Illustration I did for
@wizkidayo
kindly retweet till he see it, omo see ehn if WIZKID doesn’t see this thing I’ll delete and post again olohun...took me hours to finish .
So sometimes last year after a long time away from illustrations i decided to work on this project.
The challenge was simple to make an illustrative AD campaign for Pepsi something similar to the “Pepsi long throat” campaign one time. But this time with a flair of colors
THREAD
Working on a project that involves illustrating a lot of glass, had to do a side practice to simulate glass look. Thought I was doing something simple. It wasn’t.
Completed a conceptual case study for chess in slum, I wanted to Tell a story in colors. Here’s a link to the full case study. |
@Tunde_OD
@chessinslums
I’ve explored design to the best of my abilities. Custom type, iconography, illustration, brand, product... Now I just applied to learn Software Engineering. I’m a balsy guy, i must admit.
Okay so here's what i drew today in Figma and i tried to simplify the process as best as i could.
I made each image independently so you can save and follow later.
I got robbed yesterday at midnight of all my gadgets and it’s afternoon I can’t still process anything properly. It’s like I’m having an out of body experience.
Using mock-ups i was able to give the project life and possible use cases while outliving different adaptations to the design
Most mock-up used was from
@NigerianMockups
.
Check out the full project on my behance
The outcome was mainly to create top of the mind awareness for the brand and also an advertorial piece that’ll be distinct from a mile away, easily recognizable.
With the strong use of color tones and swirling patterns i initiated a distinct style,Pop art.
As much as this is true, my recent detours in the east and south east made me realize Lagos is not Nigeria o, 7 of 10 guys i met didn’t know what UI/UX was.
Every Nigerian is now a UX/UI designer by way of survival.
I really wish our country wasn’t this messed up, forcing people to take up careers that they have to develop interest in just to make a decent living.
It’s wild.
Next step was attributing a Tag line for this campaign and i needed something personal to the audience and more inline with the people’s appeal.
Drink with the Stars was initially a suggestion off linkedin, it turned out to be an appropriate tagline and i worked with that.
Icon style for Kaalush. Icon design could be so restrictive sometimes, having a well structured mood board to explore with could make all the difference.
The learning curve for illustrator is quite steep, you can pick photoshop and do something decent in a day. Even if it’s to edit pictures. You have to be very intentional with illustrator. I’m not even sure I know it and I use it everyday.