For many brands, the classic channels are starting to feel maxed out. So where does the next million dollars land? Today’s leading marketers are leaning into programmatic channels like CTV, Retail Media Networks (RMNs), and Audio. Here’s what they’re doing differently: ➡️

Not all leads are packaged and ready to be delivered to your sales team. That's what makes nurturing so essential. But unfortunately, not every marketing team has the necessary infrastructure in place.

The SEO rulebook? It’s more like a whiteboard these days. With rankings constantly shifting, Taylor Fisher explains why it’s time to stop chasing positions — and start optimizing for engagement, authority, and adaptability.

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Website redesign ahead? Use our five-step audit before you launch into the overhaul — so you don’t waste time, budget, or impact. Link in the replies. ⬇️

The “zero-click” era of email is here. Inbox AI gives users value before they open your message — so if your strategy still depends on clicks, you’re behind. Lead with info that’s scannable, smart, and memorable.

We are legally required to warn you about the potential side effects of subscribing to The Bonfire newsletter: - Thinking “wow, that’s actually useful” at least once a month - Side-eyeing your current digital marketing strategy - Sending your boss another “we should try this”

Search doesn’t stop at Google anymore — and neither does social proof. Signals from Google Reviews, YouTube videos, and even TikToks are shaping Local SEO visibility and consumer trust. Because today, credibility isn’t built in one channel — it’s reinforced across all of them.

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Tip #4 Use ChatGPT to test your visibility. ⌨️ “Would this page appear in an AI-generated answer?”

Tip #3: Write for Summaries, Not Clicks 👉 Optimize your copy for AI summaries. ⌨️ “Summarize my blog post in 2–3 sentences that give a complete answer while keeping my brand voice.”

Tip #2: Turn Keywords into Content Clusters 👉 Use ChatGPT to build topic clusters — not just keywords. ⌨️ “Group these SEO keywords into 3 main topic clusters with supporting subtopics based on search intent.”

Tip #1: Optimize for Conversational Search 👉 Prompt ChatGPT to predict how users will ask instead of what they’ll click. ⌨️ “ChatGPT, rewrite my target keyword into 5 natural-language questions a human would ask when searching.”

The “10 blue links” are dying. Sooner than you think, search will be clickless, and visibility will depend on how AI interprets your content. Here are four ChatGPT prompt techniques every digital marketer should master to help stay discoverable in the age of AI search. ⬇️

Google’s AI Overviews are rewriting the rules of visibility. Ben Johnson, Associate Director of SEO, shares three strategic moves brands can make to increase their chances of being featured.

Brand marketers, here’s the hard truth: Fragmented experiences cost brands trust, revenue, and growth. Experience Design (or XD) is your strategy solution. It’s not just UX or CX — it’s the playbook for every touchpoint. The brands that win map the full journey, spot friction,

Why do some brands stick and others fade fast? Sarah Westholm, Sr. Brand & UX Designer, breaks down five psychology principles every brand should understand to create stronger emotional connections, drive recall, and stay top-of-mind long after the first impression. It’s not

Occupancy rates, market competition, shifting consumer behavior — self-storage operators are managing more than just square footage these days. Our guide breaks down what’s really working in digital marketing for the industry right now — from local SEO to conversion optimization

Reddit is taking action against AI companies. Marketers need to take notice. Faye Haun, Associate Director of Social Media, talks about the potential impact of Reddit’s lawsuit.

Why stop at Cyber Monday? Ekaterina Jennings, Sr. Marketing Automation Strategist, shares how smart brands are extending Black Friday wins into weeks of steady, predictable revenue through smarter automation.

The best campaigns don’t just make people remember — they make them feel ❤️ Annie Dimock, Sr. Social Media Strategist, explains how tapping into nostalgia can help your brand reach (and resonate with) multiple generations.