience-led Design
7 years
08 #Alloy20: Our hinged USB modem design for @SierraWireless converted detailed user insight into an innovative, form-factor with benefits that cracked the European Telco market. It’s one of many patented innovations. #design #industrialdesign #innovation #branding
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@thealloy
Alloy - Experience-led Design
7 years
07 #Alloy20: Since 2004, our strategy & delivery of Grass-Valley’s hardware & software identity has driven highly valued coordination across the engineering output of 12 development sites around the world #design #industrialdesign #innovation #branding #UX #UI @GrassValleyLive
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@thealloy
Alloy - Experience-led Design
7 years
06 #Alloy20: Our design of E2V’s multi-award-winning Argus Thermal Image Camera is a benchmark example of the commercial power of design research and thinking when it’s fully complemented by design delivery. #industrialdesign #innovation #argusrange @e2vteledyne @ArgusDirect
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@thealloy
Alloy - Experience-led Design
7 years
05 #Alloy20: Our 2006 redesign of Grass Valley’s Edius Pro Video-Editing software #UI was one of many successful software-only projects, as brands look to us for ever more tightly coordinated #CX and #UX #uxdesign #userexperience @GrassValleyLive @Avid @BTGroup @Raymarine
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@thealloy
Alloy - Experience-led Design
7 years
04 #Alloy20: Our Pan-European Digital cordless range for Suncorp combined platform-sharing with culturally-tuned external presentations to deliver a massive sales uplift and strategic innovation value. #design #industrialdesign #innovation #branding @SGWGlobal
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