Richard Roberts Archive
@theRRArchive
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The Richard Roberts Archive is a collection of print advertising covering industries such as motoring, aviation, cycling, lifestyle, fashion/textiles and more..
Stockport
Joined September 2020
The Citroën Safari was a remarkably effective load carrier. It needed no more, in 1960, then a clear photo – and a reminder that Citroën had its own factory in Slough. #history #richardrobertsarchive #printadvertising
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This curious but engaging 1960 advertisement is focused upon products for the farmer, including barbed wire and wire netting. Putting them in a scarecrow, with top hat and birds, is a clever ploy. #history #richardrobertsarchive #printadvertising
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By 1960 advertisements were increasingly using photography – but this Teacher’s whisky promotion reverted to the traditional use of a factory illustration, and a nod to ownership since 1830, to signify quality. #history #richardrobertsarchive #printadvertising
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The advertisements in the Book of the Braemar Gathering, as this one from 1952, often have a Scottish theme. And here the link is made between this famous pageant and the opportunity to cycle around beautiful Scotland. Cue loch, Forest, ancient castle and suitably warm clothing.
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If Philips is selling electrical appliances, why is it illustrating an old pair of scales? Because the stamp on the scales and the Philips emblem both mean quality. Alright, I think I get it… #history #richardrobertsarchive #printadvertising
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This 1952 Parker pen advertisement strangely mentions that famous people choose it - but names no names. However, other advertising from Parker around this time shows famous stars from stage and screen . People already know that all the finest folk buy Parker pens.
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Optrex has been looking after eyes since 1931, and this advertisement from 1952 has a simple message: take it with you on holiday, because you may be relaxing but sun, sea and sand mean that your eyes will be working overtime. #history #richardrobertsarchive #printadvertising
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How cultural conventions change. In 1952 fur was the height of fashion. And what better way to promote the product than with an elegant model, the latest dress, long white gloves - and a very fancy mirror. #history #richardrobertsarchive #printadvertising
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The Morris Minor shown in this 1952 advertisement was arguably the least appropriate to be driven by the RAF officer illustrated. But this was an astute strategy: encourage readers to aspire to be associated with the finest heroes of World War II. #richardrobertsarchive
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1951 was soon enough after the war for McMichael to evoke the reliability of the British Navy as a comparison with the advanced technology and performance of its radiogram. And, with an apt mention of a piece of social and technological history, this machine could also play LPs
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The Jensen Interceptor name is associated with the 1966-1976 version with the enormous rear window. But original model dates 1950-1957.What better way to evoke the name in the coronation year of Elizabeth II by alluding to Drake’s “Interceptor” from the age of first Elizabeth
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How do you bring a fresh approach to publicising a product that everyone knows? In this 1953 advertisement the reader is encouraged to think of their Anglepoise as a friendly but disciplined assistant. “Come on, get started…” it seems to say. #history #richardrobertsarchive
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This advertisement from 1952 made the link between a fine traditional Scottish skill to the skill in making the finest solid fuel appliances, bought by the most discerning customer. #history #richardrobertsarchive #printadvertising
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Advertisements are always provide a fascinating insight into the fashions of the time. This advertisement from 1957 may be for a rather prosaic product - underlay - but it shouts modernity in the hairstyle, the clothes and the furniture. #richardrobertsarchive #printadvertising
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In 1955 it might be thought that Dunlop would stress durability and performance. Not a bit of it: this elegant illustration and its associated copy are designed to promote a tyre as a fashion accessory. Well, it’s worth a try… #history #richardrobertsarchive #printadvertising
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When a company with a truly distinguished reputation wishes to remind customers that they should really continue to buy its wares, a load of explanation is unnecessary. Coalport in 1952 just needed a photo, the “fine bone china” name, and the date of foundation: 1750.
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By 1952 many advertisers had submitted to the seductive charms of colour photography. But lighthearted messages often demanded cartoons. And, in case things got too superficial, four Royal warrants helped to confirm the drink’s appeal in the highest circles of society.
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Celanese had a challenge: how to overcome the stigma attached to the new materials that were trying to replace natural cotton and silk. They cleverly used the association with Norman Hartnell, dressmaker to the Queen, and the bearskin-hatted soldiers, to polish its image.
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This company has been going since 1856, but here in 1952 the use of colour photography has brought the company’s advertising into a new era. The setting, almost certainly in a London park, and the Royal warrant, stress the upmarket exclusivity of the brand. #printadvertising
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This 1951 advertisement has a finely judged balance of a beautiful image (the result) and persuasive information on technology (how the result is created). For the camera nerd, a focal plane shutter would make the mouth (Derwent?) water. #richardrobertsarchive #printadvertising
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