Tapjoy (Acquired by ironSource)
@tapjoy
Followers
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Following
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Statuses
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Tapjoy maximizes mobile engagement and monetization for leading advertisers and app developers.
San Francisco, CA
Joined April 2009
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Player Announcement: We have launched a Twitter account dedicated to Player Support. Head over to
@TapjoyCS
to connect with our team for ticket support and pro-tips on how to make the most of the Tapjoy offerwall. Read more here about our CS efforts here:
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Our friends
@ConcreteGames
are celebrating their 12th Anniversary with a currency sale in PBA Bowling Challenge & NHL Hockey Target Smash!
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Brace yourselves: Q4 is coming. As brands and advertisers gear up for the hectic holiday season, find out how footwear company Thousand Fell managed to exceed its fourth-quarter revenue goal with the help of the mobile strategists at Tapjoy.
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Did you know 64% of consumers we surveyed said they are more likely to engage with a retail in-app rewarded ad than a sponsored social post? Find more useful insights on millennial, Gen Z, parent, and high-income consumers in our DTC Retail Report.
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In this article, we discuss why waterfalls fall short, and what in-app bidding means for the future of the mobile ad ecosystem. A big thanks to
@MoPub
and
@audience_ntwk
for their contributions!
0
2
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Does your mobile website take more than 3 seconds to load? According to a recent study by
@LambdaTesting
...
-A 3-second loading time leads to a bounce rate of 32%
-5s: 90%
-6s: 106%
-10s: 123%
Get the details here:
1
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via
@VentureBeat
: Tapjoy unveils ‘complete marketing automation and monetization platform’ for freemium mobile apps
http://t.co/e5Ded0Zook
1
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If you like
#PixelArt
in your
#GameDev
, you need to check out
@GrumpyRhinoGame
.
We sat down with Sebastian to discuss the biggest lessons learned from Idle Apocalypse, his most successful project to date.
1
5
13
The latest
@MoPub
case study has us in good company. Check out their blog to learn more more about the power of
#programmatic
advertising! 💪🤖
0
1
12
Successful marketers rely on data to analyze performance.
@Adjustcom
’s
@ttran08
explores the solutions making this possible!
1
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12
It's official! Tapjoy is now part of the
@ironSource
family. We're thrilled to be working together to provide industry-leading advertising and monetization solutions for our partners and the entire app economy.
Read more:
0
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DSPs and SSPs? In this economy? Find out the major differences between demand-side and supply-side platforms in this explainer!
4
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We’re excited about joining forces with
@ironSource
, a company that shares our commitment to developing products and technologies that empower app developers to grow and succeed.
2
1
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Find out how game dev IGG used our MobileVoice® market research solution to gain valuable audience insights about the narrative direction of the studio's flagship game.
18
1
12
Check out the top insights from Sarah Chafer's recent presentation at App Marketing Summit in New York, as well as valuable insights from
@AppsFlyer
,
@Fyber
,
@Moburst
, and
@swrve
. A huge thanks to
@MMMAGTweets
for having us!
4
0
10
How can DTC brands continue to fuel growth in an increasingly saturated marketplace? Diversification is key. Find out the benefits of an omnichannel approach at our blog:
7
2
10
The world's most successful mobile app businesses rely on
@Apptopia
's market intelligence and strategic insights every day. Our SVP of Global Performance recently had the chance to sit down with them to discuss the finer points of rewarded video.
3
3
10
Get the most out of your app! Here are 6 must know strategies for mobile marketing automation:
http://t.co/cKuBzvYF4R
http://t.co/e2JhcibFdU
0
2
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New evidence suggests a growing number of families are gaming together on their tablets and smartphones.
4
2
8
Our VP of Marketing
@emilymcinerney
was featured in
@MarTechSeries
's Cannes Lions roundup! Check it out:
2
1
9
Check out our 2019 Mobile Champions Year in Review for unique perspectives from industry leaders like
@TweetSingular
co-founder Susan Kuo and Dave Riggs, UA tech lead at
@FoxNextGames
.
0
1
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What do Glossier, Casper, Warby Parker, & Dollar Shave Club have in common? They made our shortlist of DTC brands winning at digital marketing in 2019. Will you be on our list for 2020?
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Fact: social media, search engine marketing, and in-app ads can all work together as part of a complementary marketing campaign. How? Read our blog to find out!
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If you're just starting to dig in to the overwhelming world of mobile market research, let us guide you! Our beginner's guide covers the benefits and key features of market research, as well as the top mobile market research companies to partner with.
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Looking for an MMP? We’ve got the deets on
@adjustcom
@AppsFlyer
@branchmetrics
@kochavaofficial
@TweetSingular
&
@tenjinIO
in our MMP Guide ➡
0
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Introducing Tapjoy's Marketing Automation and Monetization Platform - YouTube
http://t.co/UApNqogLPj
0
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Join us to hear
@ian_livingstone
, 'Patient Zero' of UK gaming culture talk about the evolution of the gaming industry at
@AWEurope_
. A talk not to be missed!
