Stella Garber
@startupstella
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cofounder/ceo @hoopdotapp- AI native support for smbs- angel investor, fmr vp marketing at Trello, wife, mama
Chicago, IL
Joined May 2010
TIL not every business requires you to schedule time via Calendly before talking to them
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This.
why do people think the early stage founder life is glamorous when 90% of your job is just begging (customers, talent, investors, claude code)
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Yes especially today
unpopular opinion marketing is harder than coding
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I need to make an AI agent that knows everything I need to buy and finds me the best deals on Amazon deal days. Is this even possible yet?
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Just got a holiday gift catalog from Amazon of all places. Everything old is new again.
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3) in my angel portfolio and from other founders ive talked to, fundraising is most definitely more difficult right now, but the tech universe is making it sound impossible unless you have extreme outlier traction. that is simply not true. there are plenty of investors who want
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2) people are working HARD right now because AI is a vibe. however, its only a pocket of startups (that skew younger) espousing 996 (meaning, 9am to 9pm working hours, 6 days a week). most people see it as a giant red flag 🚩 of impending burnout and inefficient culture
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to expand: 1) there is no overnight success. not yesterday, today or tomorrow. all success is hard earned and most "overnight" stories actually have backstories that are years in the making
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3 big lies being told in the tech zeitgiest rn: 1) vibe coding is the new way to achieve overnight success 2) everyone is working 996 or getting destroyed 3) startups are unable to raise $$$ unless they're on track to reach $100m in 6 months (an exaggeration)
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Check out this awesome short by @travisfischer that explains exactly what we're building @HoopDotApp Too many SMBs and startups miss out on deals because they're not the first to respond. https://t.co/IiIgdbaI1T via @YouTube
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I’ve seen brilliant CEOs (much smarter than me) fail because they froze. And less brilliant-CEOs win because they moved. Learned from the action. Then moved forward again. In startups, motion > perfection.
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An alternative to 996 that gets maybe even more accomplished
In the last week, our little team of 1 designer + 3 engineers shipped a beautiful full fledged MVP product experience that I'm insanely proud of. 49 tickets implemented in 70 PRs by 2.5 engineers (one was down and out sick for a couple of days). We work hard AND we have
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we just ran a campaign in @Meta. all the leads it generated were spam. i've now been on chat support for over 2 hours trying to get a refund and explanation. typical?
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people need to know angel investing when you're young can lead to generational wealth when you're older
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You’re telling me they saw all of Paris AND Versailles in “a few hours?” Sign me up for that tour
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I wasn't sure which tagline would resonate for a new product we're building. In a different time, I might've posted on here and asked for input. Today, I ran these through a synthetic AI audience of ICPs and there was a clear winner.
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been using Monologue for a bit now. highly recommend!
🚨 BREAKING A new AI app by @every launches today: Monologue @usemonologue is a smart voice dictation app for Mac that lets you work 3x faster without breaking flow. It’s already being used by people like @bentossell, @nateliason, and @julien_c to write over 1 million words a
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one product i've come to really love is @CoraComputer it's the first truly AI native email product i've tried that is also quite simple and intuitive i love how it filters my inbox and the drafts it writes get smarter over time
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and this is why 996 is actually highly ineffective
being a founder is wild. you can brute force for 100 hours and get nowhere, then one random karaoke night you figure out the answer in 10 seconds.
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