TalkMarTech
@talk_martech
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TalkMartech is a repository for Marketing Technology to keep up with the latest and most relevant topics.
Casper, Wyoming
Joined November 2022
The @ArenaGroup launches a dedicated marketplace on Index Exchange’s “Marketplaces” platform—giving brands and agencies direct access to premium, brand-safe inventory across display, video, mobile apps & streaming. https://t.co/hiZ2xhFd93
#AdTech #Programmatic #BrandSafety
talkmartech.com
The Arena Group launches a marketplace on Index Marketplaces, enabling advertisers direct access to premium inventory without minimum spends and enhancing efficiency.
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Introducing @ThePRView_ : An AI-powered platform that automates PR workflows, monitors deadlines in real time and delivers analytics to transform brand comms. Full story: https://t.co/Mx3oS0Qq96
https://t.co/UDcjVFNOks
#MarTech #PRTech #AIForPR #Automation
talkmartech.com
A Peer Knowledge Resource Expert inputs on challenges, triumphs & innovative solutions from corporate Movers & Shakers in global Leadership.
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Hyper-personalization in B2B is the future! AI can craft tailored buyer journeys, but privacy & trust remain key. https://t.co/TQjiAy1rQt
#B2BMarketing #AI #HyperPersonalization #DataPrivacy #BuyerTrust
ondot.com
Explore how AI is shaping hyper-personalization in B2B marketing while balancing data privacy and building stronger buyer trust.
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💡 From Chaos to Control: The Next Phase of Enterprise AI Matt Blumberg, CEO of @MarkupAI, breaks down the evolution of enterprise AI, from the early days of experimentation and individual productivity to a new era of governance and control. #EnterpriseAI #AITransformation
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Big news! @Optimizely Opal is now integrated with Google Cloud Gemini Enterprise, unlocking new levels of AI-powered experimentation and personalization. Dive into the details: https://t.co/tKKiEhgKKc
#MarTech #AIPowered #DigitalExperience
talkmartech.com
Optimizely's Opal is now integrated with Google Cloud's Gemini Enterprise, enhancing data unification and enabling personalized marketing campaign execution for teams.
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Keeping your brand voice intact in an AI-driven world isn’t easy, but it’s possible. @MarkupAI introduces Content Guardian Agents, AI tools that safeguard marketing content. Watch CEO Matt Blumberg explain how brands can stay compliant and consistent. #AI #MarketingTech
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The future of search isn’t about links… it’s about answers. ✅ Is your content optimized to be the answer your audience is looking for? Read the full newsletter: https://t.co/7hiWBNm9IK
#AEO #SEO #DigitalMarketing #ContentStrategy #VoiceSearch #AI #MarketingTrends
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Generative Engine Optimization (GEO) is the new SEO. From research to measurement, here are the 6 key elements every brand needs to boost visibility in AI-driven search results. #GenerativeAI #MarTech #ContentStrategy #AIinMarketing #DigitalMarketing #SEO #GEO #BrandVisibility
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Building a strong first-party data strategy isn’t just about collecting data, it’s about using it to drive smarter decisions, build trust, and personalize every interaction. Here’s a quick guide to help brands strengthen their data foundation 👇 https://t.co/YyxlnE1Ltu
#MarTech
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This week in Martech: AI & smarter marketing! @northbeam links ads to revenue @creat0py → The Brief: AI ad automation @dialpad Agentic AI handles 70% of requests @adMarketplace AMP Discover in Opera AI @ZetaGlobal Athena turns questions into insights #MarketingTech #news
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Guy Marion, CEO of @chargebee , shares how AI is redefining the CMO’s role — handling data, content, and routine tasks so leaders can focus on vision, strategy, and inspiring teams. ✨ Read the full interview: https://t.co/n7BWz32psL
#Marketing
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Big news from @AmericanExpress — they’ve launched Amex Ads, a new advertising platform designed to link U.S. card members to premium brands. 👉 Dive in: https://t.co/EvFblPG1Qe
#MarTech #AdTech #DigitalMarketing #BrandPartnerships
talkmartech.com
American Express Unveils Amex Ads, A New Advertising Platform To Connect U.S. Card Members To Premium Brands
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Marketing automation isn’t just about saving time, it’s about creating smarter, more meaningful connections. 💬 From personalized campaigns to stronger sales alignment and higher ROI, here’s how automation is reshaping the way brands grow. #MarketingAutomation #B2BMarketing
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Struggling to find the right leads? AI might be the game-changer your sales team needs. From analyzing data to personalizing outreach, AI makes lead generation smarter and more effective. Read the full article to see how: https://t.co/4V6BhEnhKw
#LeadGeneration #AI #SalesGrowth
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As Tilman Harmeling of @usercentrics puts it, this “privacy paradox” shows up when we knowingly trade personal data for convenience, whether it’s using smart speakers or downloading free apps. Watch the full Podcast: https://t.co/KINnMz11uC
#Privacy #DataProtection #Podcast
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AI is revolutionizing lead generation—automating tasks, personalizing outreach, and boosting conversions! 🚀 Read more: https://t.co/4V6BhEmJUY
#AI #LeadGeneration #MarTech #SalesInnovation
talkmartech.com
With shrinking customer spans, brands can't afford to rely on outdated, manual lead gen methods. AI helps find prospects faster, qualify them more accurately.
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