As an agency, it’s not your team or your clients holding you back; it’s the chaos caused by juggling too many tools that don’t work together. With Synup OS, we solved that. It’s built to run your entire agency on one platform! The future of agencies starts now! #SynupOS

AI search is changing consumer buying journeys for many local business categories like restaurants, automative, travel, and more. We're discussing which industries are likely to see this impact fast.

This changes local search. Google’s AI is now a gatekeeper to customers. For local businesses: • Maps visibility matters more than ever • Phone handling is important for enquiries • Pricing transparency is no longer optional

If a business doesn’t answer, hangs up, or refuses pricing? They’re listed as “Businesses we couldn’t reach.” Not exactly confidence-inspiring.

Then the important part: Google’s AI actually calls multiple top-ranking businesses in maps to get live pricing info. This isn’t scraping websites. It’s having real phone conversations. You get an email summary comparing multiple businesses with real price ranges & service info.

Google’s AI is now calling local businesses to check prices. Yes, actual phone calls. The feature is called “Have AI check prices.” It shows up inside Google Maps local results. Once clicked, it asks for more info: • What service you want • Urgency • Where to send results

Most ‘white-label’ SEO tools aren’t truly white-label. At best, it feels like sticking your logo onto someone else's platform. Here's where we think the gap arises and how Synup solves it for marketing agencies.

Google now allows anonymous nicknames for reviews. Great for privacy. Not so great for spam. Moderation tools will matter more than ever during the holiday season.

Google Posts now support scheduling + multi-location publishing. No more copy-pasting posts across locations. Agencies can finally plan holiday content in advance and deploy at scale.

Google Maps gets a massive Gemini AI upgrade. Maps is now a discovery engine, not just navigation. Lens with Gemini, landmark-based directions, proactive alerts, and hands-free control all mean one thing: Clean, accurate business data matters more than ever.

Biggest local SEO updates from past month. If you manage clients’ local visibility, here are the updates you cannot ignore.

5. Make sure the website is mobile-friendly Almost half of Black Friday sales happen on mobile. Slow pages, broken layouts, and tough navigation = lost revenue. Run a quick mobile audit before the weekend hits.

4. Build a Black Friday landing page Create it early so Google can index it. Use a recurring URL (like /black-friday). Add internal links from the homepage. Upload high-quality images and request a recrawl.

3. Publish Google Posts before the sale Google Posts show instantly in Search and Maps. Promote offers, inventory updates, deadlines, bestsellers, and FAQs.

2. Add Black Friday products to the Product Catalog Shoppers compare prices online from inside physical stores. Upload sale items, correct pricing, and strong visuals. This is prime real estate on Google — use it.

1. Update holiday hours Nothing kills footfall faster than wrong hours on Google. Update Thanksgiving + Black Friday hours on Google Business Profile and confirm them. Even if the hours are the same, Google wants confirmation.

Black Friday is around the corner, and most local businesses aren’t ready. If you manage local SEO for clients, this is your moment to help them win footfall and conversions. Here’s the checklist every agency should follow. 🧵

Most tools agencies use are not purpose-built for agency workflows. They either end up being an overkill or forcing workarounds. Synup connects the client journey from lead to invoice in one flow, so agency teams stop switching tabs and start delivering consistent value.

Immediate Action Plan when clients get hit with fake reviews: • Don’t engage with or pay the scammer • Document everything (screenshots, emails, timestamps) • Report the fake reviews through each platform’s tools • • Respond publicly + calmly: note no record of customer

As an agency, you can build a strong defense plan for clients: • Monitor unusual review activity • Flag suspicious profiles (empty bios, repeated phrasing, no history) • Educate clients on common review-removal scams • Use tools that centralize + automate review monitoring

And the impact is immediate. Even a tiny drop in star ratings can reduce conversions, visibility, and local pack rankings — especially for service-area businesses.