Leaders in AI-driven companies keep missing the same warning sign: teams are talking more and empathizing with each other less. Sparkpr client Nick Blasi, co-founder of Personos, penned a new op-ed that explains why emotional intelligence has become the fault line in

Create real impact with your messaging and avoid the hype trap. In this insightful conversation with Steve Nouri from https://t.co/RhvgGwj6RW, Ellen Cooper Edelman, Sparkpr Executive Vice President, breaks down the art of balancing ambition with authenticity in branding. Ellen

At Sparkpr, we bring the human side of AI innovation to life. For 25 years, we’ve helped innovative technology companies translate complex breakthroughs into compelling stories that spark trust, spark curiosity, and spark impact. Through our integrated PR and digital marketing

"Influence is shifting from social clout to subject-matter authority. Brands will co-release data-driven content with niche writers to spark trust and dialogue and reach strategic decision-makers beyond traditional media channels." - Amy Packard Berry, Sparkpr. The savviest of

📚 Marketing & PR AI 101 Class is in session! The AI age is shifting the marketing and PR world as we know it. There's an incredible opportunity to maximize AI potential, but only if companies know the right way to harness the new tools. A few ways automation is changing the

A recent Muck Rack report reveals that three in four public relations professionals have incorporated AI into their workflows. This is a massive jump from the 28% reported in 2023. At Sparkpr, we saw this shift coming early. We were among the first agencies to integrate AI into

When our EVP, Amy Packard Berry’s calendar said “double booked,” her AI alter-ego said, “I’ve got this!” 🚀 To bring a recent Forbes article beyond the page, we created a virtual AI podcast, starring AI Amy. Prepped with her interview notes and brand voice, this AI-powered

Take a look at a few of the recent placements for Sparkpr clients. From AI CEOs to AI bird feeders to finding brand voice in the Age of AI: our latest coverage wins have a common theme of embracing future innovation and adapting with the changing times in tech. For us, AI is

When your mission challenges the status quo, you need a partner who’s not afraid to push boundaries with you. From shaping unconventional narratives to turning them into media moments, we support unique, forward-thinking companies like @[urn:li:organization:30921133] and

Big headlines don’t happen by chance. They happen when strategy, story, and timing collide. In this clip, SparkPR EVP, Ellen Cooper Edelman breaks down the exact framework used to land clients everywhere from Fortune to targeted industry newsletters. It’s essential that

We're excited to share the launch of Cascadeflow from Lemony, which brings a new standard in intelligent AI efficiency. Instead of defaulting to one massive model, Cascadeflow thinks before it spends, dynamically choosing the right model for every task. The result? Up to 85%

We're thrilled to share that Amy Packard Berry, Executive Vice President of MarCom at Sparkpr was @Forbes Editor's Choice for October! Amy is an AI enthusiast, but warns in her latest article that when misused, AI can fuel the “age of sameness” we’re seeing in marketing. “If

What's OUT for the 2025 fall season? Labubu key chains and sales pitches with no creativity. What's IN for 2025 the fall season? Pumpkin spice-flavored everything and using thought leadership for authentic advertisement. Trends show that a large majority of buyers are

Did you miss the LinkedIn Live with @GenAI_Now’s Steve Nouri and SparkPR’s Ellen Cooper Edelman? Here’s a glimpse into the exchange: Steve: “Can you share some communication strategies that would actually help these companies to be more differentiated from the others and come to

Photonic quantum computing just took a major step forward. @QS_Labs has unveiled Origin. A breakthrough photonic chip that could make fault-tolerant quantum systems a practical reality. Unlike traditional approaches requiring extreme conditions, Origin runs at room temperature,

New media strategy alert! Owned media is rising. Where paid media once reigned, we're seeing a resurgence of owned media. The shift is likely due to tech brands tapping into their human element and using storytelling to catapult their brand. In this day and age, it's not

In a noisy market it can be difficult for emerging AI companies to make a brand impact that lasts. The influx of unskilled AI generated stories has diluted the waters with a surplus of unfocused content. Putting out mass amounts of poorly strategized content won't lead to brand

Here's a challenge: Scroll up or down from this post and study the other content for 30 seconds. (Don’t get too distracted and forget to come back!) What did you notice? Amy Packard Berry, our Executive Vice President of MarCom's bet is on identical carousel formats, recycled

“Your story and your visibility are your leverage.” Ellen Cooper Edelman, SparkPR Executive Vice President, joined the discussion to reveal how companies can use AI to cut through the noise with sharp narratives, personalized strategic comms, and bold storytelling. The future

AI is reshaping how brands communicate: rewriting the rules of storytelling, media, and thought leadership in real time. In a recent https://t.co/RhvgGwj6RW LinkedIn Live, CEO Steve Nouri and SparkPR EVP, Ellen Cooper Edelman explore how companies are using AI tools to build