Delivering faster business impact with influencer marketing has never been simpler. While we won’t be posting here any longer, we’re excited to bring you the power of influencer strategies combined with our knowledge of social marketing. Stay in touch over at @SproutSocial.

ICYMI: We've got a brand new look 😎. Check it out:

We're lovin it. our Quick Service Restaurant Index, of course! 🍟. Recent data from eMarketer shows that food influencer marketing is expected to grow 42% between 2019 and 2024. That's why it's so important that fast casual and quick service brands must partner with influencers

As a marketer, one of the key goals is to measure the effectiveness of influencer marketing campaigns, which often hinges on tracking ROI. In our latest piece, we go over everything you need to know when it comes to connecting the dots between engagement and ROI. Check it out

Unlock the future of influencer marketing 📷. Dive into our featured insights in the RetailX Top1000 Europe 2023 Report, where we strategically showcase the pivotal role influencers play in driving sales and profitability for retailers within a competitive marketplace. Download

Who doesn’t want to be a Tastemaker? Who hasn’t bought something they saw on TikTok? Amazon has targeted these two collaborative patterns with their new ‘Create’ in-app feature. In 2022, Amazon accounted for 40% of all e-commerce transactions. With social platforms attempting

A 3-Part Webinar that unpacks the creator economy with the help of some incredible industry experts?? Sign us up! . This week, grow your social media and influencer marketing expertise by joining @SproutSocial for one hour each day. Register here:

With a majority of Creators earning less than $50K there are many calling for improvements to how influencers are compensated and supported by their brands. An improved system stands to grow businesses as much as their talent’s share. 📝 via: Deloitte

First Automotive Industry Influencer Index 📷. In our latest report from the first half of 2023, we’ve outlined the data you’ll need to help take advantage of the social chatter within the automotive industry. Building and creating trust among consumers will allow you to take

*** Spoiler alert ***. They’re both great ways to format your content. 😎

New look, same Tagger. 🖥️. The #1 Influencer Marketing & Social Intelligence Platform just got an update that you’ll want to see for yourself. Check it out:

Tagger CEO Dave to the rescue. 🌎

Next stop: Paris 🇫🇷. Well attending the #BeautyLeadersSummit with so many other industry experts on November 7th and 8th in France!. If you’re in town and attending, definitely stop by and say hello!

Engagement is undoubtedly the most important of the three. Consider these interactions as the primary measure of connection with your audience. Full article:

At face value, reach and impressions may seem alike, but each signifies different areas of performance. - Reach: the potential audience of your content, and whether that is driven through organic (non-promotional) or paid channels. - Impressions: the 'views' or 'eyeball' metric.

Here's a quick overview. Reach: the amount of unique users who have seen your content.Impressions: the total amount of times your content has been seen.Engagement: how often your content has been interacted with

With the ubiquity of influencer and social marketing comes the challenge of quantifying results. To more easily navigate the complexities of social analytics, understand three key metrics: 'reach,' 'impressions,' and 'engagement.'

We’ve been voted the Best in Influencer Tech by Women in Influencer Marketing! and we couldn’t be more proud. Check out a demo of our latest product that includes some aspects that will blow your mind. Register for free at See you there!

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Tagger's very own Senior Director Customer Success, Bianca Ker, explores how the customer success team plays a pivotal role at each stage of the marketing funnel in our latest article on The Drum!