Tendo Communications
@tendocom
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Smart content marketing that delivers results. We’re experienced strategists and creatives who translate business needs into quality B2B content + UX programs.
San Francisco, CA
Joined August 2008
2024 was a great year of partnership, innovation, and excellence here at Tendo. Check out our client success video for a few highlights from our work this year. And if you’re looking for a partner to solve your content and UX challenges in 2025—we’ve got you. 🤝 #B2Bmarketing
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A well-designed resource center can make all the difference in helping users find the content they need. Our latest blog shares 3 best practices to improve UX, navigation, and taxonomy for a more effective, user-friendly experience. Read more: https://t.co/xbVNMFqK68
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Only 35% of B2B marketers say they’re measuring content performance effectively, according to CMI's 2024 Content Marketing Report. Attribution isn’t broken—it’s evolving. Complex buyer journeys, dark social, and brand-building efforts all challenge old models.
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Content attribution has never been easy—but in 2025, it feels like a moving target. Our latest blog breaks down four major factors and shares practical advice for navigating them. Read more here: https://t.co/5WTlhojoWL
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According to Gartner, measuring content ROI is still one of the biggest challenges in B2B marketing. But when content is structured and aligned to real business goals, measurement gets a whole lot easier. Learn more: https://t.co/jsW1VOYGaE
#MarketingROI #ContentStrategy
gartner.com
Marketing ROI is not always easy to track, measure and communicate. Here is how to quantify the impact of complex marketing activities.
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We’re so excited to see a few of our Cisco partners and clients named to CRN’s 2025 Women of the Channel list! We’re lucky to work alongside them and can’t wait to see what they lead next. More information:
blogs.cisco.com
Today marks a moment of genuine pride as I celebrate the incredible Cisco leaders named to CRN's 2025 Women of the Channel list. This recognition isn't just about titles or achievements—it's about...
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Scaling strategic content is no small feat—especially when you’re Cisco, targeting SMBs and a vast partner network. We built an on-demand content engine to power their GTM strategy, and we'd say the results speak for themselves. Full case study: https://t.co/AIEIL3eEMq
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The best content doesn’t just attract—it solves. A recent Forbes article explores how strategic content can address SEO gaps, product confusion, and more. We’ve been thinking about this too—blog post coming soon! Read the full article here:
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What’s holding B2B brands back from getting more creative?
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What's the difference between top-performing and underperforming B2B marketers? A commitment to creativity. 92% of top performers prioritize it—do you?
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B2B doesn’t have to mean boring. New research shows creative B2B content drives real growth: 🔹 +85% in share of search 🔹 +40% pricing power 🔹 +0.6% long-term sales per 1% awareness lift Being bold isn’t a risk—it’s a strategy.
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In 2025, connection > conversion tactics. Tips from HubSpot’s Global Social Media Trends report: 🤝 Build community 📣 Share authentic content 🤖 Use AI strategically (not impersonally) Community, authenticity, and smart automation drive results. Transactions follow naturally.
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As AI adoption grows, responsible AI is a must. Here are 4 key pillars to follow: Fairness: analyze data for bias. Privacy: protect sensitive info. Safety and security: stay ahead of threats. Transparency: ensure explainability. Learn more:
research.aimultiple.com
Increasing use of AI in enterprise brings great responsibilities. Explore responsible AI principles such as fairness, privacy, security & transparency.
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What’s your biggest concern with AI-generated content?
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AI is making content creation easier, but at what cost? The Atlantic has reported that Meta used pirated books to train its AI, causing serious ethical and legal concerns. Responsible AI isn’t just ethical—it’s essential for business. Transparency is key to long-term success.
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AI & copyright law are clashing—lawsuits against OpenAI, Google & more could change how digital content is created and owned. Wired breaks it down: https://t.co/Wq5iTFhttV. We break down what this means for marketers in our latest blog:
tendocom.com
Learn how AI-generated content impacts originality, trust, and brand voice, and what B2B marketing leaders can do to avoid plagiarism risks.
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As AI content grows, so do concerns about credit & trust. Most Americans agree: AI should acknowledge its sources. How is your team ensuring responsible AI use? 📖 Read more in our latest blog post: https://t.co/JLnclMTlQi
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📊 AI search engines give incorrect answers 60% of the time, according to a recent study from the Columbia Journalism Review. With misinformation, credibility, and ethics on the line, one thing is clear: AI needs human oversight.
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Too often, AI use outpaces ethical best practices, leading to bias, misinformation & security risks. The key? A framework built on accuracy, safety, and honesty. Businesses that prioritize trust & transparency will come out on top. #GenAI #EthicalAI
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WSJ highlights how #AI is taking over ad buying—boosting efficiency but limiting transparency. Smart marketers won’t just trust the algorithm; they’ll test, demand transparency, & balance AI with human creativity. Read the full article here:
wsj.com
Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.
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