I have been thinking about why Earth observation adoption in commercial (non-defense) industries has not scaled - even though the commercial EO sector itself has grown. I have been in the EO sector since 2017 and so I have heard the same “this will be the year” predictions for

This week's TerraWatch Pro covers analysis on developments in Earth observation, with exclusive insights on the impact of SpaceX's Transporter missions in the growth of commercial EO sector. Become a Pro subscriber to get weekly market briefings: https://t.co/DQIopxBCOJ

In the latest edition of Earth Observation Essentials, our free biweekly newsletter providing insights and analysis the EO market, we looked at: - Stratospheric monitoring vs satellite-based monitoring - EO for methane monitoring: What moving beyond measurement means - First

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This week's TerraWatch Pro newsletter include some of my high-level thoughts on what Google's Project Suncatcher means for Earth observation as well as our market size projections for the EO market (based on our bottom-up methodology).

https://t.co/18XRXh9uQP

There has been a lot of talk lately about whether commercial Earth observation companies could replace parts of NASA’s Earth science mission portfolio. Jared Isaacman, nominee for NASA Administrator, has suggested a “science-as-a-service” model for EO. As someone who has been

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We are (finally) launching a course I've wanted to see exist for a while. "The Business of Earth Observation", a 4-week live cohort course for anyone who wants to understand how the EO sector actually works: the business models, the market dynamics and the adoption patterns.

RT @aravindEO: “I know the “science-as-a-service” concept got people fired up, but that was specifically called out in the plan for Earth o…

ESA’s proposed European Resilience from Space (ERS) programme could redefine how Europe approaches EO for security and crisis response. While the initiative is still in early stages, ESA's Director-General mentioned that ERS could start by asking nations with their own

Google is quietly making the so-called “geospatial platform” layer redundant - Earth AI is the closest thing yet to a planetary scale geospatial context and interpretation system.  If Google continues to commoditise the baseline, AI-ready geospatial infrastructure, any firm

Our latest report, The State of Commercial Earth Observation: 2025 Edition, is out. It consolidates our research, visuals, and frameworks into one coherent narrative, to make sense of how the EO industry is evolving. Become a Premium subscriber of the TerraWatch newsletter or

Earth observation today is where cloud computing was 15 years ago. Back in 2012, when I was a software engineer at Amazon, “cloud strategy” was a buzzword. Enterprises jumped on cloud because it was new and exciting, but many pilots failed until the mid-2010s, when cloud became

What started as a small side project 3 years ago - to demystify Earth observation and its applications - has now reached a milestone I didn’t quite expect. Since last month, over 20,000 people read the @terrawatchspace newsletter - including industry professionals, government

People always ask me and wonder why I share a lot of analysis and insights for free. It might seem contradictory to the fact that I am running a business, not a non-profit. We are not funded by grants or government agencies and I am definitely not a millionaire.

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In the latest edition of @terrawatchspace Pro newsletter, we dive into: 💡 Two Types of Commercial Earth Observation Use Cases When assessing the EO market, we often lump all applications together even though the motivations, data sources, scalability and commercial realities

Great turnout yesterday at “Earth Observation for Climate” during #ClimateWeekNYC, focused on how satellite data is being applied across four use cases: methane, weather, nature, and wildfire risk. Some takeaways: - Of the 120+ attendees, over 75% were not from the EO industry

In this week’s TerraWatch Pro newsletter, I unpack the trade-offs, for which use cases each model makes sense, and what this means for the future of EO adoption. 🔗