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Spark & Scale Profile
Spark & Scale

@sparkbyspark

Followers
2K
Following
6K
Media
4K
Statuses
10K

We help B2B companies drive growth by clarifying their unique selling proposition and optimizing their content marketing campaigns.

Brooklyn, NY
Joined January 2011
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@sparkbyspark
Spark & Scale
4 hours
Your buyers aren’t just Googling anymore. They’re asking ChatGPT, Copilot, and Perplexity — and trusting AI summaries to decide what they read next. If your content isn’t structured for AI visibility, you’re invisible. Learn how to optimize for GEO → https://t.co/CtY3kEVF06
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@sparkbyspark
Spark & Scale
6 hours
Complex product? Long sales cycles? SEO is your secret weapon. Optimize for humans, machines, and AI to capture buyers early → https://t.co/I2e4HTRgb2
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@sparkbyspark
Spark & Scale
7 hours
Your site should help the CFO find ROI, the power user see your product in action, and the champion pitch you internally. Can it do all three? If not, start here → https://t.co/gdSaClTxzl #B2BMarketing #ContentStrategy
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@sparkbyspark
Spark & Scale
7 hours
When you’re scaling fast, it’s tempting to rush your digital presence. But your website is your first investor pitch, sales call, and onboarding session. We break down how to make it count: https://t.co/hSUAm8f3ko
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@sparkbyspark
Spark & Scale
4 days
The B2B buyer journey isn’t linear. Your content strategy should be ready for messy, self-directed paths that lead to conversion. Start here →
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sparkbyspark.com
Discover how a customer-centric content strategy can transform your technology brand’s customer experience, build lasting loyalty, and fuel sustainable growth.
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@sparkbyspark
Spark & Scale
4 days
Audit, map, align, optimize, repurpose. Follow these steps to turn your B2B content into a strategic growth engine → https://t.co/qwqelk3EWG
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@sparkbyspark
Spark & Scale
5 days
B2B buyers are busy. Make every second of your explainer video count. From planning to production, here’s how to engage and convert your audience →
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sparkbyspark.com
Discover how a customer-centric content strategy can transform your technology brand’s customer experience, build lasting loyalty, and fuel sustainable growth.
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@sparkbyspark
Spark & Scale
6 days
Radical idea: talk to your buyers. Surveys, interviews, feedback loops — nothing beats content created with real buyer insight. Get actionable tips → https://t.co/PLRFyhnTNc
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@sparkbyspark
Spark & Scale
6 days
Features tell. Value propositions sell. ❌ “Our platform has advanced analytics.” ✅ “We help teams uncover new growth by turning data into insights in seconds.” See more examples → https://t.co/IpGcQeeMz8
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@sparkbyspark
Spark & Scale
6 days
The future of B2B content isn’t who shouts loudest. It’s who delivers the clearest signal — efficiently. Are you ready? https://t.co/VPQ8YMlOlL
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@sparkbyspark
Spark & Scale
6 days
Quick poll: Which kills more B2B deals? A) Weak messaging B) Bad UX C) Budget freezes We vote B — and here’s the data to back it up: https://t.co/gdSaClTxzl #B2BMarketing #UXDesign
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@sparkbyspark
Spark & Scale
7 days
From SaaS to industrial equipment, complex B2B deals demand reps who are credible, contextual, and confident. Our framework shows how to equip them → https://t.co/mgOWI2Ozs8
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@sparkbyspark
Spark & Scale
7 days
Jargon kills deals. Confusion slows cycles. Clarity builds credibility. Sharpen your value proposition → close faster. Guide: https://t.co/TtVE1NHVas
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@sparkbyspark
Spark & Scale
10 days
First-party data = the new fuel for traffic growth. As third-party cookies vanish, the brands that own insights will win. Here’s how to build a traffic engine with your own data: https://t.co/JxIb5lFHp6
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sparkbyspark.com
Discover how a customer-centric content strategy can transform your technology brand’s customer experience, build lasting loyalty, and fuel sustainable growth.
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@sparkbyspark
Spark & Scale
11 days
Hiring support reps is expensive. Answering the same questions over and over? Exhausting. Good news: strategic content prevents both. Build smarter CX with the content you already control: https://t.co/KTRVttvG5J
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@sparkbyspark
Spark & Scale
11 days
Sales content shouldn’t collect dust in a shared drive. It should build relationships, shape decisions, and fuel ABM success. See how to rethink your sales assets → https://t.co/lMkSkafrMy
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@sparkbyspark
Spark & Scale
11 days
If AI can do your job, you weren’t doing enough to begin with. The best B2B marketers are using AI to amplify, not automate, their expertise. The machine handles the grind. You bring the genius. 🔗 Read: https://t.co/CtY3kEVF06
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@sparkbyspark
Spark & Scale
12 days
68% of B2B customers are more likely to buy from companies with industry-specific expertise. The question isn’t if you should go vertical. It’s how soon. Here’s how to get it right: https://t.co/oD813COeqX
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sparkbyspark.com
Discover how a customer-centric content strategy can transform your technology brand’s customer experience, build lasting loyalty, and fuel sustainable growth.
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@sparkbyspark
Spark & Scale
13 days
Quick win for your website today: 📌 Rewrite your homepage headline for clarity over cleverness. 📌 Move your CTA above the fold. Results can be immediate. More tips here 👉
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sparkbyspark.com
Discover how a customer-centric content strategy can transform your technology brand’s customer experience, build lasting loyalty, and fuel sustainable growth.
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@sparkbyspark
Spark & Scale
13 days
61% prefer rep-free experiences — but when the human element disappears completely, regret often follows. 👇 See how hybrid journeys are reshaping buying: https://t.co/CtY3kEVF06
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