We've generated over 300 million views and £150m+ in revenue this year alone with our creatives. My team at Fraggell has been putting in the work lately, and the numbers are proof of it. Live Portfolio Thread 🧵

Your competitors can copy your product, your packaging, even your pricing. But they can't copy your story. I just dropped a full breakdown on how to make founder ads that actually convert in 2026. Search "Fraser Cottrell" on YouTube or click the link below 👇

Open in Cursor. Build auth + billing. Org invites RBAC Subscription billing Our AI-ready docs help you ship SaaS features in one session.

I don’t know why brands stress over ROAS and CPA when their ads look like ads. You need to understand people are tired of seeing the same rubbish content fill their feeds. Give them something worth watching. Make ads people actually want to watch. The more creative you get

Before you launch a new ad ask yourself “Is this hook good enough to make someone swipe back to watch” It’ll change the way you think.

Watch it here

Your competitors can copy your product, your packaging, even your pricing. But they can't copy your story. I just dropped a full breakdown on how to make founder ads that actually convert in 2026. Search "Fraser Cottrell" on YouTube or click the link below 👇

My ads have spent over $300m Brands like Chomps, Aloha, Nailboo and Govee trust me to make their creative. The results are wild. An average drop of 40% in CPA Want results like this? If you spend over $70K/mo on ads apply here:

We’ve made over 5,000 ads this year. Worked with 20+ DTC brands across different niches. Doubled the agency's revenue in 12 months. One client has spent over $1.5M on our ads in the past six months alone. Helped a personal care brand go from £500K months to their first £1M

My ads have spent over $300m Brands like Chomps, Aloha, Nailboo and Govee trust me to make their creative. The results are wild. An average drop of 40% in CPA Want results like this? If you spend over $70K/mo on ads apply here:

Every ad we make at Fraggell starts with an actual person without any prompts/AI. Just a creative strategist beginning the work. The only thing AI has “replaced” is the way we do things, not my employees themselves. - Research that took two days now takes minutes - We can mine

Or you can apply here

Hiring a new video editor at Fraggell. Must have experience in video ads for paid social. No agencies or freelancers. DM me your portfolio.

Honestly, the remote staffing world has got worse over the past year. When we first started hiring talent overseas, I was so impressed with the level of commitment and skill. This year we've had more issues than ever. Low commitment, over-promising and under-delivering.

My ads have spent over $300m Brands like Chomps, Aloha, Nailboo and Govee trust me to make their creative. The results are wild. An average drop of 40% in CPA Want results like this? If you spend over $70K/mo on ads apply here:

Looking for video editors to join the Fraggell team full time. You’ll be editing performance video ads everyday for some of the biggest brands in DTC. Drop me a DM. No freelancers or agencies please.

TLDR; → Volume play with 1,500+ ads → 90% creative was sourced free from TikTok Shop → Partnership ads with fake/fan pages for extra reach → Standard UGC for problem-unaware customers → Visual demos to explain supplements → Organic-looking content that mirrors TikTok →

Image ads are rare. When they run them, super simple - like a product image with a discounted offer. If you've already seen all the other creative and you're at bottom of funnel, this is all you need to tip you over the edge to purchase.

Their UGC is insanely organic-looking. - Hardly any captions - Quick cuts - People talking fast They know what works from TikTok Shop. When they make their own UGC, they replicate that style.

Visual demos do two things: Educate people on what the product actually does. Stop the scroll because you don't often see that kind of thing on the feed.

One thing they do well is visual demonstrations. Supplements are hard to demo visually. "Makes your gut healthier" doesn't show well on camera. So they use visual demos. Put food into a bowl. Colored dye into water. Mini experiments that show what the product does.

They still run standard direct response UGC for problem-unaware customers. "5 reasons why" videos. "3 symptoms that might mean you're XYZ." Top of funnel to grab uneducated customers on Meta who've never heard of them. Get them in the funnel. Then retarget with everything else.