If you have ever been in sales, you would probably remember having that unsettling feeling during a performance review, especially if you would have performed below expected levels. And as your boss...

Yeah, how many of you can boast of such a feat? :) The day was Tuesday - 18th April 2017. The venue - a renowned startup accelerator in Mumbai The event - Launch of new platforms on Microsoft...

"Word of Mouth" These are 3 most effective words in the domain of sales and marketing. How many of you have been sold something (without actually being sold) by your friends, relatives and acquaint...

Whether or not you find Hrithik Kaabil enough as an actor, he certainly does a good job of selling clothes online. Check out the video below to know more: https://www.

How many of you have wondered if there was a service which could tell you where exactly is your competition advertising and how effective it is for them? I am sure, there are many of you around who...

"I am looking at targeting people who reside not more 1-2 kms from my clinic", said a Vascular Disease specialist from Andheri, a populous suburb in Mumbai. He has a fairly good practice and specia...

An interesting statistic by Spamhaus Project, an international nonprofit organization that tracks spam and related cyber threats enlists India among the top 10 worst spam havens for facilitating...

Take a look at the link below: https://www.zenrooms.

Recently, I was doing a trend analysis on a Google Analytics report for a client. For people familiar with Google Analytics, you would acknowledge that there are the five demographic dimensions which...

Prior to meeting Nischal Shetty - the co-founder of Crowdfire app, I had underestimated the importance of leveraging upon specific behavioral traits of users to embark upon product growth hacks....

Do you understand mutual funds? I am assuming that you already know a bit about this investment product. However, if you are caught unawares, here is the Investopedia definition: “A mutual fund is an...

She looked at the color palette, I looked at the color palette too, She looked at the colors without bias, I looked at them too..

“There were ideas in their minds, Itching to be shouted out loud, Slowly, when they opened their blinds, They realized the wisdom of the crowd” I was having this conversation on sales and marketing...