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Sam Ross Profile
Sam Ross

@SpamRoss

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Co-founder/CEO @Numeral (YC 23), the fastest, easiest way to stay compliant with US sales tax and global VAT. Trusted by 2,000+ ecommerce and SaaS businesses.

SF & LA
Joined March 2010
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@SpamRoss
Sam Ross
3 months
I’m thrilled to share that @numeral has raised a $35M Series B, led by Mayfield, at a $350M valuation! Turns out, sales tax and VAT have gotten so complex that we need AI and millions of dollars in VC funding to make it simple again. This brings us to $57M in funding, including
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@SpamRoss
Sam Ross
9 hours
If you’re buying Pringles for a party this week, here’s a fun fact: The UK government once spent years in court deciding whether these count as potato crisps. That’s because most food in UK is zero-rated for VAT. But potato crisps and similar potato-based snacks are taxed.
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@SpamRoss
Sam Ross
7 days
I don't have strong opinions about the World Cup Final. I don't know who's playing or what the lineups are. But what I DO know is this: The final is at MetLife Stadium. MetLife Stadium is in New Jersey. Which means at some point, someone buying a ~$50,000 ticket is going to
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@SpamRoss
Sam Ross
11 days
Can you see what I see… or does our snowman have two G2 badges? ☃️ 🏅 Easiest to Do Business With 🏅 High Performer Winter 2026 Sales tax is already cold and unforgiving. Working with @Numeral shouldn’t be. Big thanks to our customers for the reviews. You're the reason we get
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@SpamRoss
Sam Ross
14 days
Part of my job involves studying the weirdest tax codes in the country. Here's one that lives rent-free in my head. Kansas charges a 6.5% sales tax on "amusements." That includes movie theaters, bowling alleys, golf courses... and yes, hot-air balloon rides. But only if the
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@SpamRoss
Sam Ross
15 days
For the tax pros in the back: yes, California’s sandwich rules get messy. Cold sandwiches to-go are exempt, but they become taxable if: - you hit the 80/80 rule and don’t track to-go separately - they’re eaten on-premises - they’re part of a combo Hot sandwiches? Always
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@SpamRoss
Sam Ross
15 days
Repeat after me: In California, a hot sandwich is taxable. A cold sandwich is not. In California, a hot sandwich is taxable. A cold sandwich is not. In California, a hot sandwich is taxable. A cold sandwich is not.
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@SpamRoss
Sam Ross
18 days
Ballerina Farm might be the most interesting D2C brand on the internet. Hannah and Daniel started with four free-range pigs on a little plot in Spanish Fork back in 2017. Today, Ballerina Farm is: - A 328-acre working farm in Kamas, Utah - A lifestyle brand with 20M+ followers
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@SpamRoss
Sam Ross
19 days
things that sound fake but are 100% real: - sea otters hold hands while they sleep so they don’t drift apart. peak teamwork. - humans are the only species that pay to exist on the internet. - your brain uses the same amount of energy as a 20W lightbulb. some days, less. - slack
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@SpamRoss
Sam Ross
20 days
I love that governments looked at marketplaces and said, “Yeah, we should all call these something completely different so nobody understands anything.” - In the U.S., you’re a Marketplace Facilitator. - In Canada, you turn into a Digital Platform Operator. - Australia promotes
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@SpamRoss
Sam Ross
25 days
green flags in CPAs (the ones who keep founders alive): - opens a state DOR letter with the same calm focus as a bomb technician - bookmarks every sales tax bulletin since 2018 like they’re reading lore - can tell you which states still require paper checks without looking it up
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@SpamRoss
Sam Ross
26 days
.@Shopify merchants did $14.6B (up 27% YoY) over BFCM this year. More than 94,000 merchants had their best day ever. Here are a few more numbers I found interesting: 1) Consumers stayed disciplined The average cart was $114.70 and the top categories were cosmetics, activewear,
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@SpamRoss
Sam Ross
28 days
Things that break your brain: - Quantum mechanics - Inception’s final scene - How magnets actually work - Why there are 13,000+ different US tax jurisdictions - Each with their own logic - 66 Colorado cities freelancing their own rates - Accruing penalties in states you've never
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@SpamRoss
Sam Ross
1 month
@numeral No one should have to think about sales tax on turkey day. Speaking of which, anyone have tips for defrosting a turkey? I have about 10 hours before guests start arriving.
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@SpamRoss
Sam Ross
1 month
I wouldn’t want to run a grocery store in Tennessee, I’ll say that much. And if this sounds like the last headache you’d want to deal with on Thanksgiving, I get it. We started @Numeral to make sure no one has to calculate this stuff - we handle it all for them. Every last sale,
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@SpamRoss
Sam Ross
1 month
9 other states impose a sales tax on groceries. If you’re reading this, and you’re in Alabama, Arkansas, Hawaii, Idaho, Illinois, Mississippi, Missouri, South Dakota, or Utah, you’re footing the bill too.
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@SpamRoss
Sam Ross
1 month
That means I paid the most expensive turkey tax (almost $2!) in the nation, and the grocery store chain has to calculate sales tax differently everywhere. You might be thinking “Oh, that sucks for Sam, but I didn’t buy my turkey in Tennessee, so I’m fine” Wrong.
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@SpamRoss
Sam Ross
1 month
- They add a 4% tax (+ $1.09) - But that’s at the state level, and local jurisdictions will slap on anywhere from 1% to 2.75%. Average is 2.25% (now I’m paying $1.71 extra) - Every city decides this for themselves
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@SpamRoss
Sam Ross
1 month
In Tennessee, the tax code seems designed to punish any store that sells a turkey, and any person who buys one. So for my $27.35 turkey…
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@SpamRoss
Sam Ross
1 month
I just bought a turkey to defrost for tomorrow, and I think I made a huge mistake. You see, where you buy your turkey matters. And I made the mistake of buying it in Tennessee. (Bear with me)
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@SpamRoss
Sam Ross
1 month
I'm offering 1-on-1 Founder Strategy calls. Duration: 60 minutes Cost: $100 You're not allowed to share your screen or talk about your business. I'll just tell you about all the exciting things happening at Numeral. Our new AI agent. The customer email I got yesterday. This
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