We’re stoked to announce that two-time Dakar Rally Champion, Sam Sunderland, is joining Triumph as our newest Brand Ambassador. The Red Bull athlete, Sunderland, will work with Triumph on our adventure and off-road programmes, utilising his extensive experience.

https://t.co/OMIeGGjYtG

This week on the #RedBull Mind Set Win podcast, British Rally Raid motorcycle rider @Sundersam discusses his winning thinking strategies! https://t.co/CRGIKqJIsL

“If that’s really what you wanna do, then do that!” 💪 @Sundersam #Dakar2024 #DakarInSaudi #W2RC

FLAT OUT on the GasGas with @Sundersam at the @desafioruta40ok 🔥 #RallyRaid #desafioruta40 #GasGas #Motorcycle #RedBull #GivesYouWiiings

Stay tuned! The best is yet to come 😏 ⏳ Get ready to discover the stories of our champions! 🎥 A.S.O. / H.Cabilla #W2RC #FIA #FIM

Excited to finally be able to reveal a very special secret squirrel painting! 'Dakar Double' Commissioned for double Dakar rally Winner @Sundersam & only ever British winner (20 x 30 inch Acrylics on Canvas)

Δείτε αυτή τη δημοσίευση Instagram από @Sundersam 🏁📸 https://t.co/RjVQET8JBo

ℹ️ DOWN WITH THE KING 👑 The reigning world champion, @Sundersam (Red Bull GasGas Factory Racing), is back after sitting out the @ADDCrally due to an ankle injury. "SunderSam" - who did not catch any point yet - announced that he is firing on all cylinders. He started in fourth

😎 Spotted with his partner @Sundersam! #W2RC #FIM #SonoraRally

Happy birthday Sam! 🎊 +1 for the two-time Dakar Champion and 2022 FIM World Rally-Raid Champion @Sundersam 👑 #Dakar @OfficialW2RC

Back out with the gang 🫡

Happy birthday Champ 👑 @Sundersam #W2RC #FIM

Finding the "happy medium" has been key for #bike legend @Sundersam to perform at his best level & conquer the @Dakar #rally > find out more in the latest #MindSetWin #podcast https://t.co/MhNS8s2tgN

🚨 BREAKING NEWS 🚨 Reigning FIM World Rally-Raid Champ @Sundersam and his teammate Daniel Sanders return to racing! 🔥 After a difficult season start due to injuries*, the Red Bull GASGAS Factory Racing team is back! They have done all they can to fast-track their recovery

🚨 BREAKING NEWS 🚨 @Sundersam will miss this round 2 of @OfficialW2RC in Abu Dhabi Desert Challenge due to injury. ❌ On his training ride before the race, he had a big impact and broke his ankle. 🤕 We hope he'll be back soon! Speedy recovery Sam 💪 #W2RC #FIM #ADDC

1️⃣ year ago Who will be the FIM W2RC Winner in Abu Dhabi Desert Challenge this year? Tag your favorite! 👇 #W2RC #FIM #ADDC #EpicBattle #AStormIsComing @Sundersam

He has already won Abu Dhabi Desert Challenge 3 times! 🏆🏆🏆 @Sundersam , our 2022 FIM W2RC World Champion will be “on familiar ground” in Abu Dhabi! 🇦🇪 📍Abu Dhabi Desert Challenge 📌 Round 2/5 🗓️ 26th February - 3rd March #W2RC #FIM #ADDC #AStormIsComing #EpicBattle

sun, sand and @sundersam 💪🔥🏍

🏍 Defending champion, @Sundersam is today's rider in focus! #Dakar2023