Rob Gronkowski wanted $50,000 for a Facebook post.
We politely declined.
Shortly after, he won the Super Bowl, went to Mexico, and posted a video of he and his friends with their Spikeball set.
Total Cost: $0.
Read more: 👇
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It doesn't always work out this way but we've had plenty of success with getting organic posts and content. The Jonas Brothers, Casey Neistat, Juju Smith-Schuster, countless NBA/NFL/MLB/WNBA teams, and more have posted organic Spikeball content.
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These are the highest form of compliment you can get. They posted because they love your product and they want the world to know.
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The status quo message from 'marketing-land' seems to be, "Focus on optimizing paid ads ASAP." Organic content is forced to the backseat, if it's allowed in the car at all. That's a problem, especially for early stage businesses that don't know much about their customers.
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So, how do you get organic content? You need a community. Respond and engage when people post content around your brand. Fan those flames. Engage like a human would. Have fun with them. Put your customer, and not your brand, in the spotlight. This will attract more.
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Focusing on organic content will result in a stronger community; more product development ideas; customers will market for you; you'll reach reach broader communities; and more.
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@naval
Ravikant said a way to escape competition is through authenticity. There is nothing more authentic than organic content.
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