#MobileAdvertising
#AdvertisingWeekEurope
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Big news! According to the
@Adjustcom
Partner Benchmark Report, Tapjoy is one of the top ad networks in the world, both overall and in the gaming category. Read all about it:
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1
8
We were thrilled to join
@TweetSingular
,
@Motive
, and
@Adikteev
for the THRIVE kickoff earlier this month! Visit our blog to learn how you can get involved.
#womenintech
0
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The 2021 Ultimate Offerwall Guide has arrived! We surveyed thousands of users and analyzed billions of engagements to discover the tactics publishers need to win in 2021.
Download our latest report:
0
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How can brands engage with consumers in more authentic & relatable ways? Check out what
@susanborst
of
@IAB
has to say:
0
3
7
Hear
@ian_livingstone
, co-founder Games Workshop talk about his multi-million selling interactive gamebooks, Fighting Fantasy, and the increasing use of interactive narrative in media today on
@AW360views
podcast
#gamedev
#mobilegaming
#mobileadvertising
0
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Our friends at
@WarChildUK
have been hard at work creating HELP - a new mobile game with 100% of net proceeds supporting children affected by war. Check it out now!
#HelpTheGame
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Want to keep users engaged? Keep the content coming, says
@JeetNiyogi
, marketing director at
@Playtika_
.
#GameDev
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“Mobile games are now enjoyed by millions of people who had never played a game before…” explains
@ian_livingstone
#GameDev
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37Games partnered with Tapjoy to launch an optimized Multi-Reward CPE campaign for Trading Legend, the company’s top title. Learn how this renowned global publisher increased scale by 40%, increased volume by 30%, and exceeded ROAS goals by 20-30%.
2
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2/3 of mobile gamers are "more likely to engage with an in-app rewarded ad than a sponsored social media post for retail advertisers.” Thanks,
@alistdaily
for the shout-out!
0
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Tapjoy’s global offsite is in full swing
@HardRockHotelLV
! Excited to unite our teams from around the world!
#TapjoyOffsite17
#VivaLasVegas
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The latest Modern Mobile Gamer™ report is here! Check out our deep dive into the demographics, mobile habits, and ad preferences of Millennial mobile users. Did you know 73% of Millennials shop on mobile 1-4 times a week?
1
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Exciting news! Tapjoy is a finalist in multiple categories in Mobile Marketing Magazine's 2021 Effective Marketing Awards, including Most Effective Advertising Campaign and Most Innovative Campaign!
Thank you to everyone
@MMMagTweets
, we're thrilled to be considered!
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Tapjoy's excited for
@tune
's
#postback18
conference this week in Seattle! Be sure to catch our very own Ben Chen featured as a speaker on the Monetizing the Fridge panel with
@inmobi
and
@applovin
!
#mobile
#marketers
1
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.
@BattleCampApp
is now available on Android! Play with your friends & take advantage of great Tapjoy offers!
http://t.co/jl6D0Y8WNX
0
6
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How do offerwalls affect IAPs? According to Hwa Young Kim,
@zepeto_official
Product Manager at Naver Z, offerwalls can convince non-payers to buy into premium content.
0
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Our very talented European Sales Director, Erwin Bos sat down with
@MarTechSeries
to talk all things programmatic, as well as our plans for
#DMEXCO18
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This year's
#Halloween2018
updates feature a mix of earned and paid content, ensuring everyone can enjoy some seasonal
#freetoplay
gaming fun! 🎃👻😱
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Exciting news! Our ad platform now reaches ~600M mobile consumers, and we've had 107% YoY growth in video views!
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Video games pioneer
@ian_livingstone
explains why
#GameDev
studios should prioritize funding and show investors they’ve got ‘skin in the game’.
1
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We serve over 1B users every month — that’s why customer support is a crucial part of our business model. Tapjoy’s own Sherry Zarabi shares what goes into a high-quality customer experience.
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Situation resolved; thanks for your patience! Please resubmit your apps to the App Store with no changes necessary on the publisher side with the Tapjoy SDK enabled. Based on discussions with Apple, we have discontinued running PPE ads on iOS. We apologize for any disruptions.
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Our NEW Direct-to-Consumer Retail Report covers insights from 11,000+ consumers to help better understand their mobile habits, DTC shopping behaviors, and more.
0
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How can you drive a 3-6X lift in video views, conversions & app installs? Meet the Holiday Mobile Gamer who is driving these key metrics and massive returns on holiday ad spend.
Download the report!
0
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Vote
@Tapjoy
CTO
@RSeanLindsay
for
@BostInno
's Best Tech Manager! He is a thoughtful mentor who builds great teams!
10
2
6
Our VP of EMEA, Andy Chandler holding a workshop today at the
@iab
about the current landscape of digital video
#Video
#RewardedVideo
hope everyone enjoyed!
