Read the full report here:

While overall marketing budgets remain flat, PR is one of only two areas seeing increased investment, according to today’s IPA Bellwether report. As AI search and the importance of GEO grows, PR will only become more critical to how brands are discovered, trusted and chosen.

Sharing a HUGE Ginger thank you. We want to say thank you to our clients, partners, and friends for another incredible year. We hope you all enjoy a well-deserved rest and have a wonderful holiday season. Happy Holidays from everyone at GingerMay!

Brand stories now live in mentions. With more searches resolved without a site visit, your expertise needs to be found in published media, commentary, and reviews. ‼️ The right PR ensures your narrative is accessible wherever decisions happen.

As we edge closer to the holiday season the team at GingerMay are embracing their festive knits! Who is joining in and spreading festive cheer?

GEO is the LLM growth engine for your business … but are you ready? In her latest Forbes article, our CEO Victoria Usher highlights that if your brand isn’t optimised for AI visibility, you could be invisible to the buyers you most need to influence. https://t.co/eEGCQO8mot

This Global Entrepreneurship Week, we're spotlighting inspiring entrepreneurs we admire for their innovation and contributions in their respective industries. Here are just a few of the founders and leaders we commend 👇

Quality PR content puts your brand in AI’s spotlight. Trusted, visible, and influential coverage means your insights power key dashboards and recommendations. 💥 Invest in PR to become tomorrow’s go-to reference for growth.

What happens when you truly understand the people you work with? Our CEO & Founder, Victoria Usher, joined Trenton Moss on his Human Powered podcast to talk about the power of DISC personality profiling. 🎧 Listen to the full episode here: https://t.co/sxxcOYUR8X

Do businesses still care about university degrees? Our Deputy MD, Amy Lawrence, shared her perspective with TechRound, challenging the long-held assumption that academic routes are the only measure of ability. Read Amy’s full comments in TechRound here: https://t.co/bRtpx5bNnl

We’re excited that Marko Johns, UK Managing Director & Head of Agency, International at Seedtag, will be joining our adtech panel at AdVision: Shaping Tomorrow’s Media. 📅 Wednesday 12th November 📍 The Loading Bay, Shoreditch Register here: https://t.co/wZlwsGvB3e

The GingerMay team rolled up their sleeves this month with Food For All, a central London charity that provides warm and nutritious meals to those in need, working with a network of groups and charities to ensure food does not go to waste. Check out how the team got stuck in!

✅ Credibility wins. AI and decision-makers both rely on third-party validation to filter noise from substance. Genuine PR secures meaningful recognition that underpins relationships and supports long-term growth. Authenticity attracts - make your reputation work for you.

Happy National Smile Day ✨ 🔶 An honest, authentic smile builds rapport and trust. 🔶 Smiling can boost your own mood and lift the mood of those around you. 🔶 A genuine smile helps break down barriers, making collaboration and communication easier. What makes you smile?

AdVision: Shaping Tomorrow’s Media is coming! This November, we’re back for the final AdVision of the year, bringing together the brightest voices in media for a morning of sharp debate and future-focused conversation. Register for your ticket here: https://t.co/wZlwsGvB3e

Citations = visibility Every credible mention in media or analysis outlets acts as an AI magnet, lifting your brand up to 40%. Today, trusted citations are what puts your brand in buyers’ sights and builds lasting influence. 🔶 Your next mention could be your biggest unlock.

AdVision: Shaping Tomorrow’s Media is coming this November! Join us for a morning of debates and expert takes on where media goes next. Register for your place on the link here: https://t.co/h4SE1Y5S6f 📍 The Loading Bay, Shoreditch | Wednesday 12th November @SphereDigRec

Referenced, not ranked 🔎 The real win in AI-powered discovery is being cited in trusted sources, not just indexed in search. 💥 Elevate your brand: credible references in reputable publications start your next opportunity.

Supercharged conversations at ATS ⚡ The GingerMay team is having a brilliant day at @exchangewire's ATS London with the MadTechMoney collaboration driving inspiring conversations about the future of programmatic, investment and advertising. Q4 … here we come!

AI doesn’t rank you, it names you. 👉 Mentions build trust. 👉 Citations boost GEO. 👉 Zero-click searches make visibility critical. That’s why PR is your #1 growth lever in the generative era. #PR #GEO #AI