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The BCMA

@theBCMA

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The BCMA is the global community for branded content and influencer marketing practitioners, promoting best practice and growing the industry

London
Joined October 2010
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@theBCMA
The BCMA
7 days
'S8 Ep21: How @panasonic Toughbook Created An Employee Brand Ambassador Program Ft. Birgit Raes by Influence Global Podcast - shining a spotlight on influencer marketing with @GordonGlenister
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@theBCMA
The BCMA
19 days
Excited to be attending the international conference marking the conclusion of the Branded Content Governance Project for which @theBCMA were proud partners
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@theBCMA
The BCMA
27 days
@theBCMA⁩ with its brilliant panellists ⁦@DigiMarketingWF⁩ for the Shaping the Future of Content Creation: AI as Your Creative Partner session ft. Will Chu, Brightspot, Pascal Hetzscholdt, Wiley, Mike Dzierza, AI Content, Ishaan Kaul, Reckitt, Sandra McDill, Haleon
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@theBCMA
The BCMA
27 days
It’s another busy day ⁦@DigiMarketingWF⁩ welcoming ⁦@theBCMA⁩ members and potential members to our booth
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@theBCMA
The BCMA
28 days
Excited to be partnering with @DigiMarketingWF at Olympia and hosting the Learning Hub with workshops on effectiveness and regulation
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@theBCMA
The BCMA
1 month
'S8 Ep20: How To Generate £40,000 With Less Than 100 YouTube Subscribers Ft. Matt Hughes' by Influence Global Podcast - shining a spotlight on influencer marketing
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@theBCMA
The BCMA
2 months
LISTEN NOW: B2B Top Linkedin Voice Marketers Perspective Ft. @archanadhankar Top Linkedin voice and marketing influencer talks about her journey. She is a seasoned B2B marketing professional with deep expertise in marketing transformation and AI
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@theBCMA
The BCMA
2 months
S8 Ep17: How To Turn One Viral Moment Into A Long-Term Career Ft. Ella D’Souza & Greta Quintini the powerhouse duo behind Shalla—a female-founded agency that’s redefining what it means to manage and grow talent in today’s creator economy
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Ella D’Souza & Greta Quintini
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@theBCMA
The BCMA
3 months
'S8 Ep16: @Cannes_Lions The Biggest Advertising Festival Ft. Ed Davidson' by Influence Global Podcast - shining a spotlight on influencer marketing with host @GordonGlenister
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@theBCMA
The BCMA
3 months
'S8 Ep15: Why Streaming Is The Future For Content Creators Ft. @BonnieBruderer' by Influence Global Podcast with host @GordonGlenister - shining a spotlight on influencer marketing
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@theBCMA
The BCMA
3 months
'S8 Ep13: The Power of YouTube Ft. Matt Throne' by Influence Global Podcast - shining a spotlight on influencer marketing hosted by @GordonGlenister
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@theBCMA
The BCMA
4 months
'S8 Ep14: Why More Creators Are Developing Their Own Brands Ft. Jennifer Glen' by Influence Global Podcast - shining a spotlight on influencer marketing with @GordonGlenister @
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@theBCMA
The BCMA
4 months
'S8 Ep12: How Illustrator And Content Creator Catherine Kay Created A Great Ecommerce Brand' by Influence Global Podcast - shining a spotlight on influencer marketing
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@theBCMA
The BCMA
5 months
'S8 Ep11: Trends In 2025 With Grin CEO Ryan Debenham And Agency Expert Scarlette Tidy' by Influence Global Podcast - shining a spotlight on influencer marketing
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@theBCMA
The BCMA
5 months
🤖 AI is revolutionizing branded content - but what about ethics? 🤖. How transparent should AI-generated content be? Who's accountable for AI-driven narratives?. Our Best Practice Guide helps navigate these challenges. Read now! . #AIandEthics #BCMA
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@theBCMA
The BCMA
5 months
🚀 The AI Toolkit for Branded Content Creators 🚀.AI is transforming content creation - enhancing creativity, streamlining workflows, and boosting efficiency. 🌟.📥 Download BCMA’s Best Practice Guide to Navigating AI in Branded Content now!.💬 Which AI tools do you use?.#BCMA
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@theBCMA
The BCMA
5 months
We’re thrilled to be a media partner at #CannesLions2025! 🎉 The creator economy takes centre stage with the new Social & Creator Lions 🏆. Passes available now: 🌍✨.#BCMA #BrandedContent #InfluencerMarketing #CreatorEconomy
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@theBCMA
The BCMA
5 months
🚨 Final Call: MAD//UpNorth 2025! 🚨.We’re proud to be a 𝗠𝗔𝗗//𝗨𝗽𝗡𝗼𝗿𝘁𝗵 media partner! 🎟️ Join 4,000+ marketers, agencies + creators at the North’s biggest marketing festival. 🚀 Free tickets going fast – register now! 👉 #MADUpNorth #BCMA
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@theBCMA
The BCMA
5 months
📢 The State of Influencer Marketing 2025 is HERE!.Stay ahead with key insights from the latest HypeAuditor/BCMA report:.📈 Industry growth: 13%+ in 2024.🛍️ Social commerce booming.🤖 AI reshaping content.🌍 Emerging markets rising.📥 Download now:
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@theBCMA
The BCMA
5 months
'S8 Ep10: How Desperados Used 70 Influencers With 30 Million Follower Reach Ft. Ligia Patrocinio' with @GordonGlenister by Influence Global Podcast - shining a spotlight on influencer marketing
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