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Apple's documentation strategy: let developers figure it out and blog about it.

Time is money. Your dev time is expensive. Focus on getting purchasers, not just users.

The difference between an app and a business is profit.

iOS users spend more despite being fewer. Build for buyers, not browsers.

Overengineering is just fear of shipping in disguise.

Building for "hundreds of thousands of users" when you have zero is peak developer optimism.

Your app needs to work before it can win a beauty contest.

Using GeometryReader everywhere is why your UI breaks on different screen sizes.

AI writes better code when you have proper architecture and separate files. Easier to review too.

Code reviews: where "looks good to me" means "I don't care enough to make changes."

SwiftUI Advanced Architecture course is still on sale. Learn to build apps that scale, not tutorials that don't. SUMMER2025

Builders are building while you're still debating.

Stop looking for shortcuts on the pursuit of learning to code.

WWDC 2025: "This changes everything." It changed nothing.

Successful iOS apps: simple idea, great execution. Failed iOS apps: complex idea, poor execution.

"You should probably refactor this" - Last words at the end of their two week notice.

10 app ideas, 0 shipped. The iOS developer special.

8 out of 10 users delete apps they can't figure out immediately. You spent months perfecting features they'll never see because your onboarding confused them in the first 30 seconds. Focus on first impressions, not fifth features.

Your memory leaks are still your fault.

"AI will replace developers" - People who've never debugged AI-generated code at 3am.