Christine Szustaczek, MCM, APR
@szustac
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VP Communications, University of Toronto. PR researcher/practitioner. Higher Ed advocate. Wife & mom (she/her). Tweets are my own.
Joined September 2012
As the 2024 NHL All Star weekend begins in Toronto, it’s a great time to reflect on the deep connection between U of T’s Varsity Blues hockey program and the Toronto Maple Leafs. 🏒🥅🚨It’s also the perfect time to discuss how the future of the sport is diverse and inclusive ⬇️
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34 years ago today, I was in an undergrad class at UofT, when our Prof told us about the massacre at École Polytechnique. Today, and every Dec.6, I pause to remember the 14 lives lost and think about all those who continue to be victims of gender-based violence.
#UofT marks National Day of Remembrance and Action on Violence Against Women 🌹 https://t.co/gm2qmtaDOL
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It was a pleasure speaking to listeners in Kitchener, Windsor, Cape Breton, Kamloops & Victoria on the role of communications in helping organizations operate responsibly to earn trust. Can’t wait to discuss this with global CCOs at the Page Society conference in Toronto Oct 1-3
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New study shows a postsecondary degree can improve outcomes in everything from personal health and character to civic engagement and relationships. And the more advanced the degree, the more positive the outcome. Higher education for the win. https://t.co/EcGGM4dsVv
insidehighered.com
A new report from Lumina Foundation and Gallup reveals a host of positive outcomes associated with going to college. Researchers hope they will lead to a new perception of higher ed’s “worth.”
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Beautiful day for the Longboat roadrunners 5K race on centre island. Finishing 6th and 7th in our respective age groups was a nice surprise 😁
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Capping off summer with this great Toronto tradition. The Blue Angels put on an incredible show. ☀️🤩🔥
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In 2022, employees experienced 10 planned enterprise changes, up from 2 in 2016. Leaders must prioritize change initiatives, build in periods of proactive rest, involve employees in change plans, and engage managers to help build team resilience
hbr.org
In 2022, the average employee experienced 10 planned enterprise changes — such as a restructure to achieve efficiencies, a culture transformation to unlock new ways of working, or the replacement of...
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~1/3 of Canadians provide unpaid caregiving – personal, psychological, physical, social and financial care. Participate in this study to help researchers understand your experiences. It may influence future policy
utoronto.ca
A new nationwide study led by Monica Parry, a professor in the Lawrence S. Bloomberg Faculty of Nursing, will examine the intersections of race, ethnicity, sex, gender and age as they relate to the...
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An amazing weekend of amateur sport, at the Dragon Boat Canada national championships. Big congrats to Eric’s University College+New College UofT team, winners of the gold medal in the U24 open (men’s) boat division, for their combined scores in the 200m, 500m and 2k races 🙌
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Language is powerful. Systemic lies and harmful metaphors repeated over and over create a false memory code, making them -and the conspiracy theories they underpin - resistant to counter argumentation
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When it's cheaper to fly to a different city for class than find nearby accommodation, you know there's a problem😲 #housingcrisis
insidehighered.com
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Excellent talk by Prof Emeritus Geoffrey Hinton on machine learning (incl. neural networks, propagation algorithms and embedding vectors), the deep promise of AI, and its ethical implications and risks -- something he's voiced publicly since his recent resignation from Google
#UofT University Professor Emeritus Geoffrey Hinton, “Godfather of AI,” speaks about the benefits & risks posed by artificial intelligence. What conclusions has he reached after a lifetime of work in the field? Watch The Godfather in Conversation ➡️ https://t.co/44zs1fY8SI
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Highly insightful discussion b/w Dr. Danielle Martin, Chair of Family &Community Medicine and screenwriter, actor and director Sarah Polley. Parallels for communicators: demonstrate unconditional positive regard, ask the same question 3 ways, acknowledge feelings & explain limits
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It was an honour to attend the Women of Distinction Awards celebrating seven trailblazers who work tirelessly to advance equality for women, girls and gender diverse people, including @UofT’s Dr. Notisha Massaquoi, a decades-long champion for community level healthcare
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Looking forward to participating in a great discussion
Christine Szustaczek, MCM, APR, Vice President, Communications, University of Toronto and Ilda Dinis, Senior Vice President, Customer Experience, Marketing & Innovation, Northbridge Financial Corporation,
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No better way to start a new job than to immerse yourself in the moments that matter and meet the people who bring an institution to life. So great to experience the sense of pride, connection, engagement and affinity that keeps this community together. #UofTReunion
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Delighted to have taken part in today’s ceremony to raise the Progress Pride flag at UofT. Above all, I’m grateful to live in a society that values inclusion, safety and belonging and condemns all forms of discrimination.
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"Students expect to be recognized for the knowledge they have and their ability to self-direct as they learn and grow." Here's how one institution is bringing this concept to life ⬇️ https://t.co/Tkq7uC7dUi
insidehighered.com
As “digitally evolved knowledge workers,” our students engage differently than the generations before them; as educators, we need to adapt, Jenny Darroch writes.
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It’s the end of week 2 for me, in my new role as VP, Communications @UofT. The highlight? Meeting the full team of outstanding communicators and marketers who expertly shape the institution’s brand, image and narrative and share it with the world.
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