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1
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Shannon Jessup, Tapjoy's CRO, sat down with
@MarTechSeries
to discuss rewarded ads and the Modern Mobile Gamer:
1
3
7
Vote
@Tapjoy
CTO
@RSeanLindsay
for
@BostInno
's Best Tech Manager! He is a thoughtful mentor who builds great teams!
1
0
6
We’re making it easier for app developers to retain new users. Introducing: Tapjoy Reconnect
http://t.co/Eh6HFIUM
http://t.co/kSM7CZgb
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Tapjoy is proud to partner with
@Fyber
on the launch of FairBid, the world’s first and only mechanism to achieve a true state of
#headerbidding
for the in-app environment. Read the full story:
1
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60% of millenial mobile gamers plan to spend more than $250 on holiday gifts, and most will be shopping on their mobile devices.
Get these insights and more in our 2018 Marketer’s Guide To Engaging The Holiday Gamer:
2
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Bryan Davis explains how
@BigBlueBubble
manages to achieve some of the highest retention rates in mobile
#GameDev
. Learn more in our latest Mobile Champion interview!
0
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Of these 2022 predictions, we think Apple growing its search advertising business is the safest bet.
1
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We're very excited to announce our partnership with Rubicon Project for programamatic access to our premium video:
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Find out how
@Mistplayapp
used Multi-Reward CPE to drive a 15% lift in ROAS in T1 and T2 geos. It’s all in our latest case study:
2
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We are very honored to be recognized as a "Top 20 Mobile Ad Network by ROI" in Singular Labs' ROI Index Report:
0
2
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It’s the most wonderful time of the year…for mobile gaming! Check out coverage of Tapjoy’s new
#ModernMobileGamer
report in
@eMarketer
4
1
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We talk a lot about customer acquisition, but... what is it? And how does it work in the modern mobile landscape? Don't worry — we've got you covered.
4
2
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Calling all mobile advertisers and publishers!
iOS monetization rates have bounced back ✅, eCPMs are soaring ✅, and user ad engagement is through the roof ✅.
Get all the latest stats in this installment of Game On:
3
1
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The growth pros at
@tenjinIO
have us in good company for the
#holidays
!
"Publishers butting up against the limits of what's possible through Facebook would be best served expanding to top in-app ad networks like
@AppLovin
,
@ironSource
, and Tapjoy."
9
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We're proud to announce Jeff Drobick as our new CEO at Tapjoy. Read the full story below
#MobileAdvertizing
#MobileMonetization
0
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"We have to self-police, come with a common understanding of what a legitimate id is + know as a buyer where the incentives are for mobile fraud to ultimately show them they have no place in this
#ecosystem
." Brian Wong of
@kiip
at yesterday's
#mobilefraud
panel!
#Postback18
4
0
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Our CPA campaign with
@MANSCAPED
led to120K+ first-time purchases. And now it's won an
#EMMA
from
@MMMagTweets
!
Shout out to the team that made it possible: Jessica Carlson and Will Holland.
1
1
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Things are heating up day 2 of
#MAUVegas
! Come talk all things
#mobilemonetization
with us here at cabana
#24
!
#TJLiveAtMAU
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When it comes to app growth, developers are looking to mobile games for marketing inspiration.
0
1
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Live from Cannes: the rosé is flowing at our VIP Lunch Experience at the historic Abbaye de Lérins!
#TapjoyDoesCannes
#CannesLions2017
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If you're reading this, congratulations — you made it to Friday!
0
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How did mobile publisher KLab boost revenue 30% in its flagship game? Spoiler alert: it was the Tapjoy Offerwall. Get the whole story here:
2
1
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A huge thanks to
@AppsFlyer
for their incredible work on this latest performance index. Keep on publishing this fantastic research!
1
1
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Look who got name-dropped in this article! (Spoiler: it's us!) Also, $14B is nothing to sneeze at. In-game ads are a powerhouse!
0
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Tapjoy Advertising works! Need proof? Check out our hot-off-the-presses comScore study:
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37% of male mobile gamers plan to play 3 or more additional hours every day over the holidays.
Get these insights and more in our 2018 Marketer’s Guide To Engaging The Holiday Gamer:
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0
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Our very own Steve Wadsworth sat down with MarTech Series to discuss the state of the mobile app ecosystem, the most impactful disruptions in video for mobile apps & the best advice he has ever received!
1
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Our Customer Service Twitter account is currently down. While we work with Twitter to resolve this issue, please follow the instructions to create a ticket so our team can assist you with your requests:
3
1
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Higher conversion rates, better retention, and more sessions per day. We analyzed eight apps to find out how rewarded ads impact user behavior.
1
1
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Wondering how some of
@Tapjoy
's most powerful solutions come to life?
@bckoenig
deep dives into metrics
#developers
should track using our
#dashboards
, going beyond the “one-size-fits-all” approach to
#app
#monetization
and so much more!
#mobile
0
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Need more proof that mobile gaming is a powerhouse? SEVEN GAMES now make over $100 million EVERY MONTH. In 2019, only 2 games made that much!